social

Have you noticed any changes to Twitter recently? Over the past decade, very little has actually changed. We can now use twice as many characters to tweet and also change the app into dark mode, but the core use of Twitter hasn’t changed at all, and where’s the Edit Tweet button we’ve all been waiting for?

Recently, Kayvon Beykpour, Twitter’s Head of Consumer Product, spoke to Nilay Patel from The Verge to explain how Twitter is reinventing itself in 2021, and from this interview, Beykpour explained the five latest developments on the app; Periscope, Fleets, Spaces, Revue and Super Follow. 

So, what actually are these developments?

Periscope

This isn’t so much a development but still a change to Twitter. They are going to be relying completely on Twitter Live and discontinuing the Periscope app this year, which has always been used for live streaming on Twitter. This means that instead of having to have a separate Periscope account, you will go Live directly through Twitter, just like with any other social media platform.

Fleets

Fleets were created as a solution for people who are too afraid to tweet and don’t feel safe doing so online due to public scrutiny. They are a portrait-size tweet that can consist of an image, text, or a 30-second video and like Snapchat and Instagram stories, is automatically removed after 24 hours. As the post doesn’t last, people share with a degree of safety and greater emotion. If you haven’t already guessed it, they’re called Fleets as the post is fleeting, and disappears after 24 hours.

Spaces

Spaces is the new feature with the most hype. It is an audio-only format still limited in access, where a user can start a Space and other users can join the call and have a conversation, inspired by the party line phones in the 1980s. Beykpour has already addressed some of the ideas highlighted by Spaces users, including a recording aspect.

Revue

Revue is a new news platform that Twitter is in the process of integrating into the app. The idea is, where the Twitter narrative is in short-form content, Revue newsletters incorporate more long-form content into the platform. This allows users to use Twitter in a more general way, instead of having to go elsewhere to share lengthier articles of information. It’s also a path for creators to narrow their audience into a direction that represents being more than just a passive consumer on the app.

Super Follow

This is Twitter’s most recent feature, which allows creators to monetise what they’re posting. Rather than working to create influencers on the app, the feature is designed so people can charge for access to their tweets who might be sharing deeper and more private content than they would want to publicly, for example, private or mental health coaches. Like Revue, this is something businesses can use to easily direct followers on Twitter to subscribe.

How are they used?

You might use Tweets and Fleets to advertise a future Spaces chat, and during which you could discuss your weekly Revue newsletter, that your listeners could subscribe to for free, but if they wanted could pay to subscribe as a Super Follower and have access to your exclusive Twitter Live, where you can share your private advice and followers can ask their questions.

All these new features display Twitter’s commitment to improving the app for consumers, brands and influencers.

If you enjoyed this blog, read our blog onhow Instagram’s algorithm works in 2021,or access all our other blogs here.

With the festive season officially upon us and Christmas just around the corner, we're ready to dive Santa hats-first into the festivities, celebrating everything merry and bright (although our decs have been up since mid-November, so we've been doing this for a while.)

However, the build-up to Christmas isn't just about counting down the days and seeing how many mince pies can be consumed, it's a strategic journey for marketers to tap into the joy and generosity that characterises this time of year. In this blog, we'll delve into some of the key marketing dates that present opportunities for businesses to connect with consumers during this festive period. 

So, what are some of the key dates leading up to the final chapter of 2023? 

International Volunteers Day (5th December)

Celebrated on December 5th, International Volunteers Day is a heartfelt recognition of the individuals who dedicate their time and energy to making a positive impact on communities. This day also serves as a tribute to the invaluable contributions of volunteers, acknowledging their commitment to various causes. 

While December is renowned for being the season of giving, this date provides the perfect opportunity for companies to boost their brand awareness by showcasing their commitment to social responsibility. 

So, how can companies utilise this date? 

By sharing stories of employees volunteering, organising charity events, or tying promotions to charitable donations, companies can enhance their image while building stronger connections with socially conscious consumers. This day also offers a unique opportunity for businesses to demonstrate a genuine commitment to community well-being, helping to develop positive relationships and showcasing CSR (corporate social responsibility.)

Here are some of the most relevant hashtags to use for International Volunteers Day:

• #InternationalVolunteersDay
• #VolunteerRecognition
• #VolunteerImpact
• #CommunityService
• #MakingADifference
• #ThankYouVolunteers

Christmas Jumper Day (December 7th)

Organised each year by the charity ‘Save the Children’, Christmas Jumper Day is an annual festive event that combines Christmas cheer with charitable spirit. On this occasion, people across the globe dig out their most festive jumpers in order to raise funds for children in need. 

Whether you're jazzing up your virtual meetings or turning heads in the supermarket, Christmas Jumper Day really does inject that magical feeling this festive season presents into everyday life - proving that a little bit of fun can go a long way in making a meaningful difference to the lives of children around the world.

So, how can companies utilise this date?

This occasion offers companies an opportunity to connect with their audience in a lighthearted yet purposeful way. 

By encouraging employees to wear a jolly jumper and share images on social media, businesses can humanise their brand and showcase a playful corporate culture. Incorporating Christmas Jumper Day into marketing campaigns through special promotions, limited-edition products and charity partnerships not only engages customers but also aligns the brand with a worthy cause. 

With over 24,000 workplaces partaking in this event in 2022, will you be joining them this year?

To find out more on how to take part, click here.

Winter Solstice (December 22nd) 

The Winter Solstice is a celestial phenomenon that captivates cultures worldwide. This event marks the shortest day and longest night of the year, symbolising the turning point when daylight begins to gradually reclaim its dominance. 

Rooted in ancient traditions and often celebrated with various rituals, the Winter Solstice holds cultural significance as a moment of rebirth, and the triumph of light over darkness. It's a time when communities come together to embrace the promise of lengthening days ahead. 

So, how can companies utilise this date?

The Winter Solstice, marking the shortest day and longest night of the year, provides a unique opportunity for businesses to weave into their marketing strategies. Companies can tap into the symbolism of this event, emphasising themes of renewal, reflection, and the gradual return of light. 

Businesses can align their messaging with themes of gratitude and the promise of brighter days ahead, fostering a sense of shared experience with their audience. Special offers, themed content, or embracing the winter ambience in their visuals, can help brands leverage the winter solstice in marketing, allowing them to infuse their campaigns with a touch of celestial magic and connect with customers on a deeper level.

Fun fact: there are actually two winter solstices in a year!

Christmas Day! (we all know this date, we hope)

Christmas Day is the absolute pinnacle of the festive season. From the excitement of unwrapping gifts to the comforting aroma of mulled wine filling the air, the day presents itself as a joyous occasion, bringing loved ones together.

So, how can companies utilise this date?

While Christmas Day may not be the most active for marketing, businesses can utilise the holiday season's build-up in the days ahead. Crafting marketing campaigns that emphasise the spirit of giving, festive celebrations, and thoughtful gift-giving can create a positive association with the brand. Offering special promotions, creating Christmas-themed content, and leveraging the sentimental aspects of the event in advertising can enhance customer engagement. 

Businesses can also look to social media to share behind-the-scenes glimpses of their own celebrations, express gratitude to customers, and participate in online conversations about the occasion. While direct sales may not be the primary focus on Christmas Day, creating a sense of connection and celebration can contribute to long-term customer loyalty and boost brand reputation during this festive season. 

We have to admit, we’re suckers for an emotional Christmas advert, and we think it’s safe to say that year after year, John Lewis manages to pull on our heartstrings. Take a look at their Christmas advert for 2023.

To conclude: 

December is undeniably a busy month, filled with various fun and festivities. However, it’s important to recognise some of the key events leading up to the big day to ensure your marketing strategy is able to capture the attention of your audience ahead of the chaos Christmas brings. 

Whether you want to create an emotional response from your audience or simply shout about what you’re doing for charity this season, these key dates are likely to boost your digital presence.

While we’ve highlighted some of the key marketing dates in December, there are PLENTY more which could be incorporated into your strategy, see here!

If you found this blog insightful, explore our blog page for additional posts that can enhance your business's social media marketing strategy. For a deeper understanding of how our services can benefit your business, click here.