“The global launch of Clinique iD was our most ambitious social campaign to date. We partnered closely with Facebook early and often to optimise multiple aspects of creative, targeting, placements and media measurement, which led to a highly successful, carefully orchestrated full-funnel program with a positive impact on our brand objectives.”
Leigh Garrison - VP Global Digital Marketing & Consumer Analytics, Clinique
"We're partnering with Facebook upstream on key consumer insights to help inspire our campaigns, and on developing new ways of working that encourage markets to flex their campaigns for local relevance while at the same time ensuring the consistency in execution and measurement that we need as a global brand."
Leigh Garrison- VP Global Digital Marketing & Consumer Analytics, Clinique