There has been a noticeable rise in the interaction of video and podcasting, making many believe that blogging is dying out as a worthwhile marketing channel.
Some studies show that video content is 100% more effective than images and text communication. Furthermore, consumers are likely to “remember 95% of a message when watching a video”. This highlights the large impact videos are making on consumers and how you should be integrating them into your marketing strategy.
However, having said this, blogs continue to help with more than just informing your consumers. They are a highly valuable resource as they help with brand awareness and SEO. From recent studies, HubSpot found “that 60% of people read a blog at least once a week”. So make sure you keep them in your marketing strategy.
Blogs have been found to be a long-term investment, due to many people finding blogs to help with lead generation after a period of time.
Ross Simmonds, a business-to-business marketing expert and founder of the content marketing agency Foundation, commented on how blogs have benefitted his clients by “tripling their traffic and accelerating their sales close rates”. Ross goes on further to speak about how blogs have supported his clients in unlocking new opportunities in the industry.
However, Lisa Toner, the director of HubSpot, has recently spoken about how it isn’t enough to just blog nowadays. Lisa mentioned that you need to be keeping your content fresh and updated with trends. In turn, you’ll be able to keep up to the same level as your competitors and potentially become more valuable than them.
Therefore, blogs are found to be beneficial when included in your marketing strategy, this will help your company in the long term. However, this doesn’t mean you can forget about the other elements of a successful marketing strategy.
To learn more about how to elevate your marketing strategy, head to our blog page today and read another one of our blogs.