What are the Key Marketing Dates for March 2024?

01 March 2024

With February firmly behind us, it’s time to spring into March. From the flowers starting to bloom to the countless number of Easter eggs we will consume, we’re super excited to see what this month brings. As well as being that all-important step closer to Summer. But before we wish time away, let's explore what March has in store for us marketeers to enjoy and utilise to create compelling content. 

So, without further ado, let’s begin!

World Wildlife Day (3rd March)

On 3rd March, brands, charities, schools and other organisations are uniting to recognise the importance of wildlife, while raising awareness for the nature crisis the world faces. While World Wildlife Day offers an opportunity to celebrate wildlife and all it brings to the world, given the climate challenges we confront, it presents an even greater opportunity to heighten awareness of the challenges and losses nature faces.

So, how can you take action?

Companies can leverage their social media platforms as powerful tools to raise awareness and engage their audience in meaningful conversations about pressing issues such as the nature crisis. Beyond just participating in World Wildlife Day by removing nature elements from their logos or badges on March 3rd (more information on this can be found on WWF’s website), they can also create content that educates their followers about environmental issues, highlights conservation efforts, and showcases their commitment to sustainability. This could include sharing informative articles, impactful visuals, behind-the-scenes glimpses of eco-friendly practices within their organisation, or stories of how they're making a positive impact on the planet. 

By actively engaging their audience on social media, companies can inspire action and foster a community dedicated to protecting our planet.

Don’t forget, to use the #WorldWithoutNature on your social channels to join the conversation!

International Women’s Day (8th March)

Every year, International Women’s Day poses as an opportunity to celebrate women’s achievements while raising awareness about discrimination. While we believe these conversations should be happening frequently, and the world should be more of an equal place, we sadly still face challenges linked to sexism, gender exclusion and stereotypes. However, this day can be utilised as a great opportunity to join in a worldwide conversation and educate your audience on the importance of gender equality. 

This year, the theme is ‘Inspire Inclusion’. Essentially, the message is to create a more inclusive world for women, making them feel empowered, included and like they have a sense of belonging. 

Leading up to International Women's Day, companies can use social media to show they're all about including everyone. Before the big day, they can start talking about it by sharing stories of women within the workplace. From discussing what inspires them, to sharing their top 3 female role models, it’s a great way to tap into the topic while making your company seem more personable. On IWD itself, they can keep the buzz going by hosting live chats or panels with inspiring women and joining in on online discussions using the hashtag #InspireInclusion. 

After the day is over, they can keep the conversation alive by sharing what happened, what they learned, and what they're doing next to make sure everyone feels welcome and respected at work. Showing that they're serious about making things better for everyone isn't just a one-day thing, it's an ongoing commitment.

So, what will your team be doing to ensure this message is received loud and clear?

St Patrick's Day (17th March)

Companies can tap into the festive spirit of St. Patrick's Day through creative social media strategies. Leveraging the holiday's themes of luck, celebration, and Irish culture, businesses can engage their audience with themed content, such as green-themed product promotions, contests, or user-generated content campaigns. They can also share interesting facts about the holiday, its history, or Irish traditions, adding an educational element to their posts (this can be particularly useful for companies within the travel sector). 

By infusing their social media presence with St. Patrick's Day flair, companies have the opportunity to connect with their audience in a fun and memorable way while showcasing their brand's personality and creativity. Cheers to that!🍻

Good Friday & Easter Sunday (29-31th March)

Companies can integrate Good Friday and Easter Sunday into their social media strategy by tapping into the themes of renewal, celebration, and family time associated with this occassion. They can create engaging posts that celebrate the arrival of spring, share fun Easter traditions like egg hunts or festive recipes, and encourage followers to share their own Easter experiences and/or traditions. 

Incorporating colourful and vibrant visuals like flowers, Easter decorations, and seasonal treats can make their content more appealing, while demonstrating the company's light-hearted side. Offering Easter-themed promotions, discounts, or special offers can further drive customer engagement and participation.

So, hands up who is going to use this as an excuse to do an Easter egg hunt in the office now...✋

Well, we’ve given you the key information, so it’s time to get cracking with that content (no Easter pun intended, we promise). See you all next month for some more key marketing dates, and in the meantime, visit our blog page to keep up to date with the happenings of the social media world! ✌️

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