Expanding your reach to a larger audience is never going to be an easy task. However, this challenge was undertaken by SumUp. The company identified Facebook ads the best possible solution to achieve their goal, and as a result, created a campaign with targets of increasing conversions by 20% and a click-through rate of 20%. But [...]
Annual sale events are a great way for consumers to bag themselves a bargain for themselves or their loved ones, the most notable of these is the Black Friday sale. This started in the US but made its way over the UK at some point during the last two decades. Together with Cyber Monday, they collectively [...]
The use of Stories on Facebook, Messenger, and Instagram has changed the way we communicate on social media. Its been the single most impactful addition to social media platforms since it burst into the mainstream scene over a decade ago. It has quickly become a common way for lots of us to share information with our [...]
HBL is the largest private sector bank in Pakistan. Established in 1947, it has since grown to have over 1,700 branches and 2,000 ATMs around the world accumulating over 10 million customers. The bank wanted to raise awareness and generate leads for their new loan product, and they identified social media ads as the best way [...]
There are 1 billion users on Instagram every month. It's a place where a lot of people spend a lot of their time. As a result, Instagram has become a central part of many marketing strategies for many big brands around the world - this is no different with PepsiCo. The company has many brands under [...]
We sent one of our recent graduate recruits to find and explore an example of a business that has successfully utilised Facebook Ads. This is what he came back with... Alex identified LJ Hooker as a company that's been able to get the most out of social media advertising. The numbers speak for themselves - They [...]
Placing your adverts in the Facebook News Feed is an easy way to put your brand in front of your potential customers. As the viewers are already engaged with the feed, they're more likely to receive and digest the message on this format in comparison to TV or print advertising as the people often switch off, [...]
American Express is one of the biggest financial services company in the world. Established in Canada in 1853, they serve their customers with various products and services that facilitate their lifestyles and business ventures. In order to boost the awareness of their brand new credit card, they used Facebook video ads alongside carousel adverts to highlight [...]
Obrico Beauty is a health and beauty product distributor operating in Poland, they're part of the Orbico Group that works alongside skincare companies such as Clarins. The company has been delivering high-quality products to women for over 60 years, and currently stands as the leading beauty product distributor in 19 countries across Europe. Facebook ads were [...]
Homesnap is an app developer that often works alongside real estate agents. They saw a 7X return on ad spend when they used Facebook lead ads to promote a real estate agent to their target audience on social media. Read their story below... If your business needs a boost through social media, Gather Social [...]
