Facebook Ads

AAA Auto car sales with Facebook

Generating car sales with Facebook dynamic ads
The Czech car retailer boosted the number of car reservation leads on its website. Utilizing Facebook dynamic ads reaching1.76 million people.

Car sales with Facebook


AAA Auto wanted to generate high-quality leads for potential customers in Poland.  It also wanted to measure the effectiveness and impact of Facebook campaigns on business creating special dynamic ads.
Facebook dynamic ads are highly effective because they respond to people’s known interests. Creating ads with the appropriate content. The carousel encourages a viewer to swipe to the next image. This boosts the amount that potential customers spend on the website, therefore, boosting sales.
The ads targeted all adults in Poland.  A Facebook pixel was also used to help create Custom Audiences and lookalike audiences of people who had demonstrated engagement. Using a conversion lift study, AAA Auto was able to find out exactly how much interest  Facebook ads generated interest.

The finish line


AAA Auto’s Facebook campaign attracted many new customers to its locations in Poland. The June 2019 campaign achieved:

    • 2.5X lift in leads for car reservations

 

    • 1,190 additional conversions

 

    • 1.76 million people reached



Read the full blog about AAA Auto here. For more blogs like this take a look at our website.

Arugot

Turning browsers into shoppers with Facebook dynamic ads


This Israeli organic skincare business took advantage of Facebook dynamic ads to direct personalised product recommendations to encourage people who had abandoned their online shopping carts to return, which increased sales by 2.9X.

Back to nature


Family-run Arugot strives to create natural, organic skincare and cosmetics that contain no harmful or artificial ingredients. Founder Esther Lachman was inspired by nature to create the range, and now teaches herbalism and natural skincare around the world. Arugot wanted to increase sales by focusing on people who had abandoned carts in the online store and encouraging this high-intent audience to complete their purchases.

Retargeting, with a personal touch


Arugot collaborated with digital agency Lior Schorr Digital Marketing for assistance in running a successful campaign that would encourage shoppers to continue through with purchase. Focusing mainly on people who had previously visited the website in the last fortnight and added products to the shopping cart, but not completed the checkout process. Installing the Facebook pixel in the online store allowed Arugot to easily group this audience. Throughout the four-month campaign, Arugoot used Facebook’s product catalogue for the first time ever personalise its ads with relevant products. People in this audience saw engaging dynamic ads in a carousel format that delivered a friendly message, along with images of the products they had added to the cart. The ads also offered a one-time discount to encourage people to take action and click the “Shop Now” call to action.
The results 
As a result of its February–May 2019 campaign, Arugot saw website purchases increase, at an impressive return on ad spend:

  • 2.9X increase in website purchases

  • 11.3X return on ad spend during campaign

  • 78% increase in return on ad spend


This blog was originally taken from Facebook to checkout Arugot's full range visit their website.
 

Audi Ireland

Generating car leads and sales with targeted Facebook photo ads

Read how this German car manufacturer optimised targeted photo ads to drive traffic to its virtual showroom and generate leads and sales of new model cars, reaching over 2.2 million people and achieving a massive 22X return on ad spend.
  • 69 leads generated
  • €190,000 total sales value from the Facebook campaign
  • 22X return on ad spend
German-based Audi is undoubtedly one of the world’s leading automotive manufacturers and has been producing sophisticated, top-quality, state-of-the-art vehicles for over a century, establishing itself as a world-class pioneering brand in the process. Audi Ireland’s overall goals were to generate website traffic, leads and sales. For this campaign, in particular, Audi wanted to drive people to its online virtual showroom—Audi Live—to introduce people to the new A5 Sportback and Q5 models. Working alongside agency PHD, Audi Ireland needed to find a way to steer website traffic to the Audi Live Broadcast—its online virtual showroom featuring 2 Audi specialists who present new car models and field live questions. Set on facebook photo ads Audi decided the best way to get people to visit the site and generate sales was through facebook advertising. A simple yet effective photo of the new model paired with information about the car and direct click-through links so businesses to clearly communicate with audiences and reach potential customers. Facebook provides over 20% of social referrals to the Audi website, so Audi Ireland was confident it would receive high amounts of traffic to Audi Live. To ensure the traffic was high quality, however, Audi Ireland turned to Facebook’s powerful targeting tools. By building lookalike audiences—new audience groups based on the traits and interests of a core audience group—Audi Ireland ensured that its ads would be shown to people who were interested in the Audi brand and its products, and would, therefore, be likely to convert to a lead. Audi Ireland’s campaign successfully generated nearly 70 individual leads, putting them directly in the driving seat. With a total sales value of nearly €200,000. Running from April–May 2017. This blog was originally taken from Facebook.

BoomTowns Booming success.

 
Find out how this sales and marketing software company designed a solution alongside  Facebook’s Marketing API to help its real estate client gain more website traffic and increase their return on ad spend by nearly 11X.

  • - 11X return on ad spend

  • - 52% of leads engaged in 2-way communication with an agent

  • - 82% of leads provided at least one form of valid contact information


BoomTown is a real estate sales and marketing software company operating in the US and Canada. Its aim is to build software packages to grow with your business, the company itself helps teams and brokerages, likeOmaha’s Elite Real Estate Group, close more deals through its software and services, such as paid lead generation.
BoomTown wanted people who are searching for homes in West Omaha to visit, register and browse listings on Omaha’s Elite Real Estate Group’s website, and ultimately buy a property from the brokerage.
Due to the number of clients opting to advertise on Facebook, Boomtown developed a suite of tools using facebooks API to maximize automation, performance and reporting. Facebook advertising allows them to advertise to a larger demographic. Using this techniqueOmaha’s Elite Real Estate Group has managed to close sales, but in some instances, its sales cycle reduced from 12–18 months to just 6 months. - Dotty Bell, Digital Marketing Team Manager, BoomTown. 
The team placed aFacebook pixel on OmahasEliteRealEstateGroup.com, which was optimized for conversions. BoomTown’s in-house solution allowed the team to select the landing page, images, copy, display URL and call-to-action button for the ads, and then use Facebook’s Marketing API (application programming interface) to add these to Ads Manager.
 
The ads showcased photos of different listings and used several copy variations. A “Shop Now” call-to-action button clicked through to the real estate company’s landing page, where people could browse properties for sale in West Omaha. 
In order to measure the success of the campaign, BoomTown tracked the number of registrations and the average cost of each. This identified a registration as a “quality lead” if the contact information given was valid, and if they then engaged in two-way communication with am an agent which then, as a result, ended in a sale.
 
 

Boosing CHEFF's Social Media with Gather Social

Managing Director of CHEFF, Adam Sinnott visited Gather Social for a strategic social media workshop, the week before COVID -19 really started to take hold. Concerned for the survival of his business we offered to step in and help him out in boosting his Social Media and getting results.
Adam provided the team with some very healthy lunch, giving us the perfect opportunity to document imagery. These images were turned into over 300 branded posts for all social media channels. Most importantly this resulted in 50 Facebook adverts were built utilising a tiny budget. The stats, therefore, have been sensational, with the key highlights outlined below:

The results



  • Total traffic to the website grew by 256%, with new users up by 266%

  • Social media traffic grew by 780% with Facebook growing by 1000% & Instagram by 273%.

  • Direct Traffic grew by 295%

  • Organic Traffic grew by 33%


How did we do it?


The data within Google Analytics showed significant traffic was generated from Linkedin and Instagram stories. These Channels had previously generated no traffic prior to our Platform delivering CHEFF’s marketing messages. 
From what was initially a favour, we have again obtained further proof content marketing can increase organic search results. The work transformed into a revenue generation stream for CHEFF, with Adam stating he was receiving orders with days of the content going live. 
Until we are in a position to reopen our offices fully, we are offering business the opportunity to take advantage of a virtual strategy session. We will discuss your content, your strategy or lack of one. We will explore high-level theory and discuss how easy it would be for you to transform your social media into meaning data and ultimately enquiries. You can make an enquiry via our contact form or read more about the virtual strategy call here.
Book your FREE workshop today and revolutionise your social media strategy, Learn more about our online social success workshops. Check out CHEFF here.
 

Boosting in-store visits and sales with Facebook Instant Experience

Lidl utilized Facebook Instant Experience to create digitally printed leaflets, resulting in a 10X return on ad spend and a 2.3% increase in overall turnover at trial stores in Ireland. 

Big business, small prices


Lidl is notorious for its affordable prices since the opening of its very first supermarketing in 1973 Germany, it now operates 10,000 outlets across Europe and the United States. Lidl Ireland opened its first supermarket in 2000, and there are now more than 160 stores in the country. Lidl Ireland spends a lot of its marketing budget on printing and distributing promotional catalogues and leaflets.

Driving foot traffic and in-store sales


Lidl Ireland uses printed leaflets and flyers to publicise many of its offers or weekly specials. The company wanted to know if Facebook Instant Experience could replicate the feeling of reading a brochure. It also wanted to explore how effectively the ad format would drive store visits and sales.
Working alongside Facebook Creative Shop Lidl created a digital version of the leaflet with Facebook Instant Experience. 
Facebook Instant Experience is an immersive full-screen ad that is optimised for mobile and designed to capture the complete attention of an audience. Within an Instant Experience, people can watch videos and photos, swipe through carousels, tilt to pan and explore lifestyle images with tagged products—all in a single ad.
Lidl Ireland and Facebook Creative Shop made several versions of the Lidl leaflet that replicated the print version in an interactive and user-friendly way.
The results of the campaign were measured using a Match Market Test. This compared in-store sales in areas reached by ads that used Instant Experience against similar Lidl stores that didn’t use this advertising.

Lidl hits big


Lidl Ireland’s Facebook campaign proved that digital catalogues can have a significant impact on in-store sales and visits. Between September 30–November 3, 2019, the campaign increased sales and total turnover in targeted areas. It also achieved:

    • 10X return on ad spend

 

    • 2.3% increase in overall turnover at trial stores

 

    • 2.7% increase in the number of customers buying items promoted with Instant Experience

 

    • 1.9% increase in turnover from promoted items



This blog post was originally taken from Facebook.
 

Bubblefish

Bubblefish is a Spanish lead generation agency that managed to gain 11,900 completed enquiry forms by running a Facebook lead ad campaign to find and engage high-intent potential car rental customers.

Fishing for leads


Founded in Madrid in 2013, digital marketing agency Bubblefish specialises in lead generation and sales performance. With a particular interest in expertise in the automotive sector—it has even partnered with a fleet company to offer car rentals through its Rentingcarfácil.com website. Bubblefish wanted to increase quality sales leads for Rentingcarfácil.com. The aim was to motivate prospective car renters to complete an enquiry form.

Showing lead ads to multiple audiences


Working alongside technology partner Adbibo, which specialises in paid media optimisation, to reach potential renters and generate leads in the most effective and cost-efficient way possible. Therefore the natural choice for this particular campaign would be Facebook’s lead ads due to the fact that they make the enquiry process quick and easy for people who are interested in knowing more about a product.
Firstly, the team created a series of ads featuring images and information about popular car models on offer. When people clicked the “More Information” call-to-action button in the ads, a form instantly opened that made it quick and easy to submit details and request a callback.
Rentingcarfácil.com’s typical customers are individuals, companies and freelancers. The campaign initially focused on this broad customer profile across Spain before optimising ads towards people in priority locations like Madrid, Valencia and Barcelona later in the campaign. Bubblefish also showed ads to a Custom Audience of people who had visited the website or rented from Rentingcarfácil.com previously, as well as a lookalike audience based on people with similar demographics and behavioural characteristics as the Website Custom Audience. It then used Facebook’s exclusion feature to avoid overlaps in the audience.
People saw the ads across Facebook, Instagram and Audience Network placements, which were selected for this campaign to ensure better ad-buying efficiency. The campaign budget was also optimised, meaning that Facebook automatically allocated budget to the highest-performing ad sets.

Changing up a gear


Bubblefish’s May–December 2018 campaign accelerated leads for Rentingcarfácil.com and ultimately led to more sales:

    • 11,900 leads generated

 

    • 26% decrease in cost per lead

 

    • 4% of leads converted to sales



This blog was originally taken from Facebook.

Chicorée

Chicorée the swiss high street fashion brand ran Facebook ads targeted to  Custom Audiences of loyalty cardholders to encourage them to visit their local store and then measured a jump in in-store purchases as a result of the campaign.

Fast- fashion


Family-owned Chicorée is a well-known name in fashion to swiss teens, with a staggering 166 outlets all offering new styles at great prices, every week. Its VIP Card loyalty programme has over 400,000 regular customers among its members. Chicorée’s ultimately wanted to encourage loyalty cardholders to come into a store and make a purchase. It was also interested in learning more about the best way to engage with its highest value customers online.

Customers always right 


Chicorée and web agency link worked together to create a five-week campaign. Their strategy was to show loyalty cardholders ads that would entice them to visit a store, then measure the impact of the campaign on in-store sales. The team began by developing a Custom Audience based on loyalty cardholders, then used information from Chicorée’s CRM system to segment the Custom Audience into groups of high-value and lower-value customers. This allowed Chicorée to divert more ad spend towards higher-value customers throughout the campaign.
Then, Chicorée showed photo ads and video ads to both audiences, using the store traffic ad objective and optimising ad delivery for in-store purchases. People who lived within a certain distance of a Chicorée store saw ads featuring a “Get Directions” call-to-action button, which directed them to their nearest store. The automatic placements function was selected, to ensure that ads were shown in the most effective placements across Facebook, Instagram, Messenger and Audience Network.
Chicorée then used a Facebook offline conversion study and a conversion lift study to accurately measure the incremental impact of the Facebook campaign on in-store purchases.
The results were:

  • 434 incremental in-store purchases

  • 1.5 %incremental return on ad spend

  • 4%lower cost per incremental purchase in 45–55 age group


This blog was originally taken from Facebook.

DryNites UK

Using Facebook Instant Experiences to entice parents.
DryNites raised brandawareness by 3.5 points with a unique campaign that showed educational content in Facebook’s interactive Instant Experience ad format to engage parents across the UK.

Carefree comfort


DryNites is childcare brand from Kimberly-Clark Worldwide, whose disposable pyjama pants and bed mats are designed to keep children of bedwetting age dry and worry-free. The goal was simply to raise brand awareness of its pyjama pants. To do this, it wanted to reach parents of young children and debunk common myths about the challenge of bedwetting.

Educating parents with interactive Experiences


Teaming up with digitalagency RocketMill to run an autumn 2019 brand awareness campaign. Drynites decided that their strategy was to establish product awareness across a wide audience with video ads, before engaging interested audiences with more immersive ad content.
DryNites and RocketMill first showed a product-focused video ad to a broad UK audience of parents of young children. To achieve the best possible reach and frequency, selecting automatic placements, which also meant that ads were seen in all Facebook placements and on a variety of platforms. This was a smart choice for a brand awareness campaign because ads that appear frequently across platforms become more memorable to audiences.
The next step for Drynites and RocketMill was to develop a Custom Audience based on people who had viewed the video for a minimum period of time. Then, they showed this audience a further ad, this time in the interactive Instant Experiences format. The Instant Experience invited viewers to explore the subject of bedwetting in more detail, such as by scrolling through the most common myths around bedwetting and then swiping right to debunk these myths. The campaign’s impact on brand awareness was then measured in a brand lift study.

Nites to remember


DryNites reached a wide audience of parents in its October–November 2019 campaign and successfully drove brand engagement through informative Instant Experiences. The results of the 5-week campaign revealed:

  • 1.98 million people reached

  • 3.5-point lift in brand awareness

  • 14% lift in ad recall


This blog was originally taken from Facebook.

Favi

Furnishing sales and awareness with targeted Facebook video ads
Favi the web-based platform for all things home furnishing used targeted video sand carousel ads to increase sales and raise brand awareness- reaching an average of 6000,000 potential customers every day.
Theone-stop furniture shop, combining furniture and decorations from verified retail stores all in one easily accessible place.Czech-based Favi is soon becoming a household name fro household items based on its quality furnishings, quickly and efficiently.
To achieve its goal of becoming the biggest name in home decor, Favi wanted to boost brand awareness, drive traffic to its website and increase online sales and conversions.
By using captivating ad creative to drive traffic towards the website in order to boost sales. Though it used multiple Facebook ad formats, video and carousel ads were the most successful. Video proved to be the perfect way to introduce the brand and its premise quickly and succinctly, while carousel ads—which can display up to 10 different product images or videos in one place—showcased Favi’s wide range of furnishing and design accessories.
In order to reach as many people in the Czech Republic as possible, Favi used Facebook’s precise targeting tools, including Custom Audiences and Lookalike Audiences. Custom Audiences are built from existing company databases, such as email or newsletter lists, while Lookalike Audiences are entirely new audiences made up of people who share similarities and interests with that core audience.
Favi also added dynamic ads to the mix—which display items from your product catalogue to people who have already expressed interest in your brand—Favi made sure it was advertising the right products to the right people: a wide audience of both established and prospective customers.
The mix of attention-grabbing carousel and video ads with robust audience-building and dynamic retargeting, Favi nearly tripled the amount of website traffic it received from Facebook. Between May–July 2017, the campaign achieved:

  • 2.6X increase in website traffic from Facebook

  • 2.1X increase in people reached

  • 600,000 people reached every day


 

GANT

Read how GANT the international clothing brand boosted their returns on ad spend with a simple three-phase Facebook campaign.


This global fashion retailerbased in Norway with headquarters in Stockholm, Swedenreached a 4.4X return on ad spend in Germany and Austria with a multi-stage Facebook campaign that focused on reaching a broad audience before retargeting ads to likely customers. 

Preppy icon 


GANT’S mantra is  “never stop learning” which stems from the life of its founder Berl Gantmacher originally from Ukraine and arrived in New York City as a teenager before setting up a shirt-making business. GANT enjoys very strong brand awareness in Nordic countries. It wanted to use digital marketing to maintain this strong brand connection with its audience in Germany, Austria and Switzerland as well while boosting sales in a cost-effective manner.

Creating a well- planned journey 


Working alongside media agency Precis Digital, GANT focused on three KPIs (key performance indicator): reach, conversions and catalogue sales. The first portion of the campaign focused solidly on reach. GANT directed their attention to ads in order to broaden their audience of men, women 18 and older, living in Germany and Austria.
Phase two of the campaign focused on people who had previously engaged with the brand. Facebook pixel helped it find people who had visited the website or made a previous purchase.
Finally phase three of the campaign, target ads to people who had looked at products on GANT’s website within the last week. Ad sets were divided into four product categories (men, women, kids/teen and home) also people who viewed or added products to their cart but didn't follow through with purchases. A variety of ads were used, including single image and video ads as well as the carousel and collection formats. All assets were optimised to work on mobile devices as well as desktop. The campaign also used automatic placements to run ads across Facebook and Instagram in the most cost-effective way.

The results 


GANT’s campaign running from May 30–June 30, 2019, proved to be well-targeted helping reach a larger demographic while driving sales in a cost-effective way. During this time the campaign achieved a 4.4X lift in return on ads spend and a 52% lift in conversions. Proving that this was a well-tailored campaign. 
This post was originally taken from Facebook. Check out GANT's website for more.
 

Generating Brand Awareness With Cosmetic Derma Medicine

Cosmetic Derma Medicine is a leadingGreek provider of cosmetic dermatology and cosmetic plastic services. The goal was generating brand awareness through a Black Friday deal to multiple Facebook Custom Audiences.
Cosmetic Derma Medicine is a leading provider of cosmetic dermatology and plastic surgery in Greece and Cyprus. Its 11 clinics offer a portfolio of treatments that represent the latest in hair removal, injectable treatments and plastic surgery.
Cosmetic Derma Medicine wanted to take advantage of the Black Friday shopping season to generate brand awareness and encourage online bookings for its laser hair removal services.

Generate brand awareness


With Black Friday approaching Cosmetic Derma Medicine decided to take this opportunity to create a campaign in two distinct phases. Phase one, which ran for four days before Black Friday, the business showed leads ads with a teaser video giving hints about the special offer to a broad audience of women in Greece and Cyprus aged 18 and older. Then, Cosmetic Derma Medicine created a Custom Audience of people who completed the lead form from the teaser ads.
Next, Cosmetic Derma Medicine revealed details of the offer to the Custom Audience of leads from the first phase, as well as segmented Custom Audiences of past customers and website visitors. These people saw mobile-friendly, attention-grabbing video and photo ads promoting the Black Friday special offer with a “Book Now” call to action.
The campaigns ran in five of Greece’s largest cities and two cities in Cyprus, to match the locations of Cosmetic Derma Medicine’s clinics and ensure that only people within easy reach of a branch saw the ads. Automatic placements helped the business to make the most of its budget by showing ads in the places where people were most likely to take action, whether that was in the Facebook News Feed, Instagram feed, on Messenger or Audience Network.

A flawless finish


Cosmetic Derma Medicine’s carefully planned November 2019 campaign attracted high-quality leads and a large percentage of these people went on to book a consultation. The 20-day campaign also resulted in:

    • 48% increase in revenue

 

    • 75% lead-to-appointment conversion rate

 

    • 18X return on ad spend



This blog was originally taken from Facebook, for more blogs like this visit Gather Social. 

Generating excitement with X-cite

 

Winning in-app purchases with Facebook dynamic ads,when this multi-brand electronics retailer promoted its app and web store with a series of awareness and remarketing campaigns on Facebook, it reported a 42% increase in annual sales made through its app.


X-cite is the Gulf region’s largest electronics retailer, bringing together over 300 major brands in its stores, on its website and through its mobile app. The initial goal for X-cite was to motivate people in Saudi Arabia to download its app and to make purchases, either through the app or the website.
Facebook and Instagram have become an essential part of X-Cite’s overall marketing approach Creating high-energy campaigns making it easy to precisely reach the company’s target audiences. X-cite created ongoing awareness campaigns using the carousel and collection ad formats, which brought together attention-grabbing video with product images to encourage people to visit the website and install the X-cite shopping app. X-cite also utilised Instagram stories to capture the attention and boost app installs and sales through the website and app.
Having installed the Facebook pixel on its website to measure events like “page views”, “add to cart” and “purchase”, X-cite was then able to show more precisely targeted ads to people, based on actions they had taken. For instance, X-cite used dynamic ads to display products that people had previously browsed or added to their cart on the website to encourage them to complete their purchase.
X-cite also created lookalike audiences based on people who had downloaded the app or made purchases, so that it could show ads to similar kinds of people who were likely to take the same action. Using exclusions to remove recent customers and avoid audience overlap helped keep the campaigns cost-effective.
Between October 2017–October 2018, X-cite’s Facebook and Instagram campaigns have helped the brand reach more than 2 million people and earn strong sales:

  • 42% more in-app purchases, compared to the previous year

  • 15% more website purchases, compared to the previous year

  • 2.1X return on ad spend


This blog was originally taken from Facebook. To learn more about X-cite visit their website.

How did Carlsberg get a 9X increase in website traffic

Celebrating famous football sponsorship across Facebook and Instagram. 
As Liverpool Football Club headed into the 2019 season, Carleberg decided to show there support by brewing a special red beer to match the teams notorious all-red kit, then used Facebook and Instagram to generate excitement and positive brand associations with its sponsorship club. 

A very special brew 


Founded in 1847 Carlsberg is a global brewer, with headquarters located in Copenhagen Denmark and present in 100 markets around the globe. Carlsberg has been a major sponsor of Liverpool FC one of the most famous football clubs, for more than 25 years.

Positive brand association 


Carlsberg wanted to reinforce the strong connection between Liverpool FC, its supporters and Carlsberg by engaging in conversation with fans worldwide. 

Social promotion 


This project was a collaboration between Carlsberg’s creative agency Crispin Porter+Bogusky Copenhagen and the creative strategy unit Facebook Creative Shop. In preparation of Liverpool FC’s performance in the 2018 UEFA Champions League final, Carlsberg pledged to develop a special one-off red beer if Liverpool won. Brewed with red barley to correspond with the colour of the famous all-red kit that Liverpool Fc players have sported since 1964. Liverpool FC, unfortunately, did not win the 2018 final, however, due to the excitement that the announcement created Carlsberg decided to go ahead with the beer as a way of lifting morale and fans spirit. 
The campaign began originally on Facebook with the post “In 1964, we went all red. Today so does Carlsberg”. Carlsberg sent a special Red Barley box containing a bottle of the special limited-edition beer, and a video message from Liverpool manager Jürgen Klopp, to influencers and Liverpool fans who were active in their local fan community. Facebook and Instagram ads spread the word about the campaign globally, using short vertical videos ads and the hashtag #allred. Liverpool FC Facebook groups worldwide held special Red Barley viewing parties to share photos of the beer and associated merchandise over social media.
Owning a Red Barley box or even a bottle of the special beer became a badge of pride within the global online community with fans taking pictures of their bottle and posting it on social the campaign grew. The campaign generated coverage in sports magazines and newspapers around the world. The following year, Liverpool went on to win the UEFA Champions League in 2019.

The final score


Carlsberg successfully used the power of globally connected fan networks on Facebook and Instagram to spread the word about its special red beer and celebrate its sponsorship and commitment to Liverpool FC. Between May and July 2019, the campaign achieved:

  • 19X return on ad spend

  • 7.2-point lift in the association between Liverpool FC and Carlsberg

  • 9X increase in Carlsberg website traffic


 
This blog was originally taken from Facebook

How did McCarthy & Stone real estate generate real leads

This UK retirement community developer used Facebook real estate ads to increase qualified leads—resulting in 4.3X more sales leads compared to the previous year.


Retiring in comfort


As the UK’s leading developer and manager of retirement communities, McCarthy & Stone has been building award-winning apartments for over 40 years. Established in 1977 and with homes found for more than 50,000 people McCarthy & Stone have resounding success.  Property development is the foundation of its business, but as the needs of the homeowners have changed, McCarthy & Stone has created other services to help customers enjoy retirement.

Reaching more retiree


Already seeing success with awareness campaigns on Facebook, McCarthy & Stone wanted to move further along the customer journey and concentrate on generating leads from its ads.

Building the perfect plan 


Awear of the reach Facebook ads have in 2017 McCarthy & Stone began experimenting and was able to successfully drive awareness with carousel and photo ads, so the team wanted to turn the focus into driving sales leads. They also wanted to test other ad formats and targeting options to see what worked best.
To ensure that it generated leads that would turn into sales  McCarthy & Stone decided to target campaigns to men and women living in the UK who were 55 years of age or older. The company also retargeted ads to people who visited its website, since this indicated that they might be interested. Using real estate ads (formerly known as dynamic ads for real estate), the company automatically served up the inventory people had looked at on its website within the ads.

Drawing from previous campaigns


Based on past experience, the company knew what ad creative was most appealing to its customers. McCarthy & Stone ran ads showing photos of the exteriors of its apartments since they drive higher click-through rates than ads with computer-generated images.

Constructing a successful campaign


Using Facebook real estate ads, McCarthy & Stone was able to drive more leads than ever before. Between June–November 2019, it achieved the following results:

  • 4.3X more sales lead compared to the previous year

  • 2X lower cost per lead for prospecting campaigns using real estate ads

  • 2X lower cost per lead for retargeting campaigns using real estate ads


This post was originally from Facebook. To learn more about McCarthy & Stone visit there website.

How did TourRader reach over a million people with Facebook ads?

TourRader boosted conversations with Facebook ads, travel ads and destination adsreaching over a million people with relevant ads every month and doubled conversions as a result.

Discover the world with TourRader


TourRadar is an online travel agency and reviews website that specializes in multi-day tours.Offering more than 25,000 tours in over 160 countries, Vienna-based TourRadar is the world’s largest online booking platforms. TourRader ensures that finding and booking the perfect holiday is as stress-free as possible. 
Connecting with travellers
TourRadar wanted to increase bookings from people who had visited its website, as well as encouraging people who were new to the platform to sign up.

Highlighting relevant destinations


Having already run lookalike audience campaigns to increase quality traffic to its website, TourRadar aimed to bring people back to the website and encourage them to make a booking. Travel ads (formerly called dynamic ads for travel) were the obvious choice. By targeting people how had browsed tours online but not completed the booking TourRader was able to direct personal ads featuring information about relevant tours. TourRadar tested out different creative formats for effectiveness before choosing the carousel format. With the carousel ad format, it could share relevant destination and price information, images, discounts and a call to action, all in one ad.
TourRadar also used destination ads (formerly called dynamic ads for destinations) to show ads with relevant destination offers and products to potential website visitors and customers. Destination ads use intent signals from multiple devices to help advertisers to automatically create and show ads with relevant products, based on the destinations people have shown an interest in. These ads were also retargeted to people who had viewed specific tours on the website.
The campaign focused on core markets like the US, the UK, Australia and New Zealand. More countries were added later, so TourRadar used language targeting to make sure that its English-language ads were only shown to people who speak English.

Upgrading conversions on Facebook


Over a 12-month period starting in September 2017, TourRadar doubled its conversion rate with its travel ad and destination ad campaigns, as well as halving the cost per booking-

  • 2X increase in conversion rate with travel ads

  • 50% decrease in cost per booking

  • 1.2 million people reached with relevant ads every month


This blog is originally from Facebook
 

How Gather Social used Facebook to reach 27.7 million people for well-known builder merchants.

At the beginning of 2019, nationwide builders merchants approached Gather Social to increase their revenue through digital marketing. Their objectives were simple:

  • Grow their page fanbase 

  • Increase engagement 

  • Increase brand awareness 

  • Drive target website traffic

  • Increase revenue from the website


With these goals in mind, Gather Social developed a year-long plan to kickstart their social media, using paid-for traffic and engagement strategies across the Facebook product family, the main focus was to expand the overall reach. Reach refers to the number of unique users exposed to your ad. In digital marketing, this can refer to the number of unique users reached in a digital campaign.

Increasing engagement 


To do this we developed a Social Media traffic and engagement campaign that ran across all platforms, including the audience network.  These adverts were a mixture of educational, seasonal and product-specific which ran alongside the engagement campaign to achieve their objectives. The top organic posts to Instagram between Feb 2019 and Feb 2020 were product-specific towards bathroom suites and kitchen inspiration. The top organic images in this campaign reached up to 35K people with up to 3K post clicks, directly linking to the web page. The top organic Instagram posts by likes from Feb 2019 - Feb 2020 were landscape pictures.
Prior to Gather, the business was using their social platforms to post content without any objective or consistency, the team struggled for time and therefore social media wasn’t a huge priority. Switching to more relevant content ensured that the people engaging with the page were actually interested in the products available. This made driving website traffic with qualified people much easier. Additionally, identifying product interests was made even more accurate by focusing initially on engagement based on product and not entertainment. 

Increasing brand awareness 


In just one year the content was viewed by over 27 million people. We did this by generating audiences through Facebook who showed an interesting in specific products, for example, people who are moving house, people who are renovating their homes and tradespeople. By targeting content towards these audiences it increased their brand awareness amongst a new customer base, whilst driving traffic to their website.  An unexpected result was the significant growth in post impressions by 35.25 million.This increase came as a result of increased brand awareness. Quite simple more people were exposed to the brand on social media and went onto to search from them directly at a later date. 

Increasing fanbase and traffic


Turning your fanbase into a community really is the best way to build a highly engaging, inspired and thriving core of fans. Creating engaging and useful content that people will want to interact has resulted in significant page growth and organic reach. In the space of one year, this company was able to get a 60% increase in new users most of which had come directly from social media platforms. Increasing transactions by 21% and as a result, increasing their revenue by 31%. 

Campaign statistics 



  • 60% increase in new users on the website

  • 27.7 million in reach 

  • Post impressions up by 4,327%

  • 1,751 average daily clicks 

  • Revenue up by 31%.


If you are interested in working with Gather Social visit our website and get in touch

Learn how Samsung got a 13.7 % lift in sales through facebook ads

This leading global smartphone manufacturer dialled up excitement for its new Galaxy S10 in France with Facebook video ads, which lifted online sales by 13.7%.

Chips with everything

 

With assembly plants and sales networks in 80 countries, Samsung Electronics is the world’s largest manufacturer of consumer electronics and semiconductors by revenue. It is also the world’s biggest seller of mobile phones and smartphones, and the Galaxy S range is its flagship model, with each new iteration keenly awaited by customers and technology fans.

The Goal

 

Upselling the Galaxy S10

 

Samsung wanted to build excitement around the launch of its new Galaxy S10 in France with a campaign in three distinct phases: pre-reveal, pre-launch and launch.

The solution 

 

A slow burn for a hot product

 

The Facebook campaign for the French launch of Samsung’s front runner Galaxy S10 smartphone was a close collaboration between Samsung, its creative agency Leo Burnett and media agency Starcom, and Facebook Creative Shop. The global campaign video assets were adapted to create impactful, mobile-first creative using square as well as vertical formats. The global creative was also given a local spin to tailor it to the French market and its typical behaviours.
The campaign, which ran across multiple digital channels, was conducted in three phases.

Phase 1: The Tease

 

Short-form video ads were targeted to a tech-savvy audience of French consumers aged 18–49 in the early stages. Making sure to announce the brand new Galaxy S10 was in the works but holding back on the details to entice the audience. This phase was created to build anticipation and excitement around the product.

Phase 2: The Big Reveal

 

After several weeks of anticipation, the Galaxy S10 was revealed, with the early focus being on driving sales. Video ads were integral in order to invite viewers to be among the first to own the new bit f tech by reserving the product online.The video ads were targeted to customers who might be considering a phone upgrade, as well as lookalike audiences of purchasers. 

Phase 3: Launch Day

 

At launch, Samsung used all Facebook ad formats, including Instant Experience, to show off the product features and increase awareness. To reach the largest audience, Samsung used automatic placements with reach and frequency buying across Facebook and Instagram Stories.
Read more blogs like this on our website Gather Social.

Makaro got a 3X increase in sales from Facebook ads

This Austrian jewellery brand propelled their business due to carefully planned campaigns, tried-and-tested Facebook and Instagram content into ad creative that struck the perfect tone with target audiences.

Small details, big impact


The founders of MAKARO Hanna and Matthias aim to create beautiful, sustainably made jewellery at a reasonable price point. designing timeless pieces with distinctive details across the range including necklaces, earrings, bracelets and rings.

Ringing up sales


MAKARO’s main goal was to increase online sales, Hanna and Matthias also wanted to strengthen overall brand awareness in European German-speaking countries. 

Tailoring content for a conversion campaign


MAKARO needed to develop a conversion campaign with ad creative that would appeal directly to its target audience’s tastes, needs and values. Working with agency Freiheit Media, Hanna and Matthias first used Facebook Insights to identify the brand’s best-performing organic content on Facebook and Instagram. They then tested different ad creative variations among different audiences to understand what motivated people the most.
MAKARO and Freiheit Media then created ads based on the most popular content, using compelling copy, text overlays to call out product features, and hard-to-resist incentives like free shipping to entice people. 
Ad delivery was optimised for purchase events, meaning that ads were shown to people who were most likely to take the desired action as a result of seeing them. Resulting in a3x increase in sales, 4.6X increase in views content events and 3.6X increase in add to cart events.People who visited the website and added a product to the cart without completing the purchase then saw further ads featuring the products they had viewed. MAKARO and Freiheit Media carefully monitored ad performance with Facebook Analytics throughout the campaign and scaled back any ads that performed less well.
To learn more visit MAKARO,
Read more blogs like this on Gather Social 
 
 
 
 
 
 

Meliá Hotels International

Reaching audiences less exposed to TV with Facebook video ads


Meliá decided to adapt their TV campaigns to work as Facebook video ads, resulting in a significant increase inreach among a high-value audience that is less likely to watch TV.

Led by leisure


 Meliá Hotels is one of Spain's largest domestic operators of holiday resorts founded in 1956. Currently operating in more than 380 hotels in 40 countries on 4 continents under the brands Meliá, Gran Meliá and Sol Hotels, it is the 17th biggest hotel chain worldwide. Meliá wanted to expand their demographic, and create a campaign offering attractive discounts at all their destinations. It hoped to reach a high-value audience that is less likely to watch TV.

High-value targeting


Meliá wanted to target audiences that were more likely to make a booking in its hotels and make them aware of its Wonder Week offering. Using Facebook Custom Audiences targeting allowed Meliá to reach out to some of its clients who had previously made purchases during Black Friday campaigns. It then used that audience as the basis to create a lookalike audience. Facebook identified common qualities of people in the Custom Audience, such as demographic information and interests, so that it could deliver Meliá’s ads to people likely to make bookings.
Drawing on assets from its concurrent TV campaign, adapting creatively to suit placements across square and vertical formats. The campaign used Facebook and Instagram Stories, video ads on Facebook and Instagram feed, and Facebook collection ads. These formats had performed well in the past and gave Meliá the space it needed to display high-budget creative, while also showing some of the hotels advertised. The campaign also used automatic placements on Facebook and Instagram to generate optimum results at the lowest average cost.

A week of wonder


Meliá Hotels drove significant interest in its Wonder Week deals by carefully targeting its Facebook ads campaign. Running from June 4–11, 2019, the campaign achieved:

  • 65% of people reached on Facebook had not been exposed to the TV campaign

  • 10-point lift in ad recall

  • 11.8% lift in sales (representing 311 incremental conversions)

  • 7.8X return on ad spend for incremental sales

  • 10-point lift in message association of Wonder Week to Meliá


This blog was originally taken from Facebook.
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