Generating brand awareness with help from Facebook video ads. The iconic scotch whisky Macallan decided to develop a made-for-mobile video campaign through Facebook’s MobileWorks program, successfully raising awareness with new American audiences and lifted ad recall by 13 points. Macallan notorious for its widely admired single malt was founded in 1824, it has a reputation built [...]
Using Facebook Attribution, an Italian fashion brand tracked a campaign aimed at women in key countries around the world, resulting in an 8.8X increase in purchase conversions and a 79% higher return on ad spend. Fashion Forward Founded in Italy in the late 1980s, PINKO is a fashion brand made for strong, independent women. Their eclectic [...]
Smashing ticket sales using Messenger The Australian governing body for tennis ran Facebook video and photo ads to promote Australian Open ticket sales, which then opened Messenger conversations to purchase, resulting in a 24.3X return on ad spend. Serving tickets to Australian Open Grand Slam, which is held annually in January in Melbourne. Tennis Australia wanted [...]
How FlowMotion Achieved Success on Social… This manufacturer of premium smartphone stabilisers used Facebook video ads and ads in Instagram Stories to showcase its product, doubling sales and achieving an impressive 6X return on ad spend from Facebook alone. Capture the moment! Designed and created by adventurers, engineers, and athletes with a passion for videography, tech [...]
Facebook launched its new in-app camera with a video and carousel ad campaign. This inspired people to try it, as a result, there was 8.8% lift in daily camera captures. Closer together- Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to [...]
Boosting brand awareness and favourability using tailored Facebook video ads South Africa’s leading hot chocolate brand boosted ad recall by 33% by using Facebook video ads that were specifically tailored and targeted by age and demographic. The plan Nestlé is a Swiss multinational food and drinks processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. With hot [...]
Measuring ad impact while driving online revenue with Facebook dynamic ads this Middle Eastern retailer successfully increased app purchases by 32% by running a Facebook dynamic ad campaign, while also assessing the ads’ results and impact by using the Test and Learn tool. One-stop shop First launched in Kuwait in 2005, Centrepoint has 140 stores across [...]
Findomestic the Italian bank raised awareness of its new bank account offer and lifted ad recall by 24 points raising brand awareness with the help of Facebook in-stream video ads. Responsible credit Findomestic is an Italian financial institution and part of the international group BNP Paribas. Established in 1984, the bank promotes the responsible use of [...]
Winning in-app purchases with Facebook dynamic ads, when this multi-brand electronics retailer promoted its app and web store with a series of awareness and remarketing campaigns on Facebook, it reported a 42% increase in annual sales made through its app. X-cite is the Gulf region’s largest electronics retailer, bringing together over 300 major brands in [...]
