Building awareness for social success
Wedding Park is a website which features over 5,000 wedding venues across Japan and offers reviews to help couples find the best locations. In 2017 they launched a social media campaign aiming to boost awareness of its services. The company knew that a majority of its audience would be viewing its ads from a mobile device so a video was designed in a verticle format with ratio aspects designed to fit all mobile screens. The ad featured a happy bride enjoying the process of wedding planning with a focus on venue and decor.
This advertisement was targeted towards women in Tokyo between the ages of 20-35. Following this campaign, the company created a custom audience of people who had watched the first video and retargeted them with a second video designed for conversion. As a result, the second video achieved a high click-through rate and conversion rate than what would have been possible with a standalone conversion campaign.
The perfect match
Wedding Parks 2 phase campaign managed to achieve the following in just 9 days:
- 1.57X increase in click-through rate
- 1.9X increase in conversion rate
- 1.2X increase in brand search frequency (compared to the previous year)
If you need some help and advice when it comes to your social media strategy, get in touch with us today. Here at Gather Social through our expert content production, and an innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to exactly the audience you want to be viewing it, at the most effective times, for the most effective cost, to drive more sales. Building brand awareness for your business.
Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to firstname.lastname@example.org or give us a call on 0115 8374750.