From prototypes to page likes – when the Tom Hope bracelet brand received overwhelming interest in their bracelet prototypes on Facebook, they figured they needed to grow their business fast. So they turned to Facebook ads to build brand awareness, encourage post engagement and drive traffic to the website.
“Facebook has been essential for our business since day one. It has by far been the most effective way of reaching customers and measuring success. We have thus far not experienced any diminishing returns, and will continue to use Facebook as our main marketing channel in the future.”
Tomaj Sangchi, CEO & Founder, Tom Hope
The company’s Facebook ad campaign simply began with the creative visual content it has always focused on in its marketing strategy, and with the page post engagement objective, they could make sure their content was reached by people most likely to respond via likes, comments or shares.
In just over one month, the campaign reached a whopping 4.5 million people at:
$0.02 per post engagement
383,000 post engagement
To read the full Facebook story and results, head to https://www.facebook.com/business/success/tom-hope