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SumUp - Optimising Ad Delivery With Automatic Placements

29 October 2019

Expanding your reach to a larger audience is never going to be an easy task. However, this challenge was undertaken by SumUp. The company identified Facebook ads the best possible solution to achieve their goal, and as a result, created a campaign with targets of increasing conversions by 20% and a click-through rate of 20%.
But who exactly is SumUp? They're a German technology company that specialises in payment systems. Founded in 2012, the brand is active in more than 30 countries, offering card machines and other financial solutions.
They wanted to obtain the best reach at the lowest possible cost - we've summarised their story below.

These are huge numbers but they're not impossible to achieve. With the right strategy and effective implementation, you can see impressive results for your business as well. At Gather Social, we've helped numerous clients boost their social media presence and more drive traffic to their website. Contact us today to how we can help you!