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Using Facebook Automated App Ads to increase app installs by 2.5X with Ilyon

10 December 2020


Israeli company, Ilyon, is one of the leading entertainment companies in the casual gaming world. It was founded in 2013, and since then it has celebrated over 700 million downloads across all app stores. When developing the company, Ilyon wanted to take playtime to the next level and combine state-of-the-art technology with incredible graphics and amazing artwork. In order to carry out its aim, the company decided that it wanted to reach new audiences with one of its biggest titles yet. 

The strategy

To do this, the gaming company began to use Facebook Automated App Ads as part of the beta release for its new game Cube Rush Adventure and found immediate success with all key metrics, which included cost per install, their return on ad spend and their lifetime value. 

They then used the Facebook algorithm to reach a demographic that was the most likely to install the app and make purchases in the game. The ads made it possible for Ilyon to test and open new markets very quickly from which they saw success in surprising markets, some of which they didn’t have any existing player base in. 

This left Ilyon with more free time on their hands, in which they were able to develop a range of new ad creatives. They used all 50 creative slots that are permitted with Automated App Ads for every campaign, which allowed Facebook’s algorithm to predict which one would be the most engaging for each individual in their demographic. As a result of this, Ilyon was able to tweak their existing concepts as well as developing new ones.

The Results

As a result of using Facebook’s Automated App Ads, Ilyon was able to free up some of their time, which gave them the opportunity to develop and test new ad creatives. The campaign achieved:

  • 2.5X increase in app installs, compared to previous campaign results
  • 29% increase in return on ad spend, compared to previous campaign results

This blog was originally from Facebook. If you are looking for advice on creating successful Facebook ads, get in touch today and arrange a FREE consultation with a member of our team. If you enjoyed this blog, check out more just like it here.