How corporate brands can humanise their social media presence.

Not every brand feels human online. Some sound polished, corporate, and careful, while others feel instantly relatable.

The difference?

A humanised social presence: the kind of content that sounds like real people, builds trust, and encourages genuine connection.

Think of it as taking your brand from “broadcasting” to “belonging”. Here’s how to make it happen.

Start with a clear brand personality

Humanising your brand starts with knowing who you are. Not the formal brand guidelines or templated statements, but the personality that sits behind them. It’s the tone, language, pace, and quirks that make your brand feel like a living, breathing presence online.

Is your brand friendly and warm? Bold and energetic? Calm and considered? Curious and conversational?

Defining this clearly helps you show up consistently across every post, comment, and interaction.

Show the people behind the logo

A brand feels human when there are actual humans in view. Your audience wants to see the people who make your business what it is, because that’s where the real connection happens.

Spotlight your team’s stories, perspectives, and the moments that reveal who they are beyond their job titles. Show the personalities, passions, and day-to-day realities that create the heartbeat of your brand.

These small glimpses into real people and real moments add warmth and depth that no branded graphic ever could.

Tell stories, not statements

Corporate content often falls into the trap of making announcements instead of sharing stories. It’s easy to default to updates, stats, and formal statements, but those rarely leave a lasting impression.

Stories are what people remember. Stories help your audience see themselves in your brand, not just observe it from the outside.

Engage like a human, not a helpdesk

Your audience notices more than just the content you share; they notice how you respond and engage.

Acknowledge comments with genuine responses, not templated replies. Ask questions, invite opinions, and join conversations wherever you can.

Engagement doesn’t need to be perfect; it needs to be real. Authenticity and consistency matter far more than polished, scripted interactions.

Share moments, not just marketing

Audiences scroll past content that’s all promotion, so it’s important to balance business messages with human moments that bring your brand to life.

Mix in the everyday highlights: team milestones, office traditions, funny observations, behind-the-scenes glimpses, or small wins that show the lighter, more relatable side of your business.

Think of it as letting your audience step into the room with you, sharing your world, your stories, and your culture, instead of just reading about it from a distance.

Create content that feels personal

It isn’t about complex algorithms or overly engineered campaigns; it’s about making your audience feel seen and understood.

It can be as simple as addressing your audience directly, referencing the challenges they face, or offering insights tailored to their reality. Even small touches, like using relatable examples or speaking to shared experiences, can make a huge difference.

When your content speaks to people rather than at them, it resonates on a deeper level. It feels thoughtful, relevant, and human.

The goal? Make every post feel like it was written with someone specific in mind, a real person whose needs, interests, and perspective matter to your brand.

Measure what truly matters

Humanising your social media presence isn’t just about likes.

While hearts and thumbs-up feel good, they don’t tell the full story of whether your content is truly connecting.

Pay attention to the metrics that reflect genuine engagement: comments, shares, saves, conversation quality, and the sentiment behind messages. These signals reveal whether your audience feels understood, and whether your content is actually building real, lasting relationships.

Our take

Stop sounding like everyone else.

Start sounding like you.

At Gather Social, we help brands bring their human side to life through authentic storytelling, relatable content, and a social presence that truly connects.

If you’re ready to build a brand people trust, not just follow, let’s make it happen.