As we enter into the cosy month of October and the season of social media being bombarded by the newest chunky knits, spooky decoration DIYs and advertisements for the latest and greatest pumpkin-spiced lattes, it’s important not to lose sight of what else this month commemorates.
As you scroll through your favourite platform daily, you may notice many brands and businesses ‘turning pink’ this month as October marks Breast Cancer Awareness Month. According to Breast Cancer UK, breast cancer is the most common cancer with an estimated 150 new cases discovered every day in the UK. Despite these daunting statistics, research is continually being worked on every day to find a cure.
So, how can your business use social media to commemorate this significant month and raise awareness? We have compiled a list of creative ideas designed to stand out amongst the crowd, be easily incorporated into your social media strategy and most importantly, join in supporting the incredible women battling this disease.
Working with influencers can be an incredible way to create brand appeal and expand reach for your business and products. Why not incorporate a campaign for Breast Cancer Awareness with a portion of profits being donated to charity?
For example, the luxurious lingerie brand ‘Lounge Underwear’ run a campaign every year in collaboration with social media influencers encouraging them to create and publish content showcasing a dedicated product from their Breast Cancer Awareness collection. As a result, a wide audience can be reached and inspired to purchase the specialist collection with a portion of the money going to an important cause.
Why not encourage your team to get their glad rags on, style their most fabulous pink outfits and snap a few photos to post to your social media platforms? To boost engagement, encourage your audience to vote for the most creative outfits or share their own recreations to their Stories using specialist hashtags and mentions.
To take this project one step further, why not create a Reel or TikTok with a trending audio to boost reach and awareness even further?
Many brands promote a special pink product during October with a portion of their sales being donated to Breast Cancer charities funding the research of scientists and specialists working for a cure.
Check out this blog post by ‘Elle’ sharing 35 products that popular brands are marketing this month.
If you don’t want to promote a product or service, you can still use your platform to raise awareness with eye-catching graphics sharing helpful information about checking for symptoms of breast cancer, seeking help or sharing important statistics about the disease.
Top tip: Use a pink colour palette to enable these posts to be instantly recognisable and encourage your audience to share across their own platforms.
Keep an eye out for trending hashtags, audios and concepts in association with Breast Cancer Awareness Month that your brand can participate in. This approach shows public support for those affected and the charities working hard to combat the disease whilst also creating a sense of community for your audience and increasing your brand relatability.
Trending hashtags can also be used to share testimonials or stories from team members that may inspire, encourage and raise awareness about the cause.
The possibilities for commemorating Breast Cancer Awareness Month on social media are endless so we highly encourage you and your business to take part for this important cause.
Incorporating these specialist campaigns into your social media strategy doesn’t have to be a daunting task either, but if you need a few extra tips, head back to our blog or check out our post about crafting a successful social media strategy for your business.