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Recruitment Company Social Media Success

29 January 2019

A Specialist recruitment service challenged us to help engage more candidates and clients, increase website traffic and increase inquiries. Keep reading to find out if we reached that goal!

Increase in traffic and conversion

There was a 183% increase in traffic coming from social media which resulted in a 417% increase in conversions coming from, as well as a 130% increase in conversions through from direct traffic.
Facebook showed to be the best performing site with 12,592 users in 9 months which is up by 332% from last year. In comparison to Facebook, LinkedIn shows 3274 users, up 26% from last year. According to analytics, Facebook generated 78% of traffic acquisition and LinkedIn behind with 20%.

Goal Completion - Inquiries

Traffic from social media became the number 1 source for this recruitment agency, social media goals increased by 691% but activities on social media also contributed to improvements in direct and organic search. Direct search also saw an increase of 52% and goals completed on the company homepage grew by 48%.

All Goal Improvements

- Overall, website goal completion grew by 158% .
- Social goal completion grew by 417%.
- Direct goal completion grew by 130%.
- Organic Search goal completion grew by 95%.
- Paid search goal completion grew by 122%.
Would you like to see similar results for your Recruitment business? Get in contact with us today, at Gather Social, we are experts in disrupting marketing strategies, giving you better results at the most effective cost for you and your business. We specialise in sharing your brand message to the right audience to drive more sales and increase your website users all while receiving an honest service from our straight talking team.
Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call on 0115 8374750.
Want to learn more? Check out our top tips for recruitment companies to be successful on social media.