Social Media Success for Social Media Agencies
Now, it might seem strange to find one social media agency advertising their services to another … aka a competitor.
But time is your enemy as a social media agency. Scheduling content and the time required to perform this activity directly affects your profit margin and can limit your businesses scalability in the future. There is a wealth of software options providing time-saving options, but which one do you choose.
At Gather Social, we have developed our own software delivery solution allowing our team to focus purely on creating winning campaigns backed by data. There are no meaningless features and every aspect is designed to save time whilst being 100% efficient. We offer agencies a fully managed service with a person at the end of a phone. Yes, that’s right we are at the end of a phone proving real-time tech support. Imagine the next time you have a months’ worth of content that needs scheduling, all you have to do is send a WhatsApp and hey presto, that content is scheduled.
How to be Successful on Social
Stop Being in the Moment
over 4 years ago Gather Social realised that being in the moment provided us with no ability to scale our client portfolio or provide our existing clients with real value. We were simply an extension of their businesses uploading content daily, fighting a war: Content uploading V’s time. Success has been achieved by taming our content and delivery allowing us to work on clients campaigns months in advance. Reducing the amount of digital admin has freed up 95% of our time to focus on creative output and advertising strategy
Deploying this approach we have been able to increase our revenue by 500% without drastically increasing our head count.
Outsource your scheduling
Outsource your mass formatting
Streamline your client take on process
Remove all unessasary manual tasks
Outsource your paid advertising requirements
Our top tips
With years of experience doing this ourselves, we are well placed to offer you tips on how to maximise your success on social media:
- Try as many pieces of creative as possible (graphics or photos) – Aim for 500 – 1000 creatives. You don’t know what will work so try everything until you have an idea of what your audience engages with. If something doesn’t work so what? It doesn’t matter in the long run, just focus your efforts on creatives that work.
- Do the same with posts – The text you write is secondary to your image, but it’s a close second. Experiment with different tones of voice and calls to action.
- Be patient at first – It will take a couple of weeks for everything to average out and show your realistic results, leave it for a while and then come back to it.
- Monitor your campaign regularly – After the go-live period make sure you check your campaigns with regularity. If something blows up overnight you want to react to it and run with similar content for a while. Make checking facebook Pixel and Google Analytics part of your weekly routine. Try to understand how your social media is impacting other acquisition channels into your website
What Does Success Look like?
We have no better example of ourselves when looking at what success looks like. Our revenue has grown by 100% year on year. Our client portfolio has grown at the same rate. Our team of creatives have very little digital admin and are focused on producing quality content 95% of the time. As the business continues to grow we continue to focus on increasing our creative output and not our digital administration.
We have worked with another company who specialises in social media. The headlines stats from this partnership re displayed below. Using Whats App we are on hand to help them format and deliver creative campaigns within hours. They have grown their social media client portfolio and revenue by 300% over the last 2 years, without any significant increase in headcount. In short, they are driving a much better bottom line using Gather Social as a tech provider and support.