LinkedIn is arguably the biggest professional networking site with over 500 million users and is a very important platform when connecting with new business prospects. Having a professionally written LinkedIn profile is crucial as it can help open opportunities and make a good impression on a potential client.
People are sometimes reluctant to use social media in their job search, and forget the concept of LinkedIn. Your LinkedIn profile resembles your CV and should display your education, accomplishments, connections and successes. As with other social media platforms, you can add images to elements of your profile; something that’s usually frowned upon on a CV. Roughly, 90% of what we process is visual, so adding image content will increase the chance of people stopping to look at your profile, and with the decreasing attention span of the modern-day, most recruiters will only spend 10 seconds looking at each profile.
What makes a strong LinkedIn profile for digital marketers? Here are three examples of LinkedIn profiles to learn from.
Neil Patel
Neil Patel is one of the most influential digital marketers and the co-founder of KISSmetrics, Hello Bar and Crazy Egg. He’s assisted major corporations with their marketing, such as Amazon, Microsoft and Airbnb, and is also a New York Times bestselling author, with Forbes saying he’s one of the top 5 marketers in the world. He has many other career triumphs listed under his name and has spoken at over 300 conferences and companies, sharing his knowledge and teaching his marketing tips and tricks. With everything Patel has learned throughout the years, it’s obvious his LinkedIn profile is influential.
So what makes his profile so influential? At first glance, it’s clearly laid out and his header image is eye-catching. His ‘About’ summary is easy to read, as he’s refrained from a paragraph format and listed his accomplishments in short sentences. The sentences are concise and to the point, and by using phrases like “The Wall Street Journal calls me a top influencer”, he can showcase his given titles and achievements without appearing to be bragging.
Aleyda Solís
Aleyda Solis is an international SEO consultant and the founder of Orainti, a specialised, boutique SEO consultancy company. She is the author of ‘SEO, Las Claves Esenciales’, she blogs for influential sites like Search Engine Journal and Moz, and often speaks at global conferences.
From her LinkedIn profile, you can learn from her use of professional photos to grab the attention of possible business connections. Solis has a professional headshot for her profile picture - you want to look the part, if you want to be treated like a professional, you need to look like one. Not only has she chosen a strong profile picture, but her header image displays her in action doing a talk on stage. Look at what’s in your repertoire and chose an image for your header based on that.
Rand Fishkin
Rand Fishkin is the co-founder and CEO of Moz, the all-in-one SEO software suite, but has recently left this role to start a new company, SparkToro, which focuses on connecting businesses with their audiences. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and is a regular keynote speaker on marketing and entrepreneurship.
His LinkedIn profile is impressive is because he hits the main points that make your profile successful, and still remains incredibly honest doing so. Creating an honest profile means you can get a feel for the personality of a profile, and this is essential to help build trust with connections. He includes a descriptive ‘About’ section, that highlights his career checkpoints clearly, and his profile shows he engages regularly with the site to make his plentiful connections. All his experience and education are listed in a lot of detail, along with a list of articles he has published for LinkedIn, and this is followed by a mass of recommendations.
LinkedIn is an important platform for digital marketers who want to grow their professional network and reach out to potential employers, business partners and clients. But to be successful on LinkedIn, you need to have a great profile, and using these three profiles as inspiration you can develop your own.
This blog was originally published byDigital Marketing Institute. If you enjoyed this blog, read our blog on7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content or access all our other blogshere.
Social media is an essential marketing communication tool for brands now, but there are recurring mistakes that many brands make. Marketing on social media doesn’t have to be big or expensive, as a little but effective creativity can go a long way.
Here are five common mistakes observed on many brand’s social media, and how you can get it right.
Assuming people actually care about you and your products
To start defining your purpose of social media, you need to understand it. You need to understand what you are gonna offer to customers and why they will want to interact, and hopefully purchase from your business. Everyone is busy, and the general attention span on social media is down to seconds, so how are you going to stand out? How is the consumer going to find you? Think about relevant areas and ways to target them, and encourage engagement, but remember that a lot of audiences remain passive, so need to find a way to make your brand memorable. Make people search for you, not just you searching for your consumer.
Creating content no one sees
Consider your audience and the times of day they are most likely to go on social media. When are they most likely to interact with your content? Bear in mind the day of the week and the time of the day. If your content is that bold and creative, it will capture the attention of your audience, but one thing that your brand will benefit from would be a bulk of content, rather than just relying on one image. This gives your audience more of a chance to come across your posts, no matter what time of day they go on their socials.
Confusion on what you want to achieve
To have a successful social media strategy, you need to focus on your objectives and how you measure the success you see. As a brand, make sure you are clear on the current picture, and you are using insights and data to evidence your actions of what you are posting. Most campaigns on social media have something to learn from, so find something from each of yours that you could change for next time, or even research into case studies of other campaigns that have or haven’t worked and learn from them.
Posting the same content on every channel
It’s easy to do, and very tempting, to resize content and post on every platform, but people get bored easily and want to be constantly engaged and stimulated. Different channels have different concepts, so use them to their full potential and tailor content specifically. There may be occasions when content does need to be visible across every channel, but keep this rare for special campaigns or limited content. Your audience will thank you for it.
Expecting immediate return
Excuse the cliche phrase, but it’s not about the destination but the journey. Social media rarely gives immediate return on investment, and a long-term strategy will keep you on track to achieve your brand’s goals and objectives. Count on the small wins too, and reward yourself on effort, not just acquisition. Remember to keep referring to insights and data to keep your content and strategies relevant to your consumer’s behaviour and learn as you go to connect with them, and grow your presence.
If you would like help with your social media marketing, get in touch now, and speak to a member of our team. If you enjoyed this blog, find more here.
Leading accessories retailer, ONTIME offers a wide selection of branded watches and trend-based jewellery across Kuwait, Saudi Arabia, the UAE and Iraq. In addition to their regional presence, ONTIME also has an online presence with an even wider selection of products.
Adapting To COVID-19
Earlier this year, ONTIME took notice of how the coronavirus pandemic would affect Eid in 2020. Due to the nature of the festival, Eid is usually a very competitive time for retailers. However, in 2020, people couldn’t be given gifts face-to-face, which meant that ONTIME had to focus their attention on online sales.
In light of this, ONTIME partnered with a performance marketing agency, Merkle, who designed and ran an Eid campaign adapted to the changes that COVID-19 brought. This campaign aimed to drive online sales by promoting high-value products that could be bought as gifts for the festival, alongside discount codes.
Creating Dynamic Ads For Lookalike Audiences
In order to do this, their teams went for a data-led approach in which they started by creating lookalike audiences, based on their regular store and website visitors, as well as people who were interested in fashion and accessories.
After this, the two companies set up product feeds for all of ONTIME’s top products, which were split into 3 key product categories, in order to ensure that their top products would automatically appear in dynamic ads.
These ads were shown in Facebook News Feed and Instagram Fees and Stories, which were optimised for conversions. This meant that during this 11-day campaign, relevant products and discount information were directed towards audiences in relevant countries in the Gulf region. These people were then directed to ONTIME’s website with a strong call to action.
Results
As a result of ONTIME bringing a combination of relevant products and enticing discounts to high-intent audiences, they were able to stand out against their competitors during Eid. Between May 21st and 31st, their ads helped them to achieve;
- 32X return on ad spend
- 33% increase in average order value
- 3.1X more website visits
- 69% decrease in cost per website visit
This blog was originally fromFacebook if you are looking to create dynamic ads through Facebook conversions,contact us today for a FREE online workshop.
Turkish finance company, Multinet, ran an ad campaign that used WhatsApp to encourage businesses to sign up for their services. Read more to find out how they achieved a 42% increase in qualified leads compared to their use of other channels.
Multi-faceted finance company
Multinet, first founded in 1999, has grown to become one of the leading fintech groups in Turkey. With over 200,000 institutions using their services, they offer prepaid cards and online payment systems for meals, restaurants, hotels, outlets, and petrol stations. Multinet also offers management services for small and medium-sized businesses expenses.
After already using Messenger to successfully gain leads, the company wanted to try using WhatsApp due to its increased popularity in Turkey. By using WhatsApp, Multinet was hoping to offer a much more improved and personalised customer service practice.
Sending the right message with WhatsApp
Introducing WhatsApp as their new customer communication channel, Multinet were able to provide great customer service whilst also managing to gain high-value leads. The fintech company approached businesses that wanted to provide meal cards to their employees. They then worked with customer engagement expert, Infobip, to launch their Facebook ads that clicked straight through to a WhatsApp conversation.
Every time an ad was clicked, an automated WhatsApp chat would then trigger. This would then give potential customers more information about Miltinet and its services. Additionally, as part of an eligibility requirement, the automated WhatsApp chat would ask a series of questions. Multinet also managed to train a customer service agent who was then always on hand to take over, should the automation face any issues. To showcase the new communication channel, they were sure to feature WhatsApp throughout their website, contact page and even their Facebook Page.
Positive results: Delivered
After launching this different campaign in December 2020, Multinet saw that 7% of their WhatsApp leads converted into sales, 42% more qualified leads were earned on the platform and they saw an increase of 25% in conversations started, all in just two weeks. On top of this, 18% of potential customers who started a conversation on WhatsApp also opted to receive follow-up communication from the Multinet sales team.
Multinet’s use of WhatsApp shows that you don’t have to stick to what every other business is doing in order to make a change in your business. If you’d like to find out more social media news, head over to ourblog.
This article was originally published byFacebook.
