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What's New In Social Media - June 2023

30 June 2023

Welcome back to our monthly update on the exciting world of social media! As we dive into June, we bring you the latest developments and insights from your favourite platforms. From Meta's new tools for creators to Snapchat's revelations about Gen Z's brand expectations, there's plenty to catch up on. So, let's jump right in!

Snapchat reveals what they know about Gen Z's brand expectations

If you're a brand looking to make a splash with Gen Z consumers this holiday season, Snapchat has some invaluable insights for you. Working with the Omnicom Media Group, they have released data on what Gen Z shoppers desire from brands and how this is impacted by a range of marketing tools. Understanding their expectations and preferences can be your golden ticket to connecting with this influential demographic.

YouTube unveils their ‘Culture and Trends’ report

YouTube has released its highly anticipated 'Culture and Trends' report for 2023, providing us with fascinating insights into the ever-evolving interests and behaviours of its vast audience. This comprehensive report is based on user surveys from 14 countries, combined with an analysis of key trends. It's a treasure trove of information that sheds light on the latest shifts in digital culture. This year's report focuses on four major components that have had a significant impact on the digital world:

  • Fandom becoming more multilayered
  • Multiformat experiences
  • Increased access to casual and experiential tools
  • An explosion of AI-based technologies

TikTok has launched a dedicated hub for agency partners and SMBs

Calling all agencies and small to medium-sized businesses! TikTok has unveiled its Agency Hub, a centralised educational resource designed to optimise your in-app endeavours. This hub provides a wealth of case studies, tools, and guides to assist you in maximising your marketing efforts on TikTok. While primarily targeting agency partners, the Agency Hub also offers valuable information on key TikTok marketing components. You'll find detailed explanations on ad targeting systems, access to ad policy documents, insights on shopping ads, and guidance on ensuring brand safety. It's a comprehensive toolkit to help you navigate the vibrant world of TikTok advertising.

Reddit and Brandwatch publish a guide on how to mine Reddit for consumer recommendations

Reddit, the front page of the internet, has joined forces with Brandwatch to bring out an insightful guide on how to extract valuable consumer recommendations from the platform. This collaboration offers a unique opportunity to tap into Reddit's wealth of information and gain a deeper understanding of your target audience.

Meta releases new tools for creators

Meta is committed to empowering creators and expanding their impact on the platform. To achieve this, they have introduced new features and tools designed to amplify the reach and influence of content creators. Among the updates are Facebook Reels templates, providing creators with enhanced options for editing and creating captivating short videos. These templates enable users to unleash their creativity and engage with their audience in exciting new ways. In addition to the Reels templates, Meta has introduced improved analytics tools, empowering creators with valuable performance insights. To further enhance the advertising experience for creators, Meta has also launched new ad tools. These tools provide additional options and features to boost the effectiveness of advertising campaigns on Facebook, allowing creators to connect with their target audience more effectively.

That wraps up our roundup of the latest social media trend for this month. Stay tuned for more exciting updates next month as the social media landscape continues to evolve, bringing us new opportunities and insights to explore.

Looking for more social media tips and advice? Head to our blog page today!