What are the key marketing dates for July 2023?

07 July 2023

We are now in the full swing of summer, isn’t the weather lovely? You’ll be pleased to know that for the whole of July, it’s National Ice Cream Month, so it’s the perfect excuse to be tracking down the iceman on your lunch break. As we go into a new summer month, July, there are some exciting key marketing dates you should be making a note of. In this blog, we will be touching upon a select few of these dates, but to find the full list, click here.

 National Ice Cream Month

Get ready to unleash your inner child and indulge in frozen delight because it's National Ice Cream Month! So whether you love a vanilla or a bubblegum scoop, this is your time to treat yourself or to treat your employees. It’s the perfect culture opportunity, so remember to take pictures for socials.

To honour the joy that ice cream brings to our lives, President Ronald Reagan, in 1984, designated July to celebrate National Ice Cream Month. So we have President Reagan to thank!

Businesses could take advantage of this delicious opportunity, by including ice cream-themed promotions, collaborating with local businesses, and building brand awareness and your customer and following base. 

National Give Something Away Day
15th July 2023

National Give Something Away Day is a meaningful occasion that encourages individuals and businesses to embrace the spirit of generosity. It provides a unique marketing opportunity for businesses to connect with their audience on a deeper level while promoting goodwill. 

Why should your business get involved?

By participating in this day, businesses can enhance their brand reputation, foster customer loyalty, and attract new customers who appreciate socially responsible companies. 

How can you get involved?

Businesses can get involved by organising giveaways, offering freebies, partnering with charitable organisations, or launching cause-related marketing campaigns that align with the values of National Give Something Away Day. These efforts not only contribute to a positive brand image but also create a sense of community and foster meaningful relationships with customers.


#SupportLocalCauses #CharityMatters #MakeADifference #ActsOfKindness #SpreadKindness #GiveSomethingAwayDay

International Friendship Day
30th July 2023

International Friendship Day is a globally celebrated occasion dedicated to honouring and cherishing the bonds of friendship. It's a day to appreciate the meaningful connections we have and to reach out to friends, both old and new. 

Why should your business get involved?

Businesses can benefit from getting involved in International Friendship Day for marketing purposes by showcasing their brand's values of friendship and unity, and building strong relationships. 

How can you get involved?

By emphasising the importance of friendship, businesses can foster a sense of community, strengthen customer loyalty, and attract new customers who resonate with the message of friendship. They can get involved by organising friend-themed promotions, launching social media campaigns highlighting stories of friendship, offering special discounts for friends, or partnering with organisations that promote friendship and community-building initiatives. 

These efforts not only create positive brand associations but also contribute to a sense of goodwill and camaraderie, ultimately enhancing the overall reputation and success of the business.


#InternationalFriendshipDay #FriendshipCommunity #CelebrateFriendship #FriendshipMatters

Have you enjoyed this blog? Why not find our previous key marketing date blogs and be ready for next year, head to our blog page now. Or if you’d like to learn more about how to boost your social media marketing strategy, get in touch with us today.

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