Increasing website clicks with mobile-first Facebook video ads The European rail pass network measured 7.7X more link clicks from mobile-friendly animated video ads than from photo ads when it compared formats in a Facebook campaign to build awareness and consideration The plan Eurail provides travellers from all over the world the opportunity to experience flexible, borderless [...]
Chocomel developed video ads for Facebook and Instagram both feed and stories to increase brand awareness. This Dutch chocolate milk brand lifted ad recall by 36%—a result 2.5X higher than that for ads adapted from TV commercials. The goal The goal was simple, make its chocolate milk drink Chocomel stand out in December, the busiest time [...]
Read how As the competitive atmosphere is so fierce in the legal field, it is essential that you develop a multi-faceted approach to marketing. Google organic search and paid search immediately come to mind, and, indeed, these can be effective methods by which to increase visibility, traffic, and conversions. But don’t neglect the world’s largest social [...]
By optimising Facebook Attribution Gucci managed to learn more about its customers’ purchase path. Discovering that Facebook’s and Instagram’s contribution to online sales was 14X more than originally understood. In style Originally founded in 1921 Gucci is now part of the Kering Group, now one of the world’s most respected fashion houses. Under creative director Alessandro [...]
The Swedish cider brand enjoyed a 5.2X return on ad spend, thanks to an eye-catching video ad campaign on Facebook. The ultimate in cider Rekorderlig is a fruit cider first brewed in Sweden in 1996 using spring water from Vimmerby. Made from the purest Swedish spring water, this is a unique flavour combination. Serve over ice [...]
Using Facebook video ads to draw attention to a Colgate toothpaste relaunch. This leading oral care brand boosted sales of its new Colgate Total toothpaste by 7.1% in the UK after running a mobile-first video campaign across Facebook and Instagram. First marketed in 1873, Colgate is the world’s most popular toothpaste brand. Now part of the [...]
Identifying best-performing ad creative with Facebook Brand Lift Irelands most well-known sporting association utilized videos ads in order to spread awareness during the key Championship season. Facebook revealed insights into one of the most effective ad creatives for Instagram Stories. Promoting Gaelic games The Gaelic Athletic Association (GAA) is Ireland’s largest sporting organization, Celebrated as one [...]
Driving up donations with inspiring Facebook video ads This Turkish charity increased donations to its cause by 4.7X, thanks to a Facebook and Instagram video campaign that provided science discovery sets to 45,000 disadvantaged children. Moulding young minds YGA was founded in 2000 in Istanbul, Turkey as a non-governmental organisation that encourages young individuals to improve [...]
Popular juice drink energised its brand awareness in the UK with a reach and frequency campaign on Facebook and Instagram that reached 26 million people and resulted in a 13-lift in ad recall. Pretty much everyone has heard of the popular nostalgic juice drink Capri-Sun with many of us enjoying the fruity pouch as children quenching [...]
Read how GANT the international clothing brand boosted their returns on ad spend with a simple three-phase Facebook campaign. This global fashion retailer based in Norway with headquarters in Stockholm, Sweden reached a 4.4X return on ad spend in Germany and Austria with a multi-stage Facebook campaign that focused on reaching a broad audience before retargeting [...]
