Social Media Success for Recruitment Agencies
Recruitment is simply about the movement of people.
The first thing a disgruntled employee does is tell the internet about it.
Using social media, you are able to target these individuals by industry and job title, something that is very effective at driving traffic to your website and your current vacancies. You can do this before they even come close to a jobs board.
Social media has changed candidate attraction and how they apply. Recruitment companies can now attract candidates in mass and target suitable vacancies towards them just through one viewing of your website.
Social media isn’t just powerful at attracting candidates, but it is also significantly more cost-effective than relying on jobs boards and traffic from jobs boards.
The recruitment industry is rapidly changing. Candidates are wanting to be found, not do the finding. They are also less receptive to traditional recruitment practices. From our experience, working with clients we have come up with a highly effective content strategy for taking advantage of the new market trends which you can find below: people
How to be Successful on Social
Remember Your Currency is Jobs
Posting jobs and job-related content is where it’s at for recruitment agencies. It’s easy to get distracted and look to get engagement with content that is more social rather than job specific. Your aim is to drive as much traffic to your website as possible with people entering the jobs market. The collection of this data will help you find more people in your sector looking for their next career challenge.
Run multiple paid campaigns targeting all candidates in your sector
Constantly update your imagery using royalty free libaries
Engage all consultants to share jobs, and job related content
Run a personalised remarketing campaign
Develop a 12 month content strategy
Test content and try new styles regularly – the market moves fast
Our top tips
With years of experience doing this ourselves, we are well placed to offer you tips on how to maximise your success on social media:
- Try as many pieces of creative as possible (graphics or photos) – Aim for 500 – 1000 creatives. You don’t know what will work so try everything until you have an idea of what your audience engages with. If something doesn’t work so what? It doesn’t matter in the long run, just focus your efforts on creatives that work.
- Do the same with posts – The text you write is secondary to your image, but it’s a close second. Experiment with different tones of voice and calls to action.
- Be patient at first – It will take a couple of weeks for everything to average out and show your realistic results, leave it for a while and then come back to it.
- Monitor your campaign regularly – After the go-live period make sure you check your campaigns with regularity. If something blows up overnight you want to react to it and run with similar content for a while. Make checking facebook Pixel and Google Analytics part of your weekly routine. Try to understand how your social media is impacting other acquisition channels into your website.
What Does Success Look like?
For most recruitment agencies success is all about placing candidates and increasing billings. The digital recruitment market place is changing with agencies noticing a reduction in the number of candidates coming from Jobs boards. Our solution is to get agencies to focus on generating their own traffic with appropriate content from all social media channels. Our first focus with all clients in this sector is to make social media their number 1 traffic acquisition channel.
There is a huge opportunity in this space. Making assessments of the traffic acquisition prices it appears to be an unsaturated and recruitment agencies have a big first mover advantage.
Working as a team is essential for success when it comes to deploying an effective strategy for recruitment agencies. Auditing all available content and data allows for hitting the ground running. Constantly refreshing content and advert campaigns is a must, as this keeps traffic & available candidate data flowing to the website. Being brave is also essential, sticking to what you do best and marketing job-related content drives the best quality of data to a recruitment website. Also utilising all platforms is essential. for example, engaging with graduates on Instagram, as well as Linkedin has proven very successful for our clients.