PureGym utilised Facebook’s conversion lift tool to carry out an incrementality study. Resulting in an increase of 1,000 gym subscriptions, continue reading this blog to find out more. Reinventing the gym PureGym is known for offering affordable memberships, with a huge audience of younger people the national brand launched a modern campaign to promote its free-to-use fitness [...]
Schwip Schwap, by the soft drinks giant PepsiCo. A sparkling cocktail of orange and cola, an iconic treat in German-speaking Europe. PepsiCo ran social media video ads campaign achieving TV- scale results including a 14% lift in sales. “Instagram and Facebook provided a strong sales uplift and exceeded our expectations. In a still-efficient way while outperforming our [...]
The Austrian sports retailer achieved success with Facebook resulting in a 27X return on ad spend. Using Facebook’s dynamic format and creative options to reach prospective customers with retargeted ads that were automatically adapted to audience interests. For the love of sport Part of the worldwide INTERSPORT family, INTERSPORT Austria is the country’s leading retailer for [...]
The Israeli mobile gaming company Playtika boosted sales with facebook campaign budget optimization and manual bidding. Resulting in a 21X lift in incremental purchases—and at a lower cost per incremental purchase. This is after using manual, rather than automatic, bidding with Facebook’s campaign budget optimisation tool. Always an adventure Playtika is a leading mobile games [...]
Eckes-granini is a German fruit-juice maker who found success with Social Media video ads and saw sales increased by 14% amongst customers. Throughout Germany and Europe Eckes-granini specialises in producing non-alcoholic fruit drinks to the masses. Its product portfolio includes international premium brands granini and Pago, as well as regional brands, such as hohes C in [...]
How important is social media today, next week, next month & next year for your business? At Gather Social, we work with businesses of all sizes. The one common theme we have seen across our client portfolio is the craziness of analytics. That's why on Thursday 30th April 2020, 11:00 – 12:00 BST we will be [...]
Increasing website clicks with mobile-first Facebook video ads The European rail pass network increasing website clicks by 7.7X more link clicks from mobile-friendly animated video ads than from photo ads when it compared formats in a Facebook campaign to build awareness and consideration. The plan Eurail provides travellers from all over the world the opportunity to [...]
Chocomel developed video ads for Facebook and Instagram both feed and stories Increasing Brand Awareness. This Dutch chocolate milk brand lifted ad recall by 36%—a result 2.5X higher than that for ads adapted from TV commercials. The goal The goal was simple, make its chocolate milk drink Chocomel stand out in December. The company also wanted to [...]
Read how As the competitive atmosphere is so fierce in the legal field, it is essential that you develop a multi-faceted approach to marketing. Google organic search and paid search immediately come to mind, and, indeed, these can be effective methods by which to increase visibility, traffic, and conversions. But don’t neglect the world’s largest social [...]
By optimising Facebook Attribution Gucci managed to learn more about its customers’ purchase path. Discovering that Facebook’s and Instagram’s contribution to online sales was 14X more than originally understood. In style Originally founded in 1921 Gucci is now part of the Kering Group, now one of the world’s most respected fashion houses. Under creative director Alessandro [...]
