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What’s new in Social Media - March 2024?

20 March 2024

Spring has finally sprung, and after what felt like an eternity of winter, we're on the brink of summer! As the days grow longer and the mornings brighter, there's no better time than now to catch up on all the latest buzz in the world of social media. So, let's dive in and get you up to speed on the hottest trends and updates. And hey, with Easter just around the corner, it's the perfect time for a little egg-citing social media adventure - let's get cracking! 🌷🌞🐰

Instagram’s Creator Marketplace: 

Ah, Instagram, the ultimate playground for both creators and brands! With its vibrant community and endless opportunities for creativity, it’s no wonder it’s been a powerhouse for so long. Instagram’s Creator Marketplace offers to shake up influencer marketing as we know it, connecting brands directly with creators for seamless collaboration. Brands can easily discover and partner with influencers that match their audience and values, simplifying campaign execution. For creators, this platform offers new opportunities to showcase their skills and monetise their content, allowing them to grow their audience and optimise their profile for success. Well, let’s just say this platform opens up a whole new world of possibilities. 

Move over YouTube, TikTok is dominating: 

Get ready for TikTok's latest power move as it sets its sights on claiming the top spot! Brace yourselves for some major algorithm shake-ups - TikTok is now all about long-form content, allowing creators to upload videos up to 10 minutes long. (Sorry, YouTube, but TikTok's coming for your crown!🤷🏼‍♀️) This bold move is driven by TikTok's push to enhance its search engine capabilities, with 40% of users turning to the platform for information. This development signals an intensifying rivalry between the two platforms, as both continue to compete for the attention and engagement of users.

Google gets Social:

Google just levelled up its game. Now, within its business listings in Search, you’ll find a fresh feature that showcases recent social media posts from linked profiles. Yep, you heard that right - Google Business Profiles will now feature a new sub-section called “Social Media Updates”, where you can catch the latest posts from connected social accounts. This integration not only makes it a breeze for users to access up-to-date content but also offers businesses a golden opportunity to spice up their online visibility and connect with their audience. We’ve got to say that this update has us intrigued - especially considering Google’s significant influence in driving website traffic. So, if you’re looking to give your Google Business Listing a boost, this feature is worth checking out. 

TikTok’s Picture Perfect Plan: 

Hold on - as TikTok is about to shake things up yet again! Rumour has it, TikTok is expanding its horizons with the development of a new photo app that’s set to give Instagram’s carousel format a run for its money. The goal? To provide its users with a universal platform to showcase their creativity and connect with their audience in new and innovative ways. This bold move is another example of TikTok’s commitment to pushing boundaries and keeping things fresh. So, as TikTok works its magic and fine-tunes this new feature, you better believe we’ll be keeping a close eye on how it might shake up the social media scene. 

That wraps up this month’s update! Stay tuned to our blog for more social media marketing news, tips and tricks to upgrade your content game! Until next time, take care! 👋