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What’s New In Social Media - April 2023

28 April 2023

Calling all social media enthusiasts! It's April, we’ve made it through the first quarter of the year and we’ve got some exciting social media news to share with you. In this blog, we'll be discussing the latest updates from your favourite social media platforms. So, sit back, relax and we’ll get started!

Twitter’s Code and Inc

First up, we have some big news from Twitter. At the end of last month, Twitter published its algorithm recommendation code. This means brands will get more transparency regarding how their content ranks on the platform. This exciting development is sure to give brands a better understanding of how Twitter's algorithm works and how they can improve their content to gain more visibility.

But that's not all! Twitter has enrolled in a different venture called X Corp. That's right – Twitter Inc. no longer exists. X Corp is a privately held corporation based in San Francisco, California.

Instagram DMs

Moving on to Instagram, the platform has released some useful tips for brands on how to use DMs to build personal relationships with customers and grow their business with Instagram messaging. Instagram has given out practical tips on their DM connection process via their new info page, along with a range of case studies too that might spark inspiration. If you're looking to maximise your Instagram presence, make sure you check out Instagram's guide on using DMs. 

LinkedIn Feeds

Next up, LinkedIn has announced their product updates, ones that will be noticeable in our feeds. They want to show LinkedIn users more topics and posts that are relevant to them. Some of the updates include the ability to build your feed around what matters to you, so you’re suggested topics that are actually relevant to you! This also means that suggested posts should be more beneficial too, not something random that you aren’t interested in. It’s obvious that LinkedIn wants to boost its users’ experience. Keep an eye out on your feed!

TikTok’s Focus On Communities

If you're looking to tap into the power of communities on social media, then TikTok has some tips for you. In a recent post, they recommended that brands take on a 3-step approach to utilise the power of communities. The first was to, find your communities using their Keyword Insights Tool, the second to develop your content strategy, and finally, create content that resonates with your target audience. They truly believe that embracing communities and their subcultures is where true inspiration lives. It’s key to be creative and think outside the box! 

Meta’s Ad Tips

Last but not least, Meta (aka Facebook) has introduced two new video series for brands to help improve their ROI from Meta ads. The first video series, 'Performance Talks', features marketing experts from Meta and beyond discussing the latest insights around ads and the digital marketing world. The second, 'Ask an Expert', focuses on giving the community guidance on questions they have asked themselves on popular topics around Meta ads. This is not one to miss if you want to improve your ad campaigns on social media!

That's all for today! We hope you’ve found these updates informative and useful. Social media is constantly evolving, and it's important to stay up-to-date on the latest trends and developments. Be sure to follow us for more updates on social media news and trends!

If you’ve enjoyed this blog and want more social media tips and advice, visit our blog page!