Social media

Managing Director of CHEFF, Adam Sinnott visited Gather Social for a strategic social media workshop, the week before COVID -19 really started to take hold. Concerned for the survival of his business we offered to step in and help him out in boosting his Social Media and getting results.
Adam provided the team with some very healthy lunch, giving us the perfect opportunity to document imagery. These images were turned into over 300 branded posts for all social media channels. Most importantly this resulted in 50 Facebook adverts were built utilising a tiny budget. The stats, therefore, have been sensational, with the key highlights outlined below:

The results

• Total traffic to the website grew by 256%, with new users up by 266%


• Social media traffic grew by 780% with Facebook growing by 1000% & Instagram by 273%.


• Direct Traffic grew by 295%


• Organic Traffic grew by 33%

How did we do it?

The data within Google Analytics showed significant traffic was generated from Linkedin and Instagram stories. These Channels had previously generated no traffic prior to our Platform delivering CHEFF’s marketing messages. 
From what was initially a favour, we have again obtained further proof content marketing can increase organic search results. The work transformed into a revenue generation stream for CHEFF, with Adam stating he was receiving orders with days of the content going live. 
Until we are in a position to reopen our offices fully, we are offering business the opportunity to take advantage of a virtual strategy session. We will discuss your content, your strategy or lack of one. We will explore high-level theory and discuss how easy it would be for you to transform your social media into meaning data and ultimately enquiries. You can make an enquiry via our contact form or read more about the virtual strategy call here.
Book your FREE workshop today and revolutionise your social media strategy, Learn more about our online social success workshops. Check out CHEFF here.
 

Do you know the importance of creating brand loyalty? Many customers enjoy the perks of being a loyal customer and it is an important factor in customer retention. In order to create a brand, the customer wants to be loyal to they must target a multicultural audience and advertise on social media.

“When it comes to loyalty, multicultural millennials give as much as they get. They know what they like, and aren’t shy about sharing that information with their friends and contacts.” - Buzz Marketing CEO and founder Tina Wells. 

The misguided idea that millennials are fickle customers doesn’t actually apply  Elite Daily and CrowdTwist reported that a staggering 50.5% of millennials claim extreme loyalty to their favourite brands. Making them arguably the most brand-loyal generation to date. In order for a brand to create a loyal customer base, they have to take a number of things into consideration:

Creating brand loyalty

Aesthetic - As shallow as it may sound aesthetic plays a major role in whether people want to visit your restaurant with many establishments adopting the ‘instagramable’ aesthetic millennials are attracted to pretty things. If you can appeal to their visual senses your halfway there. 
Authenticity - People value genuine authentic connections if you can adopt an authentic atmosphere in your establishment it will create a more personal feel. While we are all guilty of visiting the local Wetherspoons studies showing millennials are willing to pay that little bit extra for a more unique experience. 
Customer service -This has long been a vital contributing factor to maintaining brand loyalty, good service plays a huge role in your experience at an establishment. If you are treated poorly you are less likely to return. 
Get techy-How do you get them through the door in the first place? Answer social media. Millennials are a tech-savvy generation so if you aren’t on socials you are missing out on a huge prospective audience. Think ads, campaigns, apps the possibilities are endless. 
Inclusivity- Roughly 81% of millennials are buying food based on the protein content according to Acosta a leading sales and marketing agency, however, this doesn’t mean they are chowing down on meat. 1 in 5 millennials requires a plant-based option. While it isn’t yet a legal requirement having vegan and vegetarian options on your menu with drastically improve customer satisfaction and in turn brand loyalty. 
Your customer needs to be at the centre of everything you do, you need to have their wants and needs in mind when creating your brand. If you are interested in tapping into the millennial audience it is important to keep in mind what they look for in a brand.
This blog was adapted from QSR. If you are looking to create a strong brand through social media, contact us today for a FREE no-obligation consultation.

The Austrian sports retailer achieved success with Facebook resulting in a 27X return on ad spend. Using Facebook’s dynamic format and creative options to reach prospective customers with retargeted ads that were automatically adapted to audience interests.

For the love of sport

Part of the worldwide INTERSPORT family, INTERSPORT Austria is the country’s leading retailer for sports clothing and equipment. Serving almost two million customers online and in stores across the country.

Prospecting and targeting with dynamic ads

INTERSPORT Austria has been actively advertising with Facebook for a number of years. In 2019 they joined with experts Bacon & Bold to take their marketing to the next level. Implementing a brand new strategy with a focus on sales. Exploring the use of dynamic ads converting interest into sales. 
They began to set up a broad product catalogue to populate dynamic ads with suitable products. In order to reach the mass audience, they decided to target both English and German speakers.
With Facebooks dynamic creative tool they were able to create ads featuring products in the carousel and collection formats.  Showing images and video of relevant products from the catalogue alongside text.

Success with Facebook

INTERSPORT Austria’s dynamic ad strategy turned in a strong performance. Throughout the first few months of 2020. The business now plans to optimise future campaigns with branded templates. So far, the campaign has achieved:

• More than 1,200 purchases from dynamic ads in one month


• 20X return on ad spend with broad audiences


• 27X return on ad spend with retargeting

 
This blog was originally taken from Facebook. For more blogs like this visit our website. To learn more about INTERSPORT Austria here.

As with many companies, the last few weeks have been testing times at Gather Social. We have spent the last couple of weeks providing ongoing support to our many clients as they face up to this crisis. That's why we have decided to offer social media marketing online workshop.

What are we doing?

We want to provide our community and contacts some real value during this time. I would like to invite you to take up the opportunity to get the grey matter going and think about your marketing strategy.

"I cannot thank Sam, Jules and the team enough for possibly saving my business during these crazy times. I went to a free workshop with very little knowledge of how to do digital marketing. They showed me lots of useful and practical ways of doing things myself and also put a plan together for me with little input from myself as I wasn't sure of what would work best. They have guided me all the way through and has brought massive exposure to my company which has transformed into noticeable greater sales in a time when things are so uncertain. I can not recommend a company any more than these guys. Not only all this but they are genuinely kind and caring people that will go the extra mile for people and if you go on the right day you may get some free curry ❤"  - Adam Sinnot M.D of CHEFF  

While the world works from home, brands and advertisers must navigate the reality that online is the only option. In a crisis, there is an opportunity.  During this uncertain period, we want to make the most of the time and offer FREE online social media workshops on Zoom, Google Hangouts, Whatsapp or another platform of your choice.

What do you want from social media?

Are looking to utilise social media to audiences but don’t know where to start? Maybe you are thinking of revamping your social platforms? After submitting an enquiry we will set up a quick call to understand your needs, before progressing to the video sessions. Topic suggestions are listed below:

1. Content Audit – let’s review your content. have and give you some production number to strive for. 
2. Data collection, Reporting and Mapping 
3. Creative Brainstorm – Breaking Creative Block
4. Competitor Review 
5. Strategic Direction 
6. Linkedin Approach techniques 
7. A joined-up team approach
8. Events
9. Understanding the numbers – Mapping out your customer audience. 
10. New staff training 
11. Facebook audience build and examples 
12. Easy ways to produce content

To take advantage of the offer of a FREE bespoke workshop please complete our contact form or simply drop us a message on social media. Check out our socials for more Gather content.

How important is social media today, next week, next month & next year for your business?  At Gather Social, we work with businesses of all sizes. The one common theme we have seen across our client portfolio is the craziness of analytics. That's why on Thursday 30th April 2020, 11:00 – 12:00 BST we will be hosting a webinar. During this 1 hour period, we will examine some real-time data which supports the changing nature of the world amid the COVID-19 pandemic.  Analysing both internal and external data, we will discuss the power of social media and why it should be your go-to marketing vehicle, during and post-pandemic.  Topics to be covered during the webinar:

• Global communication data
• Growth in social media usage
• Changes in content consumption
• The importance of building your brand
• Underpriced attention
• Data collection and reduction in advertising costs
• The opportunity

After discussing these topics the webinar will summarise what we have learned about human communication, and what trends may be here to stay you will be free to ask any questions you like.   Look forward to seeing you on the webinar! You can book your FREE ticket here. Check out our website and book your very own FREE social media workshop.  

 
The Israeli mobile gaming company Playtika boostedsales with facebook campaign budget optimization and manual bidding. Resulting in a21X lift in incremental purchases—and at a lower cost per incremental purchase. This is after using manual, rather than automatic, bidding with Facebook’s campaign budget optimisation tool.

Always an adventure

Playtika is a leading mobile games company with over 16 casual games played by 30 million people worldwide. It uses cutting-edge analytics, live-ops and artificial intelligence to deliver customised and constantly evolving gaming experiences.

Driving app installs and purchases

Playtika wanted to find the best way of increasing in-app purchases for its titleSolitaire Grand Harvest, while keeping its cost per acquisition as low as possible. They wanted to do this to entice the audience and as a result boost purchases.

Testing different strategies

Playtika was interested in testing campaign budget optimisation to promote its titleSolitaire Grand Harvest. Campaign budget optimisation is a Facebook feature that automatically distributes campaign budget across a campaign's ad sets. This means Facebook automatically and continuously finds the best available opportunities for results across ad sets and distributes the campaign budget in real-time to achieve those results.
Playtika wanted to understand whether automatic or manual bidding was more effective in driving in-app purchases for the lowest cost. To find out, Playtika tested the two strategies using the multi-cell conversion lift tool. For this test, it opened two campaigns that used campaign budget optimisation. Each ran for more than 10 days.
Both campaigns were identical in their setup: each campaign containing three ad sets, and each of these three ad sets contained three mobile app ads. These pre-existing ad sets were the company’s top-performing ads on Facebook. Each was a short video of around 16 seconds, with bold imagery highlighting the specific mobile game in question.
The ad sets targeted worldwide to people 18 years and older and used automatic placements. The only difference between the campaigns was the bidding method: lowest cost with a bid cap (automatic bid) for the first campaign, and lowest cost without a bid cap (manual bid of $1,500) for the second campaign.

The scorecard 

The multi-cell conversion lift results showed that Playtika boosted app installs and in-app purchases with its effective manual bid campaign budget optimisation campaign. Running from August 22–September 11, 2019, the campaign achieved:

• 21X lift in incremental purchases

 

• 16X lift in incremental sales

 

• 21X decrease in cost per incremental purchase

 

• 16X increase in incremental return on ad spend

This blog was originally taken from Facebook if you enjoyed this blog check out our website for some similar.