The Luxury British heritage brand Belstaff case highlights the importance of motion in advertisements to drive sales. Finding the right balance between static and moving images is vital as they can complement each other in delivering different metrics. At Belstaff, they discovered that video advertisements led to a 34% increase in revenue there was also an 18% higher average order value and an increase in the volume of traffic. The photo advertisements, on the other hand, resulted in a 40% higher click-through rate and were clearly better at driving website traffic in a cost-effective way resulting in a 67% lower cost per acquisition compared to previous campaigns. Here at Gather Social, we believe that balance is key! Keeping your campaign varied and exciting provides substance while keeping your audience engaged.
Through our high-level Facebook advertising expertise, expert content production, and an innovative in-house content delivery platform, we specialise in sharing your brand message on Social Media to exactly the audience you want to be viewing it, at the most effective times, for the most effective cost, to drive more sales and brand awareness to your business.
Find out more about how Gather Social can support you by getting in contact with us today. You can drop us an email to