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What’s Trending on TikTok this month - June 2024?

07 June 2024

June is here, and TikTok is buzzing with fresh trends that are captivating audiences around the globe. Whether you're a seasoned creator or just a casual scroller, there's no shortage of exciting content to dive into. Let’s check out what’s making waves on TikTok this month!

‘I’m Looking for a Man in Finance’

One of the hottest trends this month is the “I’m looking for a man in finance” soundbite. This quirky phrase has taken TikTok by storm, with creators using it to share their hilarious and often daring dating preferences. Originally from a viral video, the sound has been repurposed into a trend where users showcase their unique taste in partners, often with a humorous twist.

Creators are getting incredibly creative, using this sound to highlight everything from their ideal partner's profession to more niche qualities. This video from Duolingo also shows how brands can use this trend to promote their own products or services and get their entire office involved! The trend has become a fantastic way for people to express their quirky preferences and connect with others who share similar tastes. Plus, it creates relatable content that makes your audience laugh and think…“Same!”. 

A new role for TikTok? 

Brands are increasingly recognising the power of TikTok, and this month, they are leading the charge by creating hilarious product marketing videos. Instead of traditional, polished ads, they’re opting for a more relatable and funny approach that’s resonating with users.

One campaign that stands out to us is "Long Eaton Appliance Company", which used a video of a chicken laying an egg to promote their new range of ovens and hobs. (You’ll have to watch it to understand!) These funny, down-to-earth videos not only entertain but also cleverly showcase their products in a way that feels genuine and engaging.

What’s genius about this approach is that they’re tapping into the core of what makes TikTok so addictive – authenticity and humour. By making people laugh, they’re not just selling appliances; they’re building a brand that people enjoy and remember. It's a perfect example of how humour can be an incredibly effective tool in marketing, especially on a platform like TikTok.

Brother Ew. 

Another trend taking TikTok by storm is the “Brother Ew” videos. This trend started from a 2019 video titled "Are You A Man?! Very Powerful Speech". The hourlong video, which has over 2.7 million views on YouTube, forms part of the 'Lectures From Mohamed Hoblos' series, in which he gives speeches about life and religion. The sound has since been adopted widely, with users reenacting similar sibling dynamics or using the sound to react to all kinds of cringe-worthy moments. "Brother Ew" has become a go-to for sharing those hilariously awkward and gross experiences that we can all relate to. Creators are taking it a step further by adding their own unique twists, making them about any generic life ‘icks’ (you can see our version of this trend over on our TikTok page!). It’s a fun, light-hearted trend that’s perfect for sharing those everyday moments that make us all cringe and laugh at the same time.

Red Carpet Ready

If you've ever watched a red carpet event and wished you could be there, the GlamBot trend on TikTok is your chance to shine. Inspired by the high-speed, ultra-glamorous slow-motion camera used at major award shows like the Oscars, the GlamBot trend allows TikTok users to recreate their own red-carpet moments. 

The GlamBot trend is all about celebrating individual style and confidence, giving everyone a chance to feel like a celebrity for a moment. It's become a fun way to showcase outfits, makeup looks, and personalities, with users of all ages participating. From homecoming reveals to just having fun in your backyard, this trend is a testament to TikTok's ability to make anyone feel like a star.

Brands and influencers have also jumped on the GlamBot bandwagon, using it as a creative way to highlight products or simply engage with their audience in a more personal way. Whether you're all dressed up with somewhere to go or just playing around with your fashion sense, the GlamBot trend is your red-carpet moment waiting to happen.

What’s Next?

June is shaping up to be a month full of creativity, humour, and relatable content on TikTok. From hilarious dating soundbites to brands using comedy for marketing, and the ever-relatable “Brother Ew” moments, there’s something for everyone to enjoy and participate in. So, grab your phone, dive into these trends, and let your creativity shine! Make sure to have fun and maybe even create some viral content of your own.

Stay tuned to our blog for more updates on what’s trending on TikTok. Until next time, keep scrolling and creating!