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Targeted Marketing to boosting sales with PIK Group

20 January 2019

How one of Russia's largest property developers, boosted sales and website conversion using Facebook.

Here at Gather Social, we understand the value of targeted advertising by using Facebook to help you reach significant audiences of varying characteristics. This allows us to mould our approach around your company and target market. Facebook is quickly becoming an indispensable component of business growth. One company who has earned a place in our success story category is one of Russia’s largest property developers; PIK Group.
PIK Group's aim was to stand out from other developers in a highly competitive market while showcasing its impressive apartment buildings. A visual ads campaign featuring images of the apartments and their specifications were used to promote the properties to customers who had already expressed an interest to similar listings. A second set of ads in a carousel format were shown to the companies website visitors, and if those visitors had only looked at a certain style of the apartment, then only apartments of a similar style were suggested to them.
PIK’s dynamic ads campaign resulted in a 4.2% click-through rate (Versus 1.36% previously!) in addition to this, there was a 2X increase in people who expressed an interest in buying and 86% of people who saw dynamic ads left their contact details.  

Let us help you reach the right audience

To be apart of Gather Social’s success stories get in contact with us today and choose a package to suit your business needs and marketing goals. Through our high-level Facebook advertising expertise, expert content production, and innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to the exact audience you want it to be viewed by, at the most effective times, for the most effective cost. Driving more sales and brand awareness to your business.

Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a call on 0115 8374750.