Halloween content ideas for businesses: Spookify your brand with Gather Social

08 October 2025

As the crisp autumn air settles in and the nights grow longer, it’s time to embrace the spooky season.

Halloween offers a golden opportunity for businesses to engage with their audience in a fang-tastic and memorable way.

At Gather Social, we’re here to help you craft content that’s both eerie and effective.

Let’s dive into some hair-raising Halloween content ideas that will have your audience howling with delight.

Haunt your feed with fun facts

Instead of scary stories, why not share quirky, Halloween-themed facts or myths related to your industry? This keeps your content fun, educational, and shareable.

A bakery could post “creepy origins of Halloween treats,” diving into favourites like toffee apples, pumpkin spice bakes, or spooky biscuits.

A tech company might highlight “spooky tech myths,” like ghostly glitches or haunted devices.

Retail brands could showcase “strangest Halloween trends through the years,” from bizarre costumes to unusual seasonal products.

Bring these facts to life with eye-catching visuals, short videos, or carousel posts. Add playful Halloween graphics, animations, or eerie sound effects to make your content pop. It’s a simple way to give your audience a seasonal “boo-st” while reinforcing your brand personality.

Trick-or-treat surprise posts

Keep your followers on their toes with a little Halloween mischief.

Share a playful “trick” one day, like a spooky meme, fun Halloween fact, or cheeky industry myth-buster. The next day, reward your audience with a “treat,” such as an exclusive discount, free resource, or behind-the-scenes peek at your Halloween prep.

This back-and-forth creates anticipation, encourages repeat visits, and lets you mix different content formats, short videos, carousel posts, or eye-catching graphics.

A little seasonal surprise goes a long way in keeping your content fresh, shareable, and delightfully engaging.

Behind-the-scenes fun

Halloween is the perfect time to show the human side of your brand.

Share how your team is getting into the spooky spirit, dressing up in creative costumes, decking out the office with cobwebs and jack-o’-lanterns, or hosting a pumpkin carving contest.

Capture the fun in short videos, time-lapse reels of decorations, or candid photos of your team in costume. Encourage your audience to vote on their favourite pumpkin or outfit for extra engagement. This type of content humanises your brand, builds connection, and creates shareable moments, because who doesn’t love seeing a team let loose and embrace the Halloween fun?

Spooky product spotlight

Give your products a Halloween makeover and let them join the seasonal fun.

Create themed graphics, spooky packaging mockups, or short videos with foggy visuals, flickering candlelight, or playful ghostly mascots.

Consider a series like “10 Days of Spooky Products” or showcase a limited-edition Halloween version of a popular item. Ask your audience to vote on their favourite spooky design or suggest fun Halloween twists.

By blending your products with seasonal flair, you keep your content visually captivating, on-brand, and frightfully festive for the Halloween season.

Halloween giveaway or competition

Encourage your audience to get involved with a Halloween-themed contest. Whether it’s a “Best Pumpkin Carving,” a “Spookiest Pet Costume,” or “Most Creative Home Decor” challenge, these interactive campaigns boost engagement and spread brand awareness.

Make it easy to enter with hashtags, tags, or story submissions. Offer enticing rewards, exclusive discounts, free products, or festive bundles.

Feature winning entries on your social channels to showcase follower creativity. This approach not only spreads brand awareness but also generates authentic, shareable content while celebrating the Halloween spirit together.

Spooky tips & tricks

Add a Halloween twist to your usual expertise by sharing industry-relevant tips:

Food brands: “Wickedly Delicious Recipes” or spooky hosting hacks.
Fashion: “Spellbinding Styling Tips” for costumes or autumn outfits.
Tech: “Frightfully Useful Productivity Hacks” for the season.

Use short videos, carousel posts, or infographics with Halloween-themed graphics, gifs, or puns to make your tips visually appealing and shareable.

This adds value to your content while giving your audience a little seasonal spook-tacular delight.

Interactive Halloween Content

Engage your audience with polls, quizzes, or story games that are quick, fun, and shareable. Ask playful questions like:

“Would you rather… pumpkin spice or toffee apple?”
“Which Halloween monster are you?”
Mini quiz: “Design your dream haunted house and we’ll reveal your Halloween spirit animal.”

Interactive content invites participation, encourages sharing, and reinforces your brand’s playful personality.

By getting your audience involved, whether through polls, quizzes, or story games, you create a sense of community and connection that goes beyond passive scrolling. It also makes your content more memorable, as people are more likely to remember and engage with experiences they actively take part in.

Halloween-themed email campaigns

Don’t leave your email subscribers out of the spooky fun! Send Halloween-themed newsletters featuring special offers, limited-time discounts, spooky stories, or behind-the-scenes content.

Use eye-catching Halloween graphics, playful GIFs, or themed illustrations to grab attention. Craft subject lines that spark curiosity or a smile:

“Your spook-tacular treat awaits!”
“Don’t get spooked, exclusive Halloween deals inside!”

Add interactive elements like polls, quizzes, or clickable “trick-or-treat” options to boost clicks and engagement.

A festive email campaign keeps your brand top of mind while delighting subscribers with seasonal fun.

Bonus tip: Stay true to your brand

It’s tempting to go all out with cobwebs, puns, and over-the-top Halloween themes, but make sure your content still aligns with your brand’s voice and values.

Authenticity resonates with audiences and builds long-term loyalty. A few well-placed Halloween touches, rather than overloading your content, can make your campaigns fun, memorable, and unmistakably “you.”

Final thoughts

Halloween isn’t just a holiday; it’s a chance to connect with your audience in a fun, memorable way.

By embracing the spooky season with creative content, you can boost brand awareness, foster community engagement, and drive conversions.

At Gather Social, we can help you craft a Halloween content strategy that’s both eerie and effective.