Skip to main content

Brands That Will Boost Your TikTok Social Media Strategy

23 September 2022

Did you know that there are over one billion users on TikTok? This has led to TikTok becoming a key part of many brands' social media strategies. Are you looking for some TikTok inspiration? This blog will share with you the amazing brands that are smashing the TikTok field, which will hopefully inspire you to get creating some more TikTok content.

  1. Food52’s marketing across channels

Everyone enjoys repurposing content to create something a little bit different. Food 52 utilised TikTok to show followers a sneaky look at their recipes that would then lead watchers back to their website for them to then read/watch the new recipe.

  1. Kubbco, an agency with a difference

Kubbco is a brand that is in charge of presenting a range of brands across its social media channels. They focus on behind-the-scenes looks in their kitchen and show the general vibe and day-to-day life at their workplace.

  1. Ryanair’s honesty

Ryanair has taken much more of a wild approach to their TikTok, making videos that include complaints. Yes, you heard that right, complaints. This honesty and transparency in their content went down extremely well with their followers and shows a fun, quirky side to the business.

  1. Duolingo’s employee trust

Duolingo has allowed its staff to completely take over their TikTok. A big step, but one that has paid off, showing an original and relatable side to their business. They also love to take part in trends, linking them back to their products and services.

  1. The Washington Post’s news stories

Their strategy was to share their news stories in the form of short videos on TikTok. This brought to life their stories and introduced them to a whole new audience on TikTok.

  1. GoPro using user-generated content

Letting your followers show your audience exactly what your product is and what it does is perhaps one of the best ways to promote your product. Especially with a practical product like GoPros. These TikToks received lots of engagement and GoPro’s followers loved it.

  1. Cirque du Soleil’s behind the scenes

A brand like Cirque du Soleil, one that is all about entertainment has to use TikTok; its sole purpose is to entertain! They put their entertainment of stunning dances and stunts into short videos and also show followers a behind-the-scenes look at what they do.

We hope that these ideas are helpful and that you will be able to put some of these into action and create some engaging TikTok content that will promote your brand.  For more blogs like this about social media, click here to head over to Gather Social’s blog page.