Refueling sales with SIXT Rent A Car

//Refueling sales with SIXT Rent A Car

Refueling sales with SIXT Rent A Car

SIXT Rent a car targeted social success

SIXT a car rental firm helps customers in over 100 countries with their vehicle renting and leasing needs. A question many companies begin to ask themselves is ‘what is the best way to capture people’s attention while they scroll through their social media feeds?’  SIXT has earned a place in our social success category by finding one way to overcome this issue- Targeted Video Advertising.

SIXT used CRM insights to segment its audience by dividing them into categories of website visitors who were firstly unsure of the type of car to book and secondly, visitors who found the booking process difficult. These 2 groups were then targeted using video advertisements. The videos featured a SIXT sales representative explaining the range of cars available and urging visitors to book. The second video addressed issues for visitors who found the booking process difficult by explaining the booking process. Within just one month these targeted advertisements resulted in a 7X higher comment rate, 10X higher click-through rate than similar campaigns, a 15% increase in conversions and a 27% higher view rate than similar campaigns!

Do you need help with targeted video advertising?

Here at Gather Social, we are experts in creating targeted social media content. Through our high-level targeted Facebook advertising expertise, expert content production, and an innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to exactly the audience you want to be viewing it, at the most effective times, for the most effective cost, to drive more sales and brand awareness to your business.

Find out more about how Gather Social can support you by dropping an email to info@gathersocial.co.uk or give us a call 0115 8374750.

 

By |2019-01-24T17:29:03+00:00January 19th, 2019|Categories: Uncategorised|0 Comments

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.