social marketing

Social media is an essential marketing communication tool for brands now, but there are recurring mistakes that many brands make. Marketing on social media doesn’t have to be big or expensive, as a little but effective creativity can go a long way. 

Here are five common mistakes observed on many brand’s social media, and how you can get it right.

Assuming people actually care about you and your products

To start defining your purpose of social media, you need to understand it. You need to understand what you are gonna offer to customers and why they will want to interact, and hopefully purchase from your business. Everyone is busy, and the general attention span on social media is down to seconds, so how are you going to stand out? How is the consumer going to find you? Think about relevant areas and ways to target them, and encourage engagement, but remember that a lot of audiences remain passive, so need to find a way to make your brand memorable. Make people search for you, not just you searching for your consumer.

Creating content no one sees 

Consider your audience and the times of day they are most likely to go on social media. When are they most likely to interact with your content? Bear in mind the day of the week and the time of the day. If your content is that bold and creative, it will capture the attention of your audience, but one thing that your brand will benefit from would be a bulk of content, rather than just relying on one image. This gives your audience more of a chance to come across your posts, no matter what time of day they go on their socials.

Confusion on what you want to achieve

 To have a successful social media strategy, you need to focus on your objectives and how you measure the success you see. As a brand, make sure you are clear on the current picture, and you are using insights and data to evidence your actions of what you are posting. Most campaigns on social media have something to learn from, so find something from each of yours that you could change for next time, or even research into case studies of other campaigns that have or haven’t worked and learn from them.

Posting the same content on every channel

 It’s easy to do, and very tempting, to resize content and post on every platform, but people get bored easily and want to be constantly engaged and stimulated. Different channels have different concepts, so use them to their full potential and tailor content specifically. There may be occasions when content does need to be visible across every channel, but keep this rare for special campaigns or limited content. Your audience will thank you for it.

Expecting immediate return 

Excuse the cliche phrase, but it’s not about the destination but the journey. Social media rarely gives immediate return on investment, and a long-term strategy will keep you on track to achieve your brand’s goals and objectives. Count on the small wins too, and reward yourself on effort, not just acquisition. Remember to keep referring to insights and data to keep your content and strategies relevant to your consumer’s behaviour and learn as you go to connect with them, and grow your presence.

If you would like help with your social media marketing, get in touch now, and speak to a member of our team. If you enjoyed this blog, find more here.

Spring has finally sprung! The farmers' fields are filling up with lambs, it’s starting to warm up and there are some key marketing days for you to put in your calendar for April. 

Read on to learn more about the marketing dates and how you could use these as marketing tools for your business, and to engage your customers on social media.

April is a busy month for awareness marketing dates for the whole month, giving you a chance to really take advantage, celebrate and even fundraise for them.

Stress Awareness Month

High-stress levels can lead to poor physical and mental health, it is one of the biggest public health challenges that the UK is facing. Unfortunately, although we all speak about being stressed, we aren’t doing enough about it. 

It is important to raise awareness that being stressed is normal, but everyone should be doing something to reduce their stress, and that there is support available. Reducing stress can reduce other health problems like heart disease, digestive issues, anxiety, and depression.

To help your employees, ensure you are implementing stress support, this could help their productivity and happiness at work!

To learn more about Stress Awareness Month, click here.

Hashtags to use:

#StressAwarenessMonth #Stress #MentalHealthSupport

National Pet Month

National Pet Month (NPM) creates awareness for our furry friends, as well as raising awareness of responsible pet ownership. This is usually celebrated through various pet charities and educational campaigns. Although NPM is celebrated from April to May each year, celebrations and fundraising are carried out throughout the whole year.

The main aim of this campaign is to ensure all pets are being treated with respect and the best care possible. Animals have rights too! By taking part in fundraising activities you can help charities carry on helping disadvantaged animals across the UK. Getting involved in fundraising is a great way to get your company's name out there.

To learn more about NPM, click here.

Hashtags to use:

#NationalPetMonth #Dogappreciation #Catappreciation

Walk to Work Day

7th April

National Walk to Work Day is a great way to get your steps in, improve your health and save on fuel. Walk to Work Day creates awareness of being mindful of your carbon footprint, something that is starting to be encouraged across the world.

The mornings are getting lighter and the days are feeling slightly warm, so you may feel encouraged to do this once a week. It is guaranteed that walking to work will benefit you, no matter how short the journey is.

If you can’t join in by walking to work, why not try to get the bus for the day, and get your steps in at lunch? Trying something new and getting out of your comfort zone can be beneficial to your mental health, and influence you to start living a healthier life. 

As a business, you could advertise that you are taking part in this, to either help reduce carbon emissions or to improve mental health, or both. This is a great opportunity to get content about your workplace culture and to illustrate that your company is eco-friendly.

To learn more about Walk to Work Day, click here.

Hashtags to use:

#WalktoWorkDay #GetYourStepsIn #Carbonfootprint

Easter 

9th April

Easter is a Christian religious holiday, it is a day dedicated to observing the resurrection of Jesus Christ. As well as this, there are many other activities and themes related to Easter. Spring being one of them. Easter has a large connection to lambs, chicks, the easter bunny, and chocolate. 

As a business, you could create content with this theme, for example, emails and social media posts. This is a great way to interact with your customers, leading them to engage with you, your brand, and your products. 

To further create a buzz about Easter, you could:

• Run an Easter-themed competition
• Send Easter-themed greetings materials (emails, postcards, flyers)
• Create an online easter egg hunt

This is a great way to show that your company gets involved in holidays, wants to interact with customers and employees, and is a great opportunity to market your business to new customers.

To learn more about the history of Easter, click here.

Hashtags to use:

#Easter #Easteregghunt #Easter2023

Looking to find out more about how you can boost your social media game? Head over to ourblog page and browse our range of blogs that can help you.