Why advertise for likes on Facebook and how do you convert likes into sales?

Advertising for likes on Facebook should be viewed as any other form of advertising: you advertise your product or service to your target audience. By being transparent with your advertisement, you will only generate likes to your page from people who are actually interested in your offering. Once you have captured these likes you can then market to these individuals …

Your businesses social media profiles aren’t an extension of your own

There’s so much noise on the internet about being social and engaging with your audience if you are a business on social media. Some social media consultants have made a decent living telling people to get social if they want to get sales from social media. However, the biggest mistake to make when posting as a business is to post …

So how should you approach posting content on a business’ social media account?

Social media provides its users with instant hits of information. And whilst this is great for consumers in a fast-paced world, for a business this is a nightmare, because it means the creation of a job in a space which needs to be continuously moving. Everybody who runs or has run business’ social media accounts has faced the conundrum, of …

Is Your Stale Social Media Account Damaging Your Business?

Lots of people have a preconception that social media for their business is going to be exactly the same and just as easy as tweeting to their friends. They use social media to interact with the world everyday and get a few likes after all, so how hard can it be for business, and is it damaging? Ah. There lies …

How Facebook Ads helped this handmade bracelet company reach 4.5 million people

From prototypes to page likes – when the Tom Hope bracelet brand received overwhelming interest in their bracelet prototypes on Facebook, they figured they needed to grow their business fast. So they turned to Facebook ads to build brand awareness, encourage post engagement and drive traffic to the website. “Facebook has been essential for our business since day one. It …

How A Small Business Made A Big Splash With Facebook Ads

After a successful crowdfunding campaign on Kickstarter, the DYLN Living Water Bottle, designed with a built-in filter to create alkaline drinking water on the go, turned to Facebook ads to increase awareness of their product and generate pre-order sales. With existing data about DYLN’s target market sourced from the Kickstarter campaign, Facebook’s targeting tool was used to reach the most …