TikTok may be the most recent contender in the social media game, but it already has a substantial reputation and creates quality growth for users and businesses. The app has over 800 million active users, and in 2020, was the most downloaded app. It is currently the fastest growing social platform and the concept of the app is that users can create and post short videos under 60 seconds for comedy, promotion, interaction, and educational purposes.
Businesses who want to stay on-trend, engage with their audience on a more authentic level, and would benefit from the attention of Generation Z, succeed on TikTok. Even though the audience generally falls in this age range, there are tons of business owners and CEOs active on the platform researching for their business.
To be successful on TikTok, you need to understand it takes time and experience, despite the algorithm also making it possible for people to go viral overnight.
Here are 5 tips to increase your TikTok followers in 2021:
Identify your audience
To start identifying your audience, you should know that each age group interacts differently on TikTok. There’s a lot of niches within the app and so there’s room for everyone, however you won’t be able to appeal to everyone, so know your target audience and what content they interact with the most. Users aged between 13 and 25, tend to interact with trends, challenges, and funny videos, but if you’re planning to target adults over 35 years old, they prefer to be educated and find unique advice.
Understand trends and create challenges
Trends are obvious on TikTok, more so than any other social media channel, and TikTok makes it clear which specific hashtags and challenges are trending on the For You Page feature. This feature is unique to individual users, based on the algorithm that works off the posts you’ve interacted with most.
As a creator, you can easily research which song or trends your followers are engaging with and then use them in your videos. While it’s important to be trend-aware, you should attempt to create your own trend and challenges specific to your target audience. This will set you apart from competitors and gain genuine respect and interest from your followers.
Using hashtags on any social media app is a great way to increase reach and interaction, and TikTok is no different. The most effective way to utilise hashtags on TikTok is a mix of relative and trending hashtags, and don’t forget about general hashtags like #fyp and #foryoupage, to ensure you feature on your target audiences’ For You Page.
Cross-promote on other social media
The most effective way to increase engagement on your TikTok is to cross-promote on your other social media platforms, by sharing onto Stories and even your feeds. TikTok makes it so easy for you to do so, with the option already available via the share button. If you already have a substantial following on other accounts, you can use them to promote your TikTok. You can also develop brand-influencer relationships as well to promote your content and expand the community created around your business.
Engage with the content you enjoy
Finally, the most simple way to boost your followers is by looking at the content your followers are engaging with and being interested in what others in your industry are doing right, and maybe wrong, and learning from that. Strengthen the community you’ve created on the app by commenting and leaving positive feedback on other users’ videos. This creates a conversation and eventually, you will see accounts return the favour to your videos.
If you follow all these tips, you’ll soon notice an increase in your TikTok followers and will have developed your presence on the app and within your consumer community.
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