The Dos and Don’ts of creating social media content
Creating content for social media might seem straightforward - just post, right? But to really make an impact and grow your brand, there are some key dos and don’ts you need to keep in mind.
Whether you’re just starting out or looking to up your social game, here’s a quick guide to help you create content that grabs attention and keeps your audience coming back for more.
The Dos
1. Do know your audience
Before you hit “post,” think about who you’re talking to. What do they like? What problems do they have? Tailoring your content to your audience means it’s more likely to resonate and get engagement.
2. Do mix up your content
Variety is the spice of social media life. Use a mix of videos, images, stories, polls, and even user-generated content to keep things fresh and interesting. If every post looks the same, your followers might switch off fast.
3. Do tell stories
People love stories - they’re memorable and relatable. Give your audience a peek behind the curtain, share success stories, or recount your brand’s journey to connect on a deeper level.
4. Do use clear calls to action (CTAs)
Don’t leave your audience guessing what you want them to do next. Whether it’s “check out our website,” “comment below,” or “share this post,” clear CTAs help guide your audience and boost engagement.
5. Do keep it authentic
Authenticity builds trust. Be authentic, show your brand’s character, and share both wins and setbacks. People connect with brands that feel human.
The Don’ts
1. Don’t post without a plan
Random posting can confuse your audience and hurt your brand’s image. Having a content calendar helps you stay organised and consistent, so your messaging feels purposeful.
2. Don’t over-promote
Your followers didn’t sign up to be bombarded with sales pitches. Aim for a good balance of helpful, entertaining, and promotional content. Too much selling can push people away.
3. Don’t ignore engagement
Social media is a conversation, not a megaphone. Not responding to comments or messages can leave your audience feeling ignored. Make time to respond and interact regularly.
4. Don’t use low-quality visuals
Grainy photos or sloppy videos can give off a less-than-professional vibe. Invest in good visuals that represent your brand well and catch the eye.
5. Don’t copy others blindly
It’s tempting to jump on trends or copy competitors, but your content should reflect your unique brand voice and values. Stand out by being yourself, not a copycat.
Wrapping it up
Creating social media content that works takes some thought and planning, but it doesn’t have to be overwhelming. Keep these dos and don’ts in mind, and you’ll build a loyal, engaged audience who loves what you share.
Need some help with your social media content? Gather Social is here to be your outsourced marketing team - friendly, skilled, and ready to help your brand shine online. Get in touch with us to find out more.
