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What are the key marketing dates for September 2023?

01 September 2023

As we step into September, it’s time to start getting your warmer layers out of the back of your wardrobes, ready for the cooler weather. But don’t worry September holds more than just the start of a seasonal change, there are some exciting key marketing dates you could use to help your business's marketing strategy. Keep reading to find out what they are!

September 2023 key marketing

National Read a Book Day

6th September

National Read a Book Day is a literary celebration observed on September 6th each year. This day encourages people of all ages to embrace the joy of reading and the exploration of new worlds through books. Whether it's fiction, non-fiction, poetry, or any other genre, National Read a Book Day invites individuals to set aside time to immerse themselves in the pages of a book, fostering a love for reading and the knowledge and imagination it brings.

How to include in your strategy:

National Read a Book Day presents a creative avenue for businesses to engage with their audience in a meaningful way. By incorporating the theme of reading into their marketing strategy, companies can demonstrate their commitment to education, personal growth, and intellectual enrichment. 

Creating content such as blog posts, videos, or social media posts that highlight the importance of reading, along with relevant book recommendations, can showcase the company's values and expertise. 

International Week of Happiness at Work

19th – 25th September

The International Week of Happiness at Work is a dedicated period aimed at fostering happiness and well-being in workplaces around the world. Held annually during the last week of September, this initiative highlights the importance of creating positive work environments that contribute to the overall happiness and satisfaction of employees.

How to include in your strategy:

During this week, businesses, organisations, and individuals come together to promote activities and strategies that enhance employee well-being and morale. From team-building exercises and mindfulness workshops to recognition programs and acts of kindness, the International Week of Happiness at Work encourages a range of initiatives that prioritise the happiness and mental well-being of employees.

Sharing behind-the-scenes glimpses of team activities, wellness initiatives, and employee testimonials on social media can humanise the brand and resonate with audiences. It's also an ideal time for companies to launch special offers or promotions that centre around promoting well-being, whether it's discounts on wellness products or services, team-building retreats, or flexible work arrangements. By aligning their marketing efforts with the theme of happiness at work, businesses can not only attract positive attention but also reinforce their values and attract potential customers who value employee-centric organisations.

International Podcast Day

30th September

International Podcast Day is a celebration of the power and influence that podcasts have made around the world. Observed annually on September 30th, this day highlights the unique medium that podcasts represent, providing a platform for creators and listeners to engage with a diverse range of topics and conversations.

Podcasts have transformed the way we consume content, offering a convenient and versatile way to learn, be entertained, and stay informed. On International Podcast Day, podcasters, listeners, and enthusiasts come together to share their favourite shows, discover new ones, and recognise the impact that podcasts have on our daily lives.

How to include in your strategy:

International Podcast Day presents a fantastic opportunity for businesses to integrate a dynamic and engaging element into their marketing strategy. Leveraging this day, businesses can consider hosting their own podcast episodes, discussing industry trends, sharing insights, and connecting with their target audience on a more personal level. Collaborating with popular podcasters or even running podcast-related contests and promotions can also boost brand visibility and engagement. 

Make sure you stay tuned for our upcoming blog in the following month. In the meantime, head over to our blog page to explore more blogs tailored to boost your business. Alternatively, visit our website and discover how we can enhance your business's marketing strategy right now!