The beginner’s guide to keyword research for small businesses
If you’ve got a small business and want to improve your online presence, keyword research is one of the best places to start. Don’t worry, it’s easier and more affordable than you might think. With a little know-how, you can find the right keywords to help your website show up in search engines and attract the right customers.
Here’s a simple guide to keyword research that’s perfect for small businesses just getting started.
What is keyword research?
Keyword research helps you understand what your customers are searching for online, so you can tailor your content to match. When you know those keywords, you can use them in your website content, blog posts, and ads to get noticed by the right people.
Think of it like a treasure map - if you know where to dig, you’re more likely to find gold.
Why small businesses need keyword research
It’s easy to get lost in the vast world of online searches. Keyword research helps you:
- Understand what your audience is really looking for
- Find out how competitive certain keywords are
- Spot opportunities to rank for niche topics that bigger companies might overlook
- Make smarter decisions about your content and marketing strategy
How to start your keyword research
1. Brainstorm ideas
Start by thinking about what your customers might type when searching for your products or services. Write down as many ideas as you can - no filter!
2. Use free tools
You don’t need expensive software to get going. Tools like Google Keyword Planner, Ubersuggest, or even Google’s search suggestions can help you find related keywords and show how often they’re searched.
3. Check out your competitors
See what keywords your competitors are targeting. This can give you clues on what’s working in your industry and where you might find gaps.
4. Focus on long-tail keywords
Long-tail keywords are longer, more specific phrases like “affordable yoga classes in Manchester” instead of just “yoga classes.” They usually have less competition and attract visitors who are further along in their buying journey.
Tips for using keywords effectively
- Don’t stuff keywords
Overloading your content with keywords, known as keyword stuffing, is something to avoid. Write naturally and use keywords where they fit best. - Use keywords in key spots
Include your main keywords in your page titles, headers, meta descriptions, and throughout your content. This makes it easier for search engines to figure out your page’s topic. - Keep your audience in mind
Put your customers first and search engines second when you write. Content that’s helpful and easy to read will keep people coming back.
How often should you do keyword research?
Keyword trends change over time, so it’s a good idea to revisit your keyword research every few months. This helps you stay ahead of new trends and update your content accordingly.
Wrapping it up
Keyword research might sound technical, but it’s really just about understanding your customers and speaking their language online. For small businesses, it’s a simple, effective way to get noticed without breaking the bank.
Need a hand with keyword research or want to take your whole marketing to the next level? Gather Social is here to be your outsourced marketing team, bringing expert skills and fresh ideas to help your business grow. Get in touch with us and let’s make your online presence shine.
