With Instagram algorithms changing multiple times in the last two years, gaining exposure is getting harder. However, with the launch of Instagram Stories in August 2016, companies quickly began to adopt the format which sees over 300 million active daily users! The message is clear, people want fast, immersive and creative ways to share and discover the things they love.
So What is Instagram Stories?
Insta Stories gives users the opportunity to share 10-15 second, real-time photos and videos which only last 24 hours. It’s a great way to show off your latest products and services with the ability to create polls, add emojis, gifs and location tags. Want to make your story last? Simply ‘highlight’ your story to keep it at the top of your profile (add a highlights cover to add character to your page).
Once your page reaches 10,000 followers, you’ll be able to incorporate the ‘swipe up’ feature to your stories, directing viewers to your company website, or your desired URL landing page. According to Instagram, Stories has encouraged users to stay on the platform for longer and visit it more frequently which means if your not using Instagram stories, users who follow your page won’t be able to see your latest updates unless scrolling through the home page (Which doesn’t necessarily mean they will see your upload due to the algorithms) or click onto your page directly.
“Instagram stories encourages users to stay on the platform for longer”
Should my business use Instagram Stories?
One-third of the most viewed stories on Instagram are from businesses, and they are a great opportunity to promote products, build brand awareness and drive sales. In order to stay relevant in your industry, your marketing strategy will need to work with these changes.
If you need some help and advice when it comes to your social media strategy, get in touch with us today. Here at Gather Social through our expert content production, and an innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to exactly the audience you want to be viewing it, at the most effective times, for the most effective cost, to drive more sales and brand awareness to your business.
Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to firstname.lastname@example.org or give us a call on 0115 8374750.