TikTok trends this month
TikTok moves quickly, and staying up-to-date with what’s trending is one of the best ways to keep your content feeling fresh and relevant.
September is already shaping up to be a month of drama, seasonal shifts and a whole lot of relatable storytelling.
Here’s a breakdown of the standout TikTok trends dominating feeds right now and how you can make them work for you.
Sabrina Carpenter sets the tone
Sabrina Carpenter’s track Nobody’s Son has taken over TikTok this month with her latest release and it’s the whip-sound effects in the audio that have really sparked creators’ imaginations.
Users are syncing their videos to these dramatic moments with lip-syncs, outfit changes, bold text overlays, and chaotic slideshows.
The fun of this trend lies in its versatility.
For some, it’s a tongue-in-cheek way to highlight red flags in dating. For others, it’s about creating cinematic transitions, snapping a purse shut, slamming a door, or flicking a brush at the camera to cut into a full transformation.
If you want to hop on this one, lean into the theatrics.
Use the whip cracks as transition points to spotlight your brand. That could mean cutting to a product reveal, showcasing a new campaign, or even introducing your team in a bold, dramatic way.
Pair it with striking captions and on-screen text to land your key message, whether you’re highlighting a product benefit, poking fun at an industry “red flag,” or sharing a relatable customer insight.
The autumn cosy aesthetic
As the weather cools, TikTok is leaning hard into seasonal vibes.
Feeds are being filled with warm drinks, soft knits, candlelight, and “cosy corner” routines.
It’s all about embracing the comfort of the season and leaning into nostalgia.
People are swapping iced coffees for pumpkin spice lattes, sandals for boots and late nights for early evenings at home. The aesthetic is universal and instantly recognisable, making it both relatable and aspirational.
Brands can lean into this trend by showcasing products or services in a cosy, seasonal context. Think lifestyle reels of autumn outfits, hot drink recipes, or even office desk setups with warm tones.
Keep visuals rich with seasonal colours, oranges, browns and creams and add texture with blankets, mugs, or leaves.
Back to routine & September resets
After a long summer, September always feels like a reset.
From productivity hacks and self-care routines to “day in my life” videos, creators are sharing how they’re getting back on track with work, fitness, study and personal growth.
This trend resonates because it’s rooted in honesty.
Some videos are aspirational, showing perfectly organised planners and 5 am gym sessions. Others are humorous, admitting that “back to routine” really means scrolling for an hour before starting work.
That relatability is what makes the format shareable.
Show the human side of your brand. Share behind-the-scenes routines, a “Monday reset” in the office, or the tools your team uses to stay productive.
If you’re consumer-facing, tutorials and how-to content are perfect here.
Remember, honesty wins; your audience is more likely to engage if your content feels real rather than polished.
“The Chair” challenge
One of the more playful trends this month is “The Chair” challenge.
In these videos, one person lifts another so they can sit as if the other’s arms are a chair.
It sounds simple, but the comedy comes when it inevitably doesn’t go to plan.
Whether it’s a failed attempt, a wobbly seat, or friends laughing too hard to hold it together, the blooper potential makes it shareable gold.
The audio often used with this challenge is “La boda” by Camilo, but it’s the physical gag that makes it funny rather than the music. It’s one of those trends that requires minimal effort and thrives on the humour of imperfection.
If your brand has a playful side, this is a great chance to show it off. It’s ideal for teams, friends, or influencer collaborations.
Don’t worry about perfection; the more genuine the laughter, the better. Viewers love brands that don’t take themselves too seriously.
Relatable daily loops
Another trend dominating feeds is the “What do you do the whole day?” loop.
Creators film repetitive, often mundane daily routines with text overlays, pointing out how similar their days look.
The humour comes from the monotony, whether it’s making the same breakfast, working from the same spot, or repeating the same habits.
This trend taps into universal routines, the habits and patterns that almost everyone recognises. On TikTok, content that mirrors real life sparks instant connection, making viewers feel seen and understood. For brands, it’s a chance to show the human side of your business and highlight the everyday moments your audience relates to.
This is a brilliant opportunity for brands to get creative with behind-the-scenes content. Think about what parts of your team’s day are repetitive, funny, or surprising to your audience.
Even simple processes can be turned into engaging content with clever text overlays and loops.
The bottom line
TikTok in September 2025 is a mix of big, dramatic sounds, seasonal vibes, playful challenges and everyday relatability.
If you’re creating for TikTok this month, think about how you can tap into these topics. Do you want to wow with transitions and big reveals? Or would your audience connect more with a relatable loop or a simple laugh?
At Gather Social, we know that showing up on TikTok isn’t about copying trends blindly; it’s about adapting them to your voice and your audience.
If you’re ready to experiment with what’s hot this month, we can help you shape content that feels fresh, authentic, and true to your brand.
