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A Beginners Guide to TikTok Ads

08 February 2023

Are you using all platforms to advertise? Even TikTok? Never thought about it? It’s time to read this beginner's guide about how to take advantage of TikTok, with an overview of TikTok ads and the important process of establishing your ads campaigns.

Why use TikTok for advertising?

You might question how TikTok can actually help your business reach your audience, increase your brand popularity, and even your sales. It has been found that “30% of TikTok users” find their products through ads in their feed, it also shows that consumers “spend 14% more when TikTok is part of their customer journey.” These are just a few examples of why you should spend some money on TikTok ads. 


Of course, the costs for ads will be different for every business. This depends on your overall goal for the campaign. Secondly, it’ll depend on how long you want to run the ads and how widely you want to target them. It’s important to note that when setting ads you should bare your budget in mind. There is a minimum monthly budget spend of 500 dollars to run your TikTok ads.

What is the TikTok ads manager?

TikTok ads manager is where you can easily create ads for your TikTok account. But before you can do this you need to set up a TikTok ads account. Once you’ve done this you can log in with your details and start making TikTok ads.

Step-by-step guide on how to set up your TikTok ads

To help you through the process, follow this simple guide and get started.

Create your campaign

Firstly you need to set up a campaign, to do this you need to go to the TikTok ads platform, click “Campaign”, and then “Create”. Here you’ll need to select your objectives, campaign name, and budget, then create your ad group.

Choosing your campaign objectives

After taking the first step in creating your campaign, you need to define your ad objectives. Your objectives will depend on the goal you are looking to achieve with your ads campaign. It’s important to keep your campaign goal broad and ensure it includes what you want to achieve in the long term.

What to focus on when setting your overall campaign goal:

  • Do you want to raise your brand's awareness?
  • Would you like more people to engage with your videos?
  • Would you like to drive more people to your website?

From asking yourself these questions you’ll be able to understand what you want to achieve from your ad and your long-term goals for the business.

Ad Groups

After you have created your ad campaign, you need to create multiple ad groups. Using ad groups is a helpful way in structuring your different ads. This will also allow you to compare and analyse the performance of your ads.

Ad Placements

Ad placement is basically where you want your ads to show up when advertising. When doing this you can set them yourself or choose the automatic option, which will optimise your ad display to reach as many people as possible. 

Areas you can choose

TikTok placement: Your ad will be shown within the TikTok app, in the For You Feed area.

News Feed app placement: Your ad will be displayed within TikTok, BuzzVideo, TopBuzz, NewsRepublic, or Babe.

Pangle placement: Your ad will be shown “in the ad network of TikTok for business.”

Determine your budget and schedule

Although you’ve chosen what budget your campaign will have as a whole, you then have to decide how much of this then goes into each ad group. The minimum spend is 20 dollars daily.

After setting this, it’s time to schedule your ad group, this involves setting a start and end date, or choosing if you want the ads to run continuously.

Select your optimising goal and bidding strategy

The options you can choose for your optimisation goal are: ‘Conversation’, ‘Clicks’, or ‘Reach’. This decision will be based on your ad goals.

Example: Conversation - If you want people to go to your website.

Depending on the goal you choose, TikTok will select and set your billing events. For example: If ‘Clicks’ is chosen as your optimisation goal, you will be billed based on (CPC) cost per clicks.

It’s time to set up your TikTok ads

After you have completed the previous steps, you now need to create your TikTok ad. This is the time to define what content you want in your ad, this is usually your images or videos, with a caption and a call to action (“Shop Now,” “Contact Us,” or “Learn More”).

You can then upload the visuals, set a cover photo, and preview your ad. Once you’ve done this, your ad is ready to go.

If you’d like to enhance your TikTok strategy, click here to visit our website and learn how our services can help you.