Instagram stories

How did Freenet Funk use Instagram to boost sales

Mobile brand Freenet FUNK boosted incremental activated purchases by 47% in Germany with an Instagram campaign that engaged its young phone addicted target market.

Happy customers lead app-y lives

The Freenet group is revolutionising the mobile industry in Germany with an app-led approach that offers flexibility to customers who can choose exactly what they want from their mobile phones on a daily basis.

“Our ads achieved an incredibly high direct response and ideally matched the attractive product. The campaign was so successful that the planned number of SIM cards for the whole of 2019 was delivered after just 6 weeks."

- Martin Theinert, Team lead display & social platforms, Freenet FUNK.

Max growth Min time

Due to reduction of mobile tariff to its essentials: information, ordering, payment and customer service and made it all controllable via a single app, Freenet FUNK wanted to raise awareness of its unique offering, encourage app installs and fundamentally attract new customers.

Eye-catching ads encourage tapping

The campaign strategy was to develop simple and direct ads to highlight Freenet FUNK’s unique app-based mobile offering. Simple. Created in close cooperation with Facebook, the campaign was targeted to a young tech-savvy demographic who use social networks regularly.
The ads were designed to entice the young target market with a clear and concise message that explained Freenet FUNKs unique service proposition. Running in Germany between May 8th - June 4th 2019 the campaign reached 3.5 million potential customers and managed to achieve;

47% incremental activated purchases

50% incremental app instals

8.5%- point increase in brand awareness

19%.7- point rise in ad recall

This blog was originally taken from Instagram to read more about Freenet FUNK’s success visit their website.

How did YOGA International get 3,510 new trial members?

Find out how this online yoga studio ran poll ads in their Instagram stories, consequently resulting in 3,510 potential new members registering for a free trial membership!

Mindfulness

Yoga International offers more than 2,000 classes online for people of all levels from beginners to qualified yoga instructors anyone can join in. With mobile and TV apps members can access classes and multimedia content on yoga, such as meditation and mindful living tips that you can stream from any device.
Instagram and Facebook have helped take us from a small concept to a fully-fledged global business. We are able to share our love of yoga with people across the world through social media platforms such as Instagram and Facebook, and our business more than quadrupled since they became our main sources of customer acquisition. In total, we have added about 40 new jobs to our Honesdale, Pennsylvania headquarters. - Todd Wolfenberg, CEO, YOGA INTERNATIONAL.

Worldwide signups

Yoga international wanted to increase membership globally by enticing people with a free trial membership. They did this by utilising interactive storytelling on Instagram. Instagram is a huge platform with 1 billion active users each month, Yoga International worked alongside digital agency KlientBoost on a campaign to generate free trial membership sign-ups worldwide. In order to achieve this goal, KlientBoost suggested that the business try out interactive poll sticker ads on Instagram stories. Yoga International and KlientBoost worked together to develop multiple ads; photo ads, video ads with GIFs, and regular video ads. Having a selection of ad creative helps to keep the content fresh for viewers, keeping them engaged.
Yoga International then created a poll that asked “Want 30 days free unlimited Yoga streaming?” possible answers included “Yes” or “Heck Yes”. the poll was shown alongside images or people streaming yoga on their TV holding a pose on their mat. Potential subscribers swiped up to register for a free trial.
The team directed the ads towards people who would potentially be interested in Yoga content, for example, people who spent some time on the company website, follow the account or had previously begun a registration and abandoned it before submitting. It also showed the ads to Lookalike Audiences based on a custom audience made up of people worldwide who had completed the trial membership registration. The team also selected campaign budget optimisation, which allowed Instagram to give the highest budget to the best performing ads.
Due to the success of this Yoga International has added 40 new employees. The trial memberships campaign, which ran from 15th July- 31st July resulted in the following;

3,510 new trial members

21% decrease in cost per registration

18% of sign-ups during the campaign were poll ads

This blog was originally taken from Instagram to read more about Yoga internationals success visit their website and maybe even sign up for a trail!