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The power of social media stories

09 October 2020

Unless you’ve been living under a rock you’ve probably come across social media stories. With 500 million people using Instagram stories and 300 million using Facebook stories every single day. Stories are a way for users to instantly share parts of their lives, with fun filters, music and stickers the fully immersive feature is an engaging way for people to interact. In this blog, we are going to be talking about the best way you can utilise social media stories to boost engagement on your brand’s platforms. 

Use links

Stories on Snapchat and Instagram have a ‘swipe up’ feature when you have a certain amount of followers. This takes the customer directly to whatever link you have set up allowing them to get additional information about the product through direct references. 

Create a narrative 

If you’re going to start posting stories it is important to make sure you have a  narrative, now we’re not saying you have to meticulously plan each and every story as sometimes spur of the moment pics are great. But alternatively, it can be powerful to create a story within your story. If you are a clothing company create a story explaining your story, alternatively if you are an art brand create a story whereby you explain the meaning behind some of your pieces. This will engage your audience on a more personal level and make them feel included and part of something. You could even go one step further and answer questions customers may have, this kind of immediate customer service will go a long way in engaging new customers and customer retention. 

Be consistent 

Consistency is key, making sure that you are constantly posting is a vital part of maintaining audience attention. Not every post has to be well thought out designed image sometimes just a quick snap of your work can be just as effective. The more you post the better. You don’t want to get left behind.

Be unique 

With so many stories being posted every day it can be hard to be original with your content. What you need to remember is that people are following your page for posts about your brand so make sure all your content is on-brand and unique to you. Really think about what you are creating, put as much effort into it as you would a post on your feed. 56% of a brand’s sales from social selling can be attributed to the quality of the creative execution. The higher quality content the more likely your brand will be remembered. 
If you are looking for advice utilising social media stories get in touch now and arrange a FREE consultation with a member of our team. If you enjoyed this blog read more just like it here. (This blog was originally from Facebook.)