Starling Bank is a disruptor in the banking industry, offering a mobile-only bank account putting people back in control of their money. They wanted to raise brand awareness & boost the number of people who were opening accounts, and lower acquisition costs for new customers.
To achieve this, Starling used SDK as part of its new marketing strategy. This improved their media efficiency as SDK ensured that their mobile app installs ads would not be sent to people who had already seen them. They were also able to measure how the different ad formats performed allowing Starling to optimise its ad creative.
Starling also took advantage of Facebook's targeting tools, building a lookalike audience of people who were similar to their existing customers from a source audience.
By Improving their media efficiency and honing its ad creative, Starling found the following results:
Aida Bejgane, Performance Media Manager, Starling Bank - “Facebook has given us the tools to advertise our product to people for whom our mobile-only current account is most useful, and acquire new customers at an order of magnitude below the industry average for cost per acquisition.”
Through our high-level targeted Facebook advertising expertise, expert content production, and an innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to exactly the audience you want to be viewing it, at the most effective times, for the most effective cost, to drive more sales and brand awareness to your business.
Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to
Has this blog post sparked your interest? Read our post on how Monster benefited from the use of Social Media!