In 2020 Gather Social launched Spotlight. The aim of Spotlight is to tell the real stories of businesses and careers and dispel the myth of overnight success. Whilst videoing isn't feasible at this time, we have launched a blog from which we aim to inspire future generations with positive content during this anxious time.
What is Spotlight
We are living through the strangest of times. As the Managing Director of a business, I started with a £300 quid laptop and not much more to my name. This time period has given me the chance to spend a lot of time reflecting on the last five years of my life; There have been some incredible lows and some insane highs. Nothing could have prepared me better to try and navigate the current landscape with kindness, gratitude and positivity.
If like us, you have spent some time reflecting on your business journey and career then I would like to invite you to guest blog for Spotlight. When normality returns, which it will, we would love to welcome you to come and film your story.
What can we do for you?
We can provide you with a template of questions to work from, or happy to just receive your thoughts. One of the talented team here at Gather Social will turn your content into a blog. In return, we will publish your story and distribute it across our social networks. We have over 10K connections across all our accounts and would serve as very positive PR at this time. We are continuing to advertise throughout this period and would even include your contribution in our paid adverts strategy.
Get involved
If you would like to contribute please don't hesitate to get in touch via the contact form. Whilst providing yourself with some positivity, the sharing of your story could provide someone with some much-needed positivity right now.
Check out
Spotlight for more information, contact
Gather Social to get involved.
From needing to find a place to eat or a fun activity in a city to finding out how to do something like cook or change a lightbulb, TikTok is becoming the new place to search for the answers. And Google has definitely noticed.
Although TikTok has been known for its dancing videos and a place for music, it is increasingly being used as a search engine for Generation Z as well. Could this be due to videos being easier to learn from?
TikTok creates an algorithm that personalises content that is shown to the user. This all depends on what the users have been interacting with and searching previously.
Nailah Roberts, 25, uses TikTok to find places to eat in Los Angeles, where she lives. She found searching for restaurants on Google difficult due to the reviews not being able to fully sell the restaurant. But on TikTok, the videos of the setting and food help show the style and ambiance of the restaurant a lot clearer.
It has been found that many people have been using other social media platforms and apps to search for products and trends, not just TikTok. Instagram is used to keep up to date on trends, Amazon is used to search for products and Snapchat has even been used to find local businesses. Therefore, the digital world is expanding with what is included as well as how consumers are using the platforms.
While TikTok has joined the search engine group and other social media platforms and apps have alternative uses, Google is still the world's dominant search engine.
In turn, TikTok is known for its engaging content, keeping the younger generations more interested and drawn in for a longer period of time. Google has tried to keep up with this and incorporated pictures and videos into their search, in recent years, as well as introducing YouTube Shorts, in 2020. However, is it too late for Google? We will just have to wait and see.
Are you interested in learning more about TikTok? Why not read our recent blog “A Beginners Guide to TikTok Ads”? Head to our blog page to read today.
Are you struggling to keep up with TikTok trends? Read this blog to keep up to date with current and up and coming trends. Remember to take note of what is mentioned to use to boost your business’s marketing.
Should I make some drama?
Have you been searching for the perfect TikTok to show a change in your business? We’ve found one that is very apt. This trending audio may have popped up on your For You Page recently, and has become very big overnight!
You can use this sound to show your audience a big change in your business, or even your life. Or you could even use this lip sync for relatable content in your business’s field. The TikTok account @forwardfemale used it to highlight the focus on instagram going back to pictures, rather than reels. Click here to watch the TikTok.
Pass or Smash
Want to share your real opinion in a TikTok? We have found the perfect TikTok audio to help you do this. This sound can be made relatable to your customers, or even your fellow competitors. Either way, you’ll get some positive interaction and create a talking point.
This can be done as a lip sync or even by using images. Click here to see how the Social Media Expert @sopamsocials uses this TikTok on their account.
I gotta see her
Think you’re the only one until someone else says they know someone else that does the one unique thing you do? This is the audio, that has popped up overnight, is for you.
This TikTok will show how unique your business really is, or it’ll find plenty of products that do the exact same thing. Either way, it’ll create a good talking point for your audience, just remember the more unique the better, here’s a great example.
I don’t know what I’m doing
At the midpoint in your life or stuck in a job you don’t want? There’s a trending audio that is perfect for you.
By doing this simple lip sync and adding text on top of the TikTok, you’re done. The more relatable the better. A great example of this is @trufflesocial.
After learning a lot about TikTok trends you might want to discover more about what’s new in the social media landscape in 2023, click here to learn more.
