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What's New In Social Media - January 2024

26 January 2024

Welcome to the first edition of 'What's New in Social Media' for the year 2024! As the digital landscape continues to evolve, staying ahead of the latest trends, features, and updates is essential for businesses and individuals alike. In this monthly series, we dive into the dynamic world of social media to uncover the most recent developments, platform changes, and emerging strategies that will shape your online presence. From algorithm tweaks to exciting feature launches, join us as we explore the innovations that are set to define the social media landscape in January 2024.

Continuing Tests for Instagram Notes

While Instagram's Notes feature might seem like a minor aspect, its consistent updates stem from a strategic consideration. Notably, teenagers are significantly more active in utilising the Notes feature, creating content at rates ten times higher than other user demographics. Given Instagram's waning popularity among younger audiences, this engagement is crucial for Meta's aspirations.

The platform continues to experiment with new Notes options, with the latest being profile Notes. This potential feature would allow users to add temporary notes to their profiles, lasting for three days, as reported by app researcher Alessandro Paluzzi. The ongoing developments reflect Instagram's efforts to stay relevant and cater to the preferences of its user base.

Explore Enhanced Engagement Choices in Instagram Stories

Instagram now empowers users to craft personalised "Add Yours" templates within the app, offering a new avenue for fostering engagement around specific and chosen criteria. This update allows users to generate reusable versions of their Stories formats, facilitating the creation of customised quizzes, prompts, and more using the platform's existing in-stream tools.

WhatsApp Introduces Pinned Chats for Key Conversations

WhatsApp introduces a new feature allowing users to pin specific messages or elements within a chat for prioritised visibility. This function ensures that the chosen content remains at the top of the chat window as users scroll, facilitating easy reference and interaction. Users have the flexibility to pin a chat for 24 hours, 7 days, or 30 days, including various elements such as polls, images, and emojis. This feature serves as a practical means to keep users focused on essential events, schedules, and interactions within their WhatsApp conversations.

Recent Study Reveals YouTube as the Preferred Social App Among Teens

Discover the ideal social apps to engage with teenage users through Pew Research's latest report on teen social media usage. The study, conducted between September and October, confirms the expected dominance of YouTube, followed closely by TikTok and Snapchat. While these platforms continue to lead, it's essential to stay abreast of recent trends for effective planning in connecting with this demographic.

As we conclude our latest edition of 'What's New in Social Media' for January 2024, it's evident that the digital sphere is undergoing dynamic shifts, and staying informed is key for both individuals and businesses. From Instagram's strategic Notes updates to enhanced engagement choices in Stories, and WhatsApp's innovative pinned chats feature, these developments reflect the platforms' commitment to evolving user experiences.

Stay tuned for more insights and updates in the coming months as we navigate the ever-changing world of social media. For a deeper dive, head back to the blog and continue exploring the innovations shaping your online presence in 2024.