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Everything you need to know about Instagram’s Updated Algorithm

10 May 2024

In the ever-evolving world of social media, staying informed about platform updates is crucial for brands and creators alike. This month, all eyes are on Instagram as it unveils its latest algorithm changes. From prioritising original and emerging creators to enhancing user experience, here's everything you need to know about their latest update. 

A Boost for Smaller Creators

Instagram is levelling up its algorithm to give smaller creators more visibility and distribution. This new input to ranking aims to level the playing field and promote diversity on the platform. Now, posts from up-and-coming creators have a better chance of reaching a wider audience, offering users a more varied and engaging feed. So, if you're an aspiring creator, or want to get your business out there on social media, there's never been a better time to showcase your unique voice and perspective.

Emphasising Original Content

One of the key changes in Instagram's algorithm is the emphasis on original content over reposts. By replacing reposts with original content in recommendations, Instagram aims to nurture creativity and authenticity on the platform. This move encourages users to create their own, original content rather than relying on sharing posts from others. 

Labeling Reposted Content

In addition to prioritising original content, Instagram is adding labels to reposted content, which link back to the original creator. Essentially, this helps give credit where it's due and promotes transparency on the platform. By including these labels, Instagram encourages users to discover new creators and engage with their original content. It's a win-win for both creators and users, encouraging a more supportive and respectful community on Instagram.

Say Goodbye to Content Aggregators

Another huge change in Instagram's algorithm is the removal of content aggregators from users’ recommendations. These aggregators often repost content without permission or credit, leading to issues of copyright infringement and content theft. By removing them from recommendations, Instagram aims to create a safer and more trustworthy environment for both content creators and users. It's a step towards protecting intellectual property and promoting ethical content-sharing practices. 

What This Means for Your Social Media Strategy

Instagram's updated algorithm presents both challenges and opportunities for your social media strategy. Here are some tips on how to approach these changes to maximise your presence on the platform. 

1. Prioritise Original Content

With Instagram's algorithm favouring original content, focus on creating high-quality and engaging posts that reflect your brand's unique identity. Invest in creating visually stunning imagery, compelling captions, and innovative video ideas that relate to your audience.

2. Engage with Emerging Creators 

As Instagram gives smaller creators more visibility, consider collaborating with emerging talent in your niche. By partnering with up-and-coming creators, you can tap into their dedicated followership and reach new audiences organically.

3. Monitor Content Attribution

With the addition of labels to reposted content, it's essential to ensure that your content is properly attributed when shared by others. Keep an eye on your mentions and tags, and engage with users who share your content respectfully.

4. Diversify Your Content Strategy

To adapt to Instagram's evolving algorithm, diversify your content strategy. An example of how this can be done is to include a mix of original posts, user-generated content and collaborations. Experiment with different formats, such as Stories, Reels, and Carousels to keep your audience engaged and entertained.

5. Stay Informed and Flexible

Instagram's algorithm is constantly evolving, so it's essential to stay informed about updates and changes. Keep an eye on official announcements from Instagram and adapt your strategy accordingly to stay ahead of trends and updates. Also, our Gather Social blog page constantly stays on track with current social media updates, trends and key information, so keep your eye on that too!😉 

Instagram's updated algorithm represents a shift towards prioritising originality, transparency, and fairness on the platform. By embracing these changes and staying true to your unique voice, you can use Instagram's algorithm to achieve a new level of social media success. So, let your creativity shine, support fellow creators, and get ready to make waves on Instagram like never before!

That wraps up today's update! Make sure to visit our blog for future social media announcements, or reach out to us now to enhance your social strategy. 🚀