website traffic

AAA Auto car sales with Facebook

Generating car sales with Facebook dynamic ads
The Czech car retailer boosted the number of car reservation leads on its website. Utilizing Facebook dynamic ads reaching1.76 million people.

Car sales with Facebook

AAA Auto wanted to generate high-quality leads for potential customers in Poland. It also wanted to measure the effectiveness and impact of Facebook campaigns on business creating special dynamic ads.
Facebook dynamic ads are highly effective because they respond to people’s known interests. Creating ads with the appropriate content. The carousel encourages a viewer to swipe to the next image. This boosts the amount that potential customers spend on the website, therefore, boosting sales.
The ads targeted all adults in Poland. A Facebook pixel was also used to help create Custom Audiences and lookalike audiences of people who had demonstrated engagement. Using a conversion lift study, AAA Auto was able to find out exactly how much interest Facebook ads generated interest.

The finish line

AAA Auto’s Facebook campaign attracted many new customers to its locations in Poland. The June 2019 campaign achieved:

2.5X lift in leads for car reservations

1,190 additional conversions

1.76 million people reached

Read the full blog about AAA Auto here. For more blogs like this take a look at our website.

Arugot

Turning browsers into shoppers with Facebook dynamic ads

This Israeli organic skincare business took advantage of Facebook dynamic ads to direct personalised product recommendations to encourage people who had abandoned their online shopping carts to return, which increased sales by 2.9X.

Back to nature

Family-run Arugot strives to create natural, organic skincare and cosmetics that contain no harmful or artificial ingredients. Founder Esther Lachman was inspired by nature to create the range, and now teaches herbalism and natural skincare around the world. Arugot wanted to increase sales by focusing on people who had abandoned carts in the online store and encouraging this high-intent audience to complete their purchases.

Retargeting, with a personal touch

Arugot collaborated with digital agency Lior Schorr Digital Marketing for assistance in running a successful campaign that would encourage shoppers to continue through with purchase. Focusing mainly on people who had previously visited the website in the last fortnight and added products to the shopping cart, but not completed the checkout process. Installing the Facebook pixel in the online store allowed Arugot to easily group this audience. Throughout the four-month campaign, Arugoot used Facebook’s product catalogue for the first time ever personalise its ads with relevant products. People in this audience saw engaging dynamic ads in a carousel format that delivered a friendly message, along with images of the products they had added to the cart. The ads also offered a one-time discount to encourage people to take action and click the “Shop Now” call to action.
The results
As a result of its February–May 2019 campaign, Arugot saw website purchases increase, at an impressive return on ad spend:

2.9X increase in website purchases

11.3X return on ad spend during campaign

78% increase in return on ad spend

This blog was originally taken from Facebook to checkout Arugot's full range visit their website.

How Gather Social used Facebook to reach 27.7 million people for well-known builder merchants.

At the beginning of 2019, nationwide builders merchants approached Gather Social to increase their revenue through digital marketing. Their objectives were simple:

Grow their page fanbase

Increase engagement

Increase brand awareness

Drive target website traffic

Increase revenue from the website

With these goals in mind, Gather Social developed a year-long plan to kickstart their social media, using paid-for traffic and engagement strategies across the Facebook product family, the main focus was to expand the overall reach. Reach refers to the number of unique users exposed to your ad. In digital marketing, this can refer to the number of unique users reached in a digital campaign.

Increasing engagement

To do this we developed a Social Media traffic and engagement campaign that ran across all platforms, including the audience network. These adverts were a mixture of educational, seasonal and product-specific which ran alongside the engagement campaign to achieve their objectives. The top organic posts to Instagram between Feb 2019 and Feb 2020 were product-specific towards bathroom suites and kitchen inspiration. The top organic images in this campaign reached up to 35K people with up to 3K post clicks, directly linking to the web page. The top organic Instagram posts by likes from Feb 2019 - Feb 2020 were landscape pictures.
Prior to Gather, the business was using their social platforms to post content without any objective or consistency, the team struggled for time and therefore social media wasn’t a huge priority. Switching to more relevant content ensured that the people engaging with the page were actually interested in the products available. This made driving website traffic with qualified people much easier. Additionally, identifying product interests was made even more accurate by focusing initially on engagement based on product and not entertainment.

Increasing brand awareness

In just one year the content was viewed by over 27 million people. We did this by generating audiences through Facebook who showed an interesting in specific products, for example, people who are moving house, people who are renovating their homes and tradespeople. By targeting content towards these audiences it increased their brand awareness amongst a new customer base, whilst driving traffic to their website. An unexpected result was the significant growth in post impressions by 35.25 million.This increase came as a result of increased brand awareness. Quite simple more people were exposed to the brand on social media and went onto to search from them directly at a later date.

Increasing fanbase and traffic

Turning your fanbase into a community really is the best way to build a highly engaging, inspired and thriving core of fans. Creating engaging and useful content that people will want to interact has resulted in significant page growth and organic reach. In the space of one year, this company was able to get a 60% increase in new users most of which had come directly from social media platforms. Increasing transactions by 21% and as a result, increasing their revenue by 31%.

Campaign statistics

60% increase in new users on the website

27.7 million in reach

Post impressions up by 4,327%

1,751 average daily clicks

Revenue up by 31%.

If you are interested in working with Gather Social visit our website and get in touch.

Increasing Website Clicks With Eurail

Increasing website clicks with mobile-first Facebook video ads
The European rail pass network increasing website clicks by 7.7X more link clicks from mobile-friendly animated video ads than from photo ads when it compared formats in a Facebook campaign to build awareness and consideration.

The plan

Eurail provides travellers from all over the world the opportunity to experience flexible, borderless train travel in Europe. Every year, its Eurail and Interrail passes are used by more than 600,000 people to explore up to 33 European countries via 250,000 kilometres of interconnected railways.

Attracting website visitors

Eurail wanted to encourage people to use its service by motivating them to visit and explore its website during a traditionally quiet time of year for travel. It also wanted to use this off-promotional opportunity to experiment with new ways of creating mobile-first ad creatives.

Getting creative with a Facebook Marketing Partner

For this experimental campaign, Eurail and digital agency NMPi joined forces with Facebook Marketing Partner Shuttlerock, which specialises in transforming still images into captivating mobile video. Shuttlerock took some of Eurail’s existing image assets and user-generated content, then used animated branded overlays to produce exciting video ad creative. It also created versions optimised for the vertical Instagram Story format. The team then tested the performance of these new ad creative against still photo ads in a Facebook split test.
To run the test, Eurail created Custom Audiences of website visitors and past purchasers, plus a lookalike audience based on similar people. Then, in a series of prospecting and retargeting ads seen across Facebook and Instagram, it showed the photo ads to half of the overall audience and Shuttlerock’s animated video creative to another half of the audience. Facebook Insights allowed Eurail to compare the performance of both ad creative approaches with like-for-like results.

The outcome

Eurail’s January 2019 campaign demonstrated that the animated Shuttlerock ad creative comprehensively outperformed the photo ads across the board. Compared to photo ads, the animated ad creative resulted in:

3.2X more landing page views

7.7X more link clicks

78% lower cost per click

This blog was originally taken from Facebook, for more blogs like this visit Gather Social.