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What are the Key Marketing Dates for July 2024?

28 June 2024

Hello marketers! As we (finally!) step into the heat of summer, it's time to plan your July 2024 marketing campaigns. From global sports events to fun holidays, July is packed with opportunities to engage your audience. Let’s explore the key marketing dates of the month that should be on your radar. 

1st July: Wimbledon 🎾

We kick off the month with the prestigious Wimbledon tennis tournament on 1st July. This is the perfect time to align your marketing strategies with this globally recognised event. Wimbledon is not just a sports event; it's a celebration of tradition, athleticism, and global unity. This makes it an ideal opportunity to create engaging and impactful marketing campaigns.

Engage with Tennis Fans

Tap into the excitement by engaging directly with tennis fans. Share live updates and commentary on matches to keep your audience informed and engaged. Posting real-time highlights and match summaries can position your brand as a go-to source for Wimbledon content.

Fun Facts and Trivia

Sharing interesting facts and trivia about Wimbledon can entertain and educate your audience. Did you know that the tournament has been held at the All-England Club since 1877? Or that strawberries and cream have been a traditional treat for spectators since the 1950s? These snippets of information can make your content more engaging and shareable. Get ready to serve up some winning campaigns and make the most of this iconic event!

7th July: World Chocolate Day 🍫

Everyone loves chocolate! World Chocolate Day on the 7th July is the perfect opportunity to engage with your audience through sweet deals, chocolate-themed content, and fun facts about everyone’s favourite treat. Here are some creative ways to make the most of this delicious day.

Sweet Deals and Promotions: 

Create irresistible offers to entice chocolate lovers. Discounts on chocolate products, buy-one-get-one-free deals, and special bundles can drive sales and attract new customers. Highlight these deals on your website, social media channels, and email newsletters to ensure maximum visibility.

Host a Chocolate Giveaway

Everybody loves chocolate, right? So why not host a giveaway? Giveaways are a fantastic way to boost engagement and grow your audience. Host a chocolate giveaway where participants can enter by liking your post, following your account, and tagging friends. Offer tempting prizes like gourmet chocolate hampers, gift cards, or exclusive chocolate-making experiences.

Run Chocolate Contests: 

Engage your audience with fun chocolate-themed contests. Ask followers to share their best chocolate memories, vote for their favourite chocolate products, or submit photos of their homemade chocolate treats. Reward the winners with delicious prizes and feature their entries on your social media platforms.

24th July: Samaritans Awareness Day 💚

Samaritans Awareness Day on 24th July is a significant observance dedicated to raising awareness about mental health. It serves as a poignant reminder of the crucial role Samaritans play in providing confidential emotional support to individuals in crisis. Here’s how brands can join in and make a meaningful impact on this important day. 

Educational Campaigns and Resources

Brands can contribute to raising awareness by sharing information about mental health resources, including Samaritans' services. Use your digital platforms to distribute educational content about recognising the signs of distress, how to initiate supportive conversations, and where to seek help. By empowering your audience with knowledge, you can help reduce stigma and encourage timely intervention.

Encouraging Dialogue and Support

Create a space for open dialogue around mental health on Samaritans Awareness Day. Encourage your audience to share their stories, experiences, and messages of support. Use your platform to encourage a supportive community where individuals feel heard, valued, and empowered to seek help when needed. For more information, visit the Samaritans website to learn about how you can get involved and make a positive impact. 

26th July: Summer Olympics Begin 🏅

The Summer Olympics is a global event that captures the attention of millions. Starting on 26th July in Paris, it’s the perfect time to tie your marketing efforts to this spectacular event. Whether you’re highlighting athletic wear, health and fitness products, or simply celebrating international unity and sportsmanship, the Olympics offer a wealth of content opportunities. Share updates, and fun facts, and host Olympic-themed competitions to keep your audience engaged throughout the event.

Celebrating Global Unity and Sportsmanship

The Olympics symbolise the coming together of nations, athletes, and spectators from around the world. Use this opportunity to celebrate diversity, inclusivity, and the spirit of sportsmanship through your brand’s messaging. Highlight stories of perseverance, triumph, and the unifying power of sports that relate to your audience.

Embrace the Olympic Spirit

Whether you’re a global brand or a local business, the Summer Olympics provides a unique opportunity to connect with a diverse audience united in their love for sports and competition. By celebrating the Olympic spirit and aligning your marketing efforts accordingly, you can inspire, engage, and leave a lasting impression on your customers.

That’s your marketing roadmap for July 2024! Until next month, stay tuned for more key marketing dates! In the meantime, explore our blog for the latest updates on social media news, trends, and valuable insights. See you soon! ✌️