Social media marketing dos and don’ts every brand should follow
Social media marketing is a powerful way to connect with your audience, build brand awareness, and drive sales. But it’s also a bit of a minefield - one wrong move can cost you followers, engagement, or worse, your reputation.
To help you avoid the common pitfalls and make the most of your social media presence, here’s a simple guide on the dos and don’ts every brand should keep in mind.
The dos
1. Know your audience inside out.
Who are you talking to? What do they care about? Where do they hang out online? Getting clear on your audience helps you craft content that actually resonates instead of getting lost in the scroll.
2. Keep your posting regular
Posting inconsistently is like showing up to a party late and leaving early - your audience won’t know what to expect. Plan your posts and stick to a schedule so your brand stays visible and trustworthy.
3. Use eye-catching visuals
People scroll fast. Great images and videos stop them in their tracks. Invest in quality visuals that reflect your brand’s vibe and message.
4. Engage like a human
Don’t treat social media like a broadcast channel. Reply to comments, answer questions, and join conversations. Real engagement builds loyalty.
5. Monitor what works and tweak
Use your platform’s analytics to figure out which posts hit the mark and which flop. Use those insights to refine your strategy. Social media marketing is a journey, not a one-off task.
The Don’ts
1. Don’t overload with sales pitches
Sure, you want to sell, but nobody enjoys a feed that’s just ads. Mix in helpful content, stories, and fun stuff to keep followers interested.
2. Don’t delete or ignore negative feedback.
Bad feedback isn’t fun, but brushing it under the rug can hurt more. Address issues politely and openly, as it shows you care and can turn critics into fans.
3. Don’t Use Too Much Jargon
Keep your language simple and relatable. Avoid buzzwords and corporate speak that confuse or turn people off.
4. Don’t forget to optimise your profiles
Make sure your bio, contact info, and links are current and easy to find. It’s often the first thing new followers see.
5. Don’t spread yourself too thin.
It’s tempting to be on every platform, but focus on where your audience actually is and where you can shine. Quality beats quantity every time.
Final thoughts
Social media marketing doesn’t have to be tricky. Stick to these dos and don’ts, and you’ll build meaningful connections that grow your brand and keep your audience engaged.
If social media feels like a full-time job you’re not quite ready for, Gather Social has your back as your outsourced marketing team - skilled, friendly, and ready to make your brand look good online.
Ready to level up your social media game?
Get in touch with Gather Social, and let’s make your brand’s social presence something to talk about.
