Social Success with Mindful Studio ‘Current Meditation’
Current Meditation is a mindful studio located in Phoenix, Arizona that aims to make mindfulness accessible to everyone. The team wanted more people to sign up for free trails on the website while testing and determining whether to optimise for website traffic or conversions.
To test the effect of conversion optimised ads compared to website traffic optimised ads the team decided to create two identical campaigns. The first campaign was optimised for clicks to the studio’s website ensuring that the ad was delivered to people who were most likely to click through to the website. The second campaign was optimised for conversions, ensuring that the advert was shown to people who are most likely to register for a free guided meditation class. These ads were targeted to people aged between 25-60, living within a 10mile radius of the studio and who are interested in travelling, mindfulness and health and wellbeing. The team also created and targeted the ad set to a custom audience of people who had viewed a page on the Current Meditation website within the last 180 days.
These campaigns were run for a total of three weeks and the results showed that conversion optimised ads were more successful as they got more people to sign up and try out the free guided meditation class. As well as this, the business saw five times more memberships and 2.6 times more leads compared to traffic optimised ads.
Need some help growing your own community?
Here at Gather Social, we are experts in creating social media content. Through our high-level targeted Facebook advertising expertise, expert content production, and an innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to exactly the audience you want to be viewing it, at the most effective times, for the most effective cost. Drive more sales and increasing brand awareness to your business.
Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to firstname.lastname@example.org or give us a call on 0115 8374750.