Generating car sales with Facebook dynamic ads
The Czech car retailer boosted the number of car reservation leads on its website. Utilizing Facebook dynamic ads reaching1.76 million people.
Car sales with Facebook
AAA Auto wanted to generate high-quality leads for potential customers in Poland. It also wanted to measure the effectiveness and impact of Facebook campaigns on business creating special dynamic ads.
Facebook dynamic ads are highly effective because they respond to people’s known interests. Creating ads with the appropriate content. The carousel encourages a viewer to swipe to the next image. This boosts the amount that potential customers spend on the website, therefore, boosting sales.
The ads targeted all adults in Poland. A Facebook pixel was also used to help create Custom Audiences and lookalike audiences of people who had demonstrated engagement. Using a conversion lift study, AAA Auto was able to find out exactly how much interest Facebook ads generated interest.
The finish line
AAA Auto’s Facebook campaign attracted many new customers to its locations in Poland. The June 2019 campaign achieved:
- 2.5X lift in leads for car reservations
- 1,190 additional conversions
- 1.76 million people reached
Read the full blog about AAA Auto here. For more blogs like this take a look at our website.
Turning browsers into shoppers with Facebook dynamic ads
This Israeli organic skincare business took advantage of Facebook dynamic ads to direct personalised product recommendations to encourage people who had abandoned their online shopping carts to return, which increased sales by 2.9X.
Back to nature
Family-run Arugot strives to create natural, organic skincare and cosmetics that contain no harmful or artificial ingredients. Founder Esther Lachman was inspired by nature to create the range, and now teaches herbalism and natural skincare around the world. Arugot wanted to increase sales by focusing on people who had abandoned carts in the online store and encouraging this high-intent audience to complete their purchases.
Retargeting, with a personal touch
Arugot collaborated with digital agency Lior Schorr Digital Marketing for assistance in running a successful campaign that would encourage shoppers to continue through with purchase. Focusing mainly on people who had previously visited the website in the last fortnight and added products to the shopping cart, but not completed the checkout process. Installing the Facebook pixel in the online store allowed Arugot to easily group this audience. Throughout the four-month campaign, Arugoot used Facebook’s product catalogue for the first time ever personalise its ads with relevant products. People in this audience saw engaging dynamic ads in a carousel format that delivered a friendly message, along with images of the products they had added to the cart. The ads also offered a one-time discount to encourage people to take action and click the “Shop Now” call to action.The results As a result of its February–May 2019 campaign, Arugot saw website purchases increase, at an impressive return on ad spend:
- 2.9X increase in website purchases
- 11.3X return on ad spend during campaign
- 78% increase in return on ad spend
This blog was originally taken from
Facebook to checkout Arugot's full range visit their
website.
Generating car leads and sales with targeted Facebook photo ads
Read how this German car manufacturer optimised targeted photo ads to drive traffic to its virtual showroom and generate leads and sales of new model cars, reaching over 2.2 million people and achieving a massive 22X return on ad spend.
- 69 leads generated
- €190,000 total sales value from the Facebook campaign
- 22X return on ad spend
German-based Audi is undoubtedly one of the world’s leading automotive manufacturers and has been producing sophisticated, top-quality, state-of-the-art vehicles for over a century, establishing itself as a world-class pioneering brand in the process.
Audi Ireland’s overall goals were to generate website traffic, leads and sales. For this campaign, in particular, Audi wanted to drive people to its online virtual showroom—Audi Live—to introduce people to the new A5 Sportback and Q5 models.
Working alongside agency PHD, Audi Ireland needed to find a way to steer website traffic to the Audi Live Broadcast—its online virtual showroom featuring 2 Audi specialists who present new car models and field live questions.
Set on facebook photo ads Audi decided the best way to get people to visit the site and generate sales was through facebook advertising. A simple yet effective photo of the new model paired with information about the car and direct click-through links so businesses to clearly communicate with audiences and reach potential customers.
Facebook provides over 20% of social referrals to the Audi website, so Audi Ireland was confident it would receive high amounts of traffic to Audi Live. To ensure the traffic was high quality, however, Audi Ireland turned to Facebook’s powerful targeting tools.
By building lookalike audiences—new audience groups based on the traits and interests of a core audience group—Audi Ireland ensured that its ads would be shown to people who were interested in the Audi brand and its products, and would, therefore, be likely to convert to a lead.
Audi Ireland’s campaign successfully generated nearly 70 individual leads, putting them directly in the driving seat. With a total sales value of nearly €200,000. Running from April–May 2017.
This blog was originally taken from Facebook.
Lidl utilized Facebook Instant Experience to create digitally printed leaflets, resulting in a 10X return on ad spend and a 2.3% increase in overall turnover at trial stores in Ireland.
Big business, small prices
Lidl is notorious for its affordable prices since the opening of its very first supermarketing in 1973 Germany, it now operates 10,000 outlets across Europe and the United States. Lidl Ireland opened its first supermarket in 2000, and there are now more than 160 stores in the country. Lidl Ireland spends a lot of its marketing budget on printing and distributing promotional catalogues and leaflets.
Driving foot traffic and in-store sales
Lidl Ireland uses printed leaflets and flyers to publicise many of its offers or weekly specials. The company wanted to know if Facebook Instant Experience could replicate the feeling of reading a brochure. It also wanted to explore how effectively the ad format would drive store visits and sales.
Working alongside Facebook Creative Shop Lidl created a digital version of the leaflet with Facebook Instant Experience.
Facebook Instant Experience is an immersive full-screen ad that is optimised for mobile and designed to capture the complete attention of an audience. Within an Instant Experience, people can watch videos and photos, swipe through carousels, tilt to pan and explore lifestyle images with tagged products—all in a single ad.
Lidl Ireland and Facebook Creative Shop made several versions of the Lidl leaflet that replicated the print version in an interactive and user-friendly way.
The results of the campaign were measured using a Match Market Test. This compared in-store sales in areas reached by ads that used Instant Experience against similar Lidl stores that didn’t use this advertising.
Lidl hits big
Lidl Ireland’s Facebook campaign proved that digital catalogues can have a significant impact on in-store sales and visits. Between September 30–November 3, 2019, the campaign increased sales and total turnover in targeted areas. It also achieved:
- 2.3% increase in overall turnover at trial stores
- 2.7% increase in the number of customers buying items promoted with Instant Experience
- 1.9% increase in turnover from promoted items
This blog post was originally taken from Facebook.
Bubblefish is a Spanish lead generation agency that managed to gain 11,900 completed enquiry forms by running a Facebook lead ad campaign to find and engage high-intent potential car rental customers.
Fishing for leads
Founded in Madrid in 2013, digital marketing agency Bubblefish specialises in lead generation and sales performance. With a particular interest in expertise in the automotive sector—it has even partnered with a fleet company to offer car rentals through its Rentingcarfácil.com website. Bubblefish wanted to increase quality sales leads for Rentingcarfácil.com. The aim was to motivate prospective car renters to complete an enquiry form.
Showing lead ads to multiple audiences
Working alongside technology partner Adbibo, which specialises in paid media optimisation, to reach potential renters and generate leads in the most effective and cost-efficient way possible. Therefore the natural choice for this particular campaign would be Facebook’s lead ads due to the fact that they make the enquiry process quick and easy for people who are interested in knowing more about a product.
Firstly, the team created a series of ads featuring images and information about popular car models on offer. When people clicked the “More Information” call-to-action button in the ads, a form instantly opened that made it quick and easy to submit details and request a callback.
Rentingcarfácil.com’s typical customers are individuals, companies and freelancers. The campaign initially focused on this broad customer profile across Spain before optimising ads towards people in priority locations like Madrid, Valencia and Barcelona later in the campaign. Bubblefish also showed ads to a Custom Audience of people who had visited the website or rented from Rentingcarfácil.com previously, as well as a lookalike audience based on people with similar demographics and behavioural characteristics as the Website Custom Audience. It then used Facebook’s exclusion feature to avoid overlaps in the audience.
People saw the ads across Facebook, Instagram and Audience Network placements, which were selected for this campaign to ensure better ad-buying efficiency. The campaign budget was also optimised, meaning that Facebook automatically allocated budget to the highest-performing ad sets.
Changing up a gear
Bubblefish’s May–December 2018 campaign accelerated leads for Rentingcarfácil.com and ultimately led to more sales:
- 26% decrease in cost per lead
- 4% of leads converted to sales
This blog was originally taken from Facebook.
Using Facebook Instant Experiences to entice parents.DryNites raised brandawareness by 3.5 points with a unique campaign that showed educational content in Facebook’s interactive Instant Experience ad format to engage parents across the UK.
Carefree comfort
DryNites is childcare brand from Kimberly-Clark Worldwide, whose disposable pyjama pants and bed mats are designed to keep children of bedwetting age dry and worry-free. The goal was simply to raise brand awareness of its pyjama pants. To do this, it wanted to reach parents of young children and debunk common myths about the challenge of bedwetting.
Educating parents with interactive Experiences
Teaming up with digitalagency RocketMill to run an autumn 2019 brand awareness campaign. Drynites decided that their strategy was to establish product awareness across a wide audience with video ads, before engaging interested audiences with more immersive ad content.DryNites and RocketMill first showed a product-focused video ad to a broad UK audience of parents of young children. To achieve the best possible reach and frequency, selecting automatic placements, which also meant that ads were seen in all Facebook placements and on a variety of platforms. This was a smart choice for a brand awareness campaign because ads that appear frequently across platforms become more memorable to audiences.The next step for Drynites and RocketMill was to develop a Custom Audience based on people who had viewed the video for a minimum period of time. Then, they showed this audience a further ad, this time in the interactive Instant Experiences format. The Instant Experience invited viewers to explore the subject of bedwetting in more detail, such as by scrolling through the most common myths around bedwetting and then swiping right to debunk these myths. The campaign’s impact on brand awareness was then measured in a brand lift study.
Nites to remember
DryNites reached a wide audience of parents in its October–November 2019 campaign and successfully drove brand engagement through informative Instant Experiences. The results of the 5-week campaign revealed:
- 1.98 million people reached
- 3.5-point lift in brand awareness
- 14% lift in ad recall
This blog was originally taken from
Facebook.
Read how GANT the international clothing brand boosted their returns on ad spend with a simple three-phase Facebook campaign.
This global fashion retailerbased in Norway with headquarters in Stockholm, Swedenreached a 4.4X return on ad spend in Germany and Austria with a multi-stage Facebook campaign that focused on reaching a broad audience before retargeting ads to likely customers.
Preppy icon
GANT’S mantra is “never stop learning” which stems from the life of its founder Berl Gantmacher originally from Ukraine and arrived in New York City as a teenager before setting up a shirt-making business. GANT enjoys very strong brand awareness in Nordic countries. It wanted to use digital marketing to maintain this strong brand connection with its audience in Germany, Austria and Switzerland as well while boosting sales in a cost-effective manner.
Creating a well- planned journey
Working alongside media agency Precis Digital, GANT focused on three KPIs (key performance indicator): reach, conversions and catalogue sales. The first portion of the campaign focused solidly on reach. GANT directed their attention to ads in order to broaden their audience of men, women 18 and older, living in Germany and Austria.Phase two of the campaign focused on people who had previously engaged with the brand. Facebook pixel helped it find people who had visited the website or made a previous purchase.Finally phase three of the campaign, target ads to people who had looked at products on GANT’s website within the last week. Ad sets were divided into four product categories (men, women, kids/teen and home) also people who viewed or added products to their cart but didn't follow through with purchases. A variety of ads were used, including single image and video ads as well as the carousel and collection formats. All assets were optimised to work on mobile devices as well as desktop. The campaign also used automatic placements to run ads across Facebook and Instagram in the most cost-effective way.
The results
GANT’s campaign running from May 30–June 30, 2019, proved to be well-targeted helping reach a larger demographic while driving sales in a cost-effective way. During this time the campaign achieved a 4.4X lift in return on ads spend and a 52% lift in conversions. Proving that this was a well-tailored campaign. This post was originally taken from
Facebook. Check out
GANT's website for more.
Cosmetic Derma Medicine is a leadingGreek provider of cosmetic dermatology and cosmetic plastic services. The goal was generating brand awareness through a Black Friday deal to multiple Facebook Custom Audiences.
Cosmetic Derma Medicine is a leading provider of cosmetic dermatology and plastic surgery in Greece and Cyprus. Its 11 clinics offer a portfolio of treatments that represent the latest in hair removal, injectable treatments and plastic surgery.
Cosmetic Derma Medicine wanted to take advantage of the Black Friday shopping season to generate brand awareness and encourage online bookings for its laser hair removal services.
Generate brand awareness
With Black Friday approaching Cosmetic Derma Medicine decided to take this opportunity to create a campaign in two distinct phases. Phase one, which ran for four days before Black Friday, the business showed leads ads with a teaser video giving hints about the special offer to a broad audience of women in Greece and Cyprus aged 18 and older. Then, Cosmetic Derma Medicine created a Custom Audience of people who completed the lead form from the teaser ads.
Next, Cosmetic Derma Medicine revealed details of the offer to the Custom Audience of leads from the first phase, as well as segmented Custom Audiences of past customers and website visitors. These people saw mobile-friendly, attention-grabbing video and photo ads promoting the Black Friday special offer with a “Book Now” call to action.
The campaigns ran in five of Greece’s largest cities and two cities in Cyprus, to match the locations of Cosmetic Derma Medicine’s clinics and ensure that only people within easy reach of a branch saw the ads. Automatic placements helped the business to make the most of its budget by showing ads in the places where people were most likely to take action, whether that was in the Facebook News Feed, Instagram feed, on Messenger or Audience Network.
A flawless finish
Cosmetic Derma Medicine’s carefully planned November 2019 campaign attracted high-quality leads and a large percentage of these people went on to book a consultation. The 20-day campaign also resulted in:
- 75% lead-to-appointment conversion rate
This blog was originally taken from Facebook, for more blogs like this visit Gather Social.
Winning in-app purchases with Facebook dynamic ads,when this multi-brand electronics retailer promoted its app and web store with a series of awareness and remarketing campaigns on Facebook, it reported a 42% increase in annual sales made through its app.
X-cite is the Gulf region’s largest electronics retailer, bringing together over 300 major brands in its stores, on its website and through its mobile app. The initial goal for X-cite was to motivate people in Saudi Arabia to download its app and to make purchases, either through the app or the website.Facebook and Instagram have become an essential part of X-Cite’s overall marketing approach Creating high-energy campaigns making it easy to precisely reach the company’s target audiences. X-cite created ongoing awareness campaigns using the carousel and collection ad formats, which brought together attention-grabbing video with product images to encourage people to visit the website and install the X-cite shopping app. X-cite also utilised Instagram stories to capture the attention and boost app installs and sales through the website and app.Having installed the Facebook pixel on its website to measure events like “page views”, “add to cart” and “purchase”, X-cite was then able to show more precisely targeted ads to people, based on actions they had taken. For instance, X-cite used dynamic ads to display products that people had previously browsed or added to their cart on the website to encourage them to complete their purchase.X-cite also created lookalike audiences based on people who had downloaded the app or made purchases, so that it could show ads to similar kinds of people who were likely to take the same action. Using exclusions to remove recent customers and avoid audience overlap helped keep the campaigns cost-effective.Between October 2017–October 2018, X-cite’s Facebook and Instagram campaigns have helped the brand reach more than 2 million people and earn strong sales:
- 42% more in-app purchases, compared to the previous year
- 15% more website purchases, compared to the previous year
- 2.1X return on ad spend
This blog was originally taken from Facebook. To learn more about X-cite visit their
website.
This UK retirement community developer used Facebook real estate ads to increase qualified leads—resulting in 4.3X more sales leads compared to the previous year.
Retiring in comfort
As the UK’s leading developer and manager of retirement communities, McCarthy & Stone has been building award-winning apartments for over 40 years. Established in 1977 and with homes found for more than 50,000 people McCarthy & Stone have resounding success. Property development is the foundation of its business, but as the needs of the homeowners have changed, McCarthy & Stone has created other services to help customers enjoy retirement.
Reaching more retiree
Already seeing success with awareness campaigns on Facebook, McCarthy & Stone wanted to move further along the customer journey and concentrate on generating leads from its ads.
Building the perfect plan
Awear of the reach Facebook ads have in 2017 McCarthy & Stone began experimenting and was able to successfully drive awareness with carousel and photo ads, so the team wanted to turn the focus into driving sales leads. They also wanted to test other ad formats and targeting options to see what worked best.To ensure that it generated leads that would turn into sales McCarthy & Stone decided to target campaigns to men and women living in the UK who were 55 years of age or older. The company also retargeted ads to people who visited its website, since this indicated that they might be interested. Using real estate ads (formerly known as dynamic ads for real estate), the company automatically served up the inventory people had looked at on its website within the ads.
Drawing from previous campaigns
Based on past experience, the company knew what ad creative was most appealing to its customers. McCarthy & Stone ran ads showing photos of the exteriors of its apartments since they drive higher click-through rates than ads with computer-generated images.
Constructing a successful campaign
Using Facebook real estate ads, McCarthy & Stone was able to drive more leads than ever before. Between June–November 2019, it achieved the following results:
- 4.3X more sales lead compared to the previous year
- 2X lower cost per lead for prospecting campaigns using real estate ads
- 2X lower cost per lead for retargeting campaigns using real estate ads
This post was originally from
Facebook. To learn more about McCarthy & Stone visit there
website.
This leading global smartphone manufacturer dialled up excitement for its new Galaxy S10 in France with Facebook video ads, which lifted online sales by 13.7%.
Chips with everything
With assembly plants and sales networks in 80 countries, Samsung Electronics is the world’s largest manufacturer of consumer electronics and semiconductors by revenue. It is also the world’s biggest seller of mobile phones and smartphones, and the Galaxy S range is its flagship model, with each new iteration keenly awaited by customers and technology fans.
The Goal
Upselling the Galaxy S10
Samsung wanted to build excitement around the launch of its new Galaxy S10 in France with a campaign in three distinct phases: pre-reveal, pre-launch and launch.
The solution
A slow burn for a hot product
The Facebook campaign for the French launch of Samsung’s front runner Galaxy S10 smartphone was a close collaboration between Samsung, its creative agency Leo Burnett and media agency Starcom, and Facebook Creative Shop. The global campaign video assets were adapted to create impactful, mobile-first creative using square as well as vertical formats. The global creative was also given a local spin to tailor it to the French market and its typical behaviours.
The campaign, which ran across multiple digital channels, was conducted in three phases.
Phase 1: The Tease
Short-form video ads were targeted to a tech-savvy audience of French consumers aged 18–49 in the early stages. Making sure to announce the brand new Galaxy S10 was in the works but holding back on the details to entice the audience. This phase was created to build anticipation and excitement around the product.
Phase 2: The Big Reveal
After several weeks of anticipation, the Galaxy S10 was revealed, with the early focus being on driving sales. Video ads were integral in order to invite viewers to be among the first to own the new bit f tech by reserving the product online.The video ads were targeted to customers who might be considering a phone upgrade, as well as lookalike audiences of purchasers.
Phase 3: Launch Day
At launch, Samsung used all Facebook ad formats, including Instant Experience, to show off the product features and increase awareness. To reach the largest audience, Samsung used automatic placements with reach and frequency buying across Facebook and Instagram Stories.
Read more blogs like this on our website Gather Social.
This Austrian jewellery brand propelled their business due to carefully planned campaigns, tried-and-tested Facebook and Instagram content into ad creative that struck the perfect tone with target audiences.
Small details, big impact
The founders of MAKARO Hanna and Matthias aim to create beautiful, sustainably made jewellery at a reasonable price point. designing timeless pieces with distinctive details across the range including necklaces, earrings, bracelets and rings.
Ringing up sales
MAKARO’s main goal was to increase online sales, Hanna and Matthias also wanted to strengthen overall brand awareness in European German-speaking countries.
Tailoring content for a conversion campaign
MAKARO needed to develop a conversion campaign with ad creative that would appeal directly to its target audience’s tastes, needs and values. Working with agency Freiheit Media, Hanna and Matthias first used Facebook Insights to identify the brand’s best-performing organic content on Facebook and Instagram. They then tested different ad creative variations among different audiences to understand what motivated people the most.MAKARO and Freiheit Media then created ads based on the most popular content, using compelling copy, text overlays to call out product features, and hard-to-resist incentives like free shipping to entice people. Ad delivery was optimised for purchase events, meaning that ads were shown to people who were most likely to take the desired action as a result of seeing them. Resulting in a3x increase in sales, 4.6X increase in views content events and 3.6X increase in add to cart events.People who visited the website and added a product to the cart without completing the purchase then saw further ads featuring the products they had viewed. MAKARO and Freiheit Media carefully monitored ad performance with Facebook Analytics throughout the campaign and scaled back any ads that performed less well.To learn more visit
MAKARO,Read more blogs like this on
Gather Social
Reaching audiences less exposed to TV with Facebook video ads
Meliá decided to adapt their TV campaigns to work as Facebook video ads, resulting in a significant increase inreach among a high-value audience that is less likely to watch TV.
Led by leisure
Meliá Hotels is one of Spain's largest domestic operators of holiday resorts founded in 1956. Currently operating in more than 380 hotels in 40 countries on 4 continents under the brands Meliá, Gran Meliá and Sol Hotels, it is the 17th biggest hotel chain worldwide. Meliá wanted to expand their demographic, and create a campaign offering attractive discounts at all their destinations. It hoped to reach a high-value audience that is less likely to watch TV.
High-value targeting
Meliá wanted to target audiences that were more likely to make a booking in its hotels and make them aware of its Wonder Week offering. Using Facebook Custom Audiences targeting allowed Meliá to reach out to some of its clients who had previously made purchases during Black Friday campaigns. It then used that audience as the basis to create a lookalike audience. Facebook identified common qualities of people in the Custom Audience, such as demographic information and interests, so that it could deliver Meliá’s ads to people likely to make bookings.Drawing on assets from its concurrent TV campaign, adapting creatively to suit placements across square and vertical formats. The campaign used Facebook and Instagram Stories, video ads on Facebook and Instagram feed, and Facebook collection ads. These formats had performed well in the past and gave Meliá the space it needed to display high-budget creative, while also showing some of the hotels advertised. The campaign also used automatic placements on Facebook and Instagram to generate optimum results at the lowest average cost.
A week of wonder
Meliá Hotels drove significant interest in its Wonder Week deals by carefully targeting its Facebook ads campaign. Running from June 4–11, 2019, the campaign achieved:
- 65% of people reached on Facebook had not been exposed to the TV campaign
- 10-point lift in ad recall
- 11.8% lift in sales (representing 311 incremental conversions)
- 7.8X return on ad spend for incremental sales
- 10-point lift in message association of Wonder Week to Meliá
This blog was originally taken from
Facebook.