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What’s Trending On TikTok This Month? - September 2023

08 September 2023

Welcome back to our monthly TikTok Trends report! In this edition, we're diving deep into the hottest trends on TikTok for September 2023. Staying ahead of the curve on these trends is crucial for your social media marketing strategy, and we're here to guide you through it.

Oh my god! I love this question!

Are you Team Jeremiah or Team Conrad (or Team Belly)? This trend originated from a press interview with actress Lola Tung who plays 16-year-old Belly Conklin in the hit Amazon Prime show ‘The Summer I Turned Pretty’. Tung gets super excited about a question and the sound has been taken over by TikTok users.

This trend is super easy to adapt to any niche. Come up with a question which relates to your brand or industry and lip sync the words to demonstrate your excitement for the question.

We love this simple and effective trend and can’t wait to see you try it. Here’s a great example if you need some inspiration

You Look So Dumb Right Now

Have you ever had a cringeworthy moment or a story to share that makes you say, "You look so dumb right now"? Well, you're not alone! TikTok users are embracing this trend, and it's all set to Rihanna's hit song "Take a Bow."

Use this trend as an opportunity to share amusing or embarrassing stories about yourself or others. The trend is a humorous take on every day "ick" moments. Whether it's a fashion faux pas or a funny mishap, join the conversation and make your audience laugh.

This is a great example from a small business.

Bad Idea Right?

There's nothing wrong with embracing a "bad idea" when it's inspired by Olivia Rodrigo's new track. TikTok users are getting creative with this trend to showcase their editing skills, share fashion moments, or announce exciting new beginnings.

Use Olivia Rodrigo's catchy tune to create engaging content. This trend is a fantastic opportunity for brands to show their fun and adventurous side. Share behind-the-scenes moments, reveal upcoming product launches, or simply have fun with your audience. 

This is a great example - pairing this tune with a stop motion-type packing video.

Cruel Summer

This is one for the Swifties! With the Eras tour taking the world by storm, TikTok is buzzing with Taylor content. This trend features a sped-up version of "Cruel Summer," and users are using it for a variety of creative content, from recipes to daily routines and travel vlogs.

Don’t be afraid to reference Taylor and incorporate this trend into your content strategy. If your brand aligns with Taylor Swift's vibe, this is an excellent opportunity to create engaging and relatable content. Share your own "Cruel Summer" moments or use the trend to tease upcoming events or product launches.

This is a very ‘out there’ but an effective example from the TikTok account for the Empire State Building. They have referenced Pop culture/TikTok trends and used the trending audio to make an entertaining TikTok. 

I Got Married In Italy

Everyone has their moments when something gets on their nerves or maybe a person copies something you’ve done previously. This trend, featuring a dramatic reading from an episode of The Kardashians, offers a platform to air your grievances or frustrations with a humorous twist.

Connect with your audience by sharing relatable frustrations or funny stories that resonate with the theme. Whether it's a common pet peeve or a hilarious annoyance, this trend allows you to connect with your followers on a personal level.

Fashion Brand, Sisters & Seekers, cleverly used this audio to promote one of their products. Check it out here.

Now that you're up to speed with the latest TikTok trends for September 2023, it's time to incorporate them into your marketing strategy. Whether you're a fashion brand, a food blogger, or a tech company, there's always a way to join the conversation on TikTok.

Looking to explore more about TikTok or learn how to leverage these trends for your business? Be sure to check out our other blogs and resources on TikTok marketing, and stay tuned for next month's trends report.