We recently hosted a workshop on recruitment and talent acquisition, during this event we showed our guests how to use social media effectively to connect with top talent. We understand how difficult it can be to reach out to the right people in today's competitive working environment, that’s why we find it impressive when a company [...]
Indonesia’s e-commerce industry has grown rapidly in recent times as the rise real wages has created a new middle class where individuals have a lot more disposable income than in previous years. The growth of this market is shown in a recent report from Indonesia’s Information and Communications Technology Ministry, as it's expected that the country’s [...]
One of the major talking points in the business world in the past decade has been about the rise of e-commerce. This is because it's still on the rise, and not just in one place but across the world as studies show that the e-commerce industry is predicted to have increased by 200% in the period [...]
The global beer market is on the rise. Changing lifestyle, increasing consumption rate of alcoholic drinks, rapid urbanisation, high disposable income, and popularity of beer among the young population are a few factors driving the global beer market. As a result, it's becoming ever more difficult for beer companies to stand out among the marketing noise. [...]
Mastercard operates the world’s fastest payment processing network which connects consumers, financial organisations, merchants and businesses in more than 210 countries. Their role in the technology market is to make everyday commerce activities such as shopping, travelling, running a business easier, more secure and efficient. Mastercard’s aim with Facebook ads was to showcase that their brand [...]
The City Bank located in Bangladesh was founded in 1983. Since then, it has transformed from a traditional organisation into a multi-faceted company priding themselves on being at the forefront of technological initiatives. With the goal of being the most complete bank in the country, City Bank wanted to precisely reach and connect with its potential [...]
Instagram has taken the world by storm in the last decade, and it now sits on the front page of many smartphones around the globe. In particular, Instagram Stories has received heaps of praise as a way for influencers and businesses to put their content in front of their potential consumers in a much more effective [...]
Luxury fashion is an industry which has been slow to embrace social media, however, some brands have begun to understand that an effective social media strategy is integral to successfully win a higher market share. One brand which has certainly caught on is luxury fashion house, Louis Vuitton. Founded in 1854, Paris-based fashion house Louis Vuitton [...]
eHarmony was launched in 2000 by clinical psychologist Dr Neil Clark Warren, who recognised the benefits of an online community. Unlike other ‘dating’ sites (think Tinder), eHarmony was created for singletons looking for a serious, long-term commitment. The brand partnered with social media management platform Hootsuite to reach potential new subscribers, get them interested in the [...]
Mars Wrigley is the world’s leading manufacturer of chocolate, chewing gum, mints and fruity confections. Headquartered in Chicago, it’s world-famous brands are sold in more than 180 countries around the world and include Snickers, M&Ms, Twix and Skittles. In 2018, Mars wanted to launch a new M&Ms Mix range in the UK and drive sales by [...]
